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Nov-2024
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Overview
Market Insights Snapshot
Sticky Greens has shown varied performance across different provinces and product categories. In Alberta, the brand has made notable strides in the Vapor Pens category, rising from the 13th position in October 2024 to an impressive 5th place by November 2024. This indicates a significant upward momentum, possibly driven by strategic marketing or product innovation. Conversely, their performance in the Pre-Roll category in Alberta has seen a gradual decline, dropping from 21st place in August to 27th by November. This downward trend suggests challenges in maintaining market share within this segment. Meanwhile, in British Columbia, Sticky Greens has maintained a relatively stable presence in the Vapor Pens category, consistently ranking within the top 10 throughout the period, which underscores the brand's strong foothold in this product line within the province.
In Ontario, Sticky Greens has experienced a notable improvement in the Vapor Pens category, moving from 62nd place in October to 35th in November, reflecting a positive shift in consumer preferences or distribution strategies. On the other hand, in Saskatchewan, the brand has consistently performed well in both the Pre-Roll and Vapor Pens categories. Despite a slight fluctuation, Sticky Greens has maintained a top 10 ranking in Pre-Rolls and a top 4 position in Vapor Pens, indicating a strong and stable market presence. The absence of Sticky Greens from the top 30 in British Columbia's Pre-Roll category for August 2024 highlights a potential area for growth and improvement. Overall, these trends reveal a dynamic performance landscape for Sticky Greens, with significant regional variations in consumer demand and brand positioning across Canada.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Sticky Greens has demonstrated a remarkable upward trajectory in recent months. Initially ranked 12th in August 2024, Sticky Greens maintained this position in September, slightly dipped to 13th in October, but made a significant leap to 5th place by November. This impressive climb in rank is indicative of a robust increase in sales, positioning Sticky Greens closer to top competitors like Spinach and Back Forty / Back 40 Cannabis, which have consistently held top positions. Notably, while Back Forty / Back 40 Cannabis experienced a decline from 2nd to 4th place over the same period, Sticky Greens capitalized on this shift, suggesting a potential capture of market share. Meanwhile, DEBUNK, another competitor, also saw a rise in rank, moving from 11th to 6th, indicating a competitive environment where Sticky Greens' strategic improvements in product offerings or marketing could be key factors in its recent success.
Notable Products
In November 2024, the top-performing product from Sticky Greens was the Baja Breeze Liquid Diamond Cartridge (1g) in the Vapor Pens category, maintaining its position as the number one seller with a notable sales figure of 12,204 units. The Red Razzleberry Liquid Diamond Cartridge (1g) also held steady as the second top product in the same category, continuing its strong performance from October. The Disti Sticks - Tasty Trio Swirl Series Infused Pre-Roll 3-Pack (1.5g) remained in third place, showing consistent popularity over the past months. Meanwhile, the Carnival Clouds Liquid Diamond Cartridge (1g) improved its ranking to fourth place from fifth in October. The Bubba G Liquid Diamond Cartridge (1g) entered the rankings at fifth place, marking its debut in the top five products for November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
