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Sep-2024
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Overview
Market Insights Snapshot
Sticky Greens has shown varied performance across different categories and provinces. In Alberta, the brand displayed a notable presence in the Concentrates category, though it fell out of the top 30 by September 2024, indicating a potential area of concern. Conversely, their Pre-Roll category maintained a consistent presence, holding steady at 23rd place from August to September. The Vapor Pens category experienced a downward trend, dropping from 12th in June to 16th by September, suggesting a shift in consumer preferences or increased competition. In British Columbia, Sticky Greens saw a positive trajectory in Vapor Pens, climbing from 16th in July to a stable 8th position by September, reflecting strong market engagement and possibly effective product positioning.
In Ontario, Sticky Greens struggled in the Vapor Pens category, with a consistent decline in rankings from June to September, ending at 67th place. This indicates challenges in capturing market share or possibly a need for strategic adjustments. Meanwhile, in Saskatchewan, the brand performed admirably in the Pre-Roll category, maintaining a top 10 position, albeit with a slight drop from 2nd in June to 10th by September. The Vapor Pens category also demonstrated resilience, consistently ranking within the top 4, suggesting a strong foothold in this market. These insights reveal the brand's strengths and potential areas for growth, highlighting the importance of market-specific strategies.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, Sticky Greens has shown a notable improvement in its market position over the past few months. Starting from a rank of 15 in June 2024, Sticky Greens climbed to the 8th position by August and maintained this rank through September. This upward trajectory is significant, especially when compared to competitors like 1964 Supply Co, which fluctuated between ranks 8 and 15, and Adults Only, which saw a drop to 14th place in August before recovering to 9th in September. Meanwhile, Back Forty / Back 40 Cannabis consistently held a strong position, ranking 7th in both August and September, slightly ahead of Sticky Greens. The sales figures reflect these rankings, with Sticky Greens experiencing a significant increase in sales from July to September, indicating a growing consumer preference and market presence. This trend suggests that Sticky Greens is effectively capturing market share, positioning itself as a formidable contender in the vapor pen category in British Columbia.
Notable Products
In September 2024, Carnival Clouds Distillate Cartridge (1g) emerged as the top-performing product for Sticky Greens, ranking first in the Vapor Pens category with sales of 5602 units. Just Greens Distillate Cartridge (1g) dropped to second place after consistently holding the top spot for the previous three months. Disti Sticks - Pink Swirl Kief Infused Pre-Roll 3-Pack (1.5g) maintained its third-place ranking in the Pre-Roll category, showing a steady performance over the past months. Disti Sticks - Tasty Trio Swirl Series Infused Pre-Roll 3-Pack (1.5g) remained in fourth place, consistent with its August ranking. Notably, Rooty B Distillate Cartridge (1g) entered the rankings for the first time in September, securing the fifth position among Vapor Pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
