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Jan-2025
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Overview
Market Insights Snapshot
Sticky Greens has demonstrated varied performance across different categories and provinces, with notable movements in rankings. In Alberta, the brand has faced a decline in the Pre-Roll category, slipping from 29th in October 2024 to 35th by January 2025, indicating a need for strategic adjustments. However, the Vapor Pens category tells a different story, where Sticky Greens has consistently maintained a strong position, holding steady at 5th place from November 2024 to January 2025. This suggests a robust demand for their vapor products in Alberta, contrasting with the challenges faced in the Pre-Roll segment.
In British Columbia, Sticky Greens has shown consistent performance in the Vapor Pens category, climbing from 8th to 6th place by January 2025. This upward movement highlights a growing consumer preference for their vapor offerings in the region. Conversely, their absence from the top 30 in the Pre-Roll category during the same period suggests a potential area for growth or reevaluation. Meanwhile, in Saskatchewan, Sticky Greens has excelled, achieving the top rank in Vapor Pens consistently, while also improving in the Pre-Roll category, moving from 10th to 5th place by January 2025. This dual-category success in Saskatchewan underscores a strong brand presence and consumer loyalty. The brand's performance in Ontario shows promising growth in Vapor Pens, advancing from 65th to 23rd, suggesting effective market penetration strategies.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Sticky Greens has shown a remarkable upward trajectory in its market position over recent months. Starting from a rank of 12 in October 2024, Sticky Greens climbed to the 5th position by November and maintained this rank through January 2025. This upward movement is indicative of a significant increase in sales, as evidenced by the brand's sales figures, which saw a substantial rise from October to December. In comparison, Good Supply experienced fluctuations, dropping from 5th to 11th in November before recovering slightly, while Back Forty / Back 40 Cannabis and General Admission consistently held higher ranks, with General Admission maintaining a top-three position throughout the period. Meanwhile, DEBUNK showed variability, similar to Good Supply, but managed to stay within the top 10. Sticky Greens' consistent rank improvement and sales growth highlight its strengthening presence in the Alberta vapor pen market, suggesting a successful strategy that could be further explored with more advanced data insights.
Notable Products
In January 2025, the top-performing product for Sticky Greens was the Red Razzleberry Liquid Diamond Cartridge (1g) in the Vapor Pens category, which climbed to the number one rank with impressive sales of 16,544 units. Following closely was the Baja Breeze Liquid Diamond Cartridge (1g), which slipped to second place despite maintaining the top spot in the previous months. The Carnival Clouds Liquid Diamond Cartridge (1g) held steady at third place, indicating consistent performance over the past months. Bubba G Liquid Diamond Cartridge (1g) debuted in the rankings at fourth place, showing a positive reception since its introduction. Just Greens Liquid Diamond Cartridge (1g) entered the rankings in fifth place, suggesting a promising start for this new product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
