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Oct-2024
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Overview
Market Insights Snapshot
Stratos has shown a consistent and notable presence in the Colorado market, particularly in the Capsules category, where it maintained a strong position, ranking 5th in July and August, and improving slightly to 4th in September and October. This stability in rankings suggests a robust demand for their capsule products. In the Tincture & Sublingual category, Stratos made impressive strides, climbing from 6th place in July and August to 3rd in September and further to 2nd in October, indicating a growing consumer preference or possibly successful new product introductions. The Pre-Roll category also witnessed a positive trajectory, with Stratos moving from 10th place in July to 5th in August and maintaining a competitive 5th place in October, showcasing their capability to capture and sustain market interest in this segment.
However, Stratos faced challenges in the Vapor Pens category in Colorado, where they did not make it into the top 30, with rankings fluctuating from 92nd in July to 82nd in October. This indicates a potential area for improvement or strategic reevaluation. The variability in sales figures across these categories, such as the significant sales spike in Pre-Rolls in August, suggests seasonal or promotional influences that may have temporarily boosted their market presence. While Stratos has demonstrated strength in certain categories, particularly Capsules and Tincture & Sublinguals, the contrast in performance across different product lines highlights the competitive and dynamic nature of the cannabis industry in Colorado.
Competitive Landscape
In the competitive landscape of the Colorado pre-roll market, Stratos has demonstrated notable resilience and growth over recent months. From July to October 2024, Stratos improved its rank from 10th to 5th, indicating a significant upward trajectory in market position. This improvement is particularly impressive given the competitive pressure from brands like Good Chemistry Nurseries, which fluctuated between 7th and 11th place, and Bonsai Cultivation, which moved from 11th to 6th. Despite the strong performance of Cosmos and Cali-Blaze, which consistently held higher ranks, Stratos' sales growth from $248,235 in July to $326,507 in October highlights its increasing consumer appeal and effective market strategies. The brand's ability to climb the ranks amidst such formidable competitors underscores its potential for continued success in the Colorado pre-roll category.
Notable Products
In October 2024, the top-performing product for Stratos was the Jupiter Joint- Moon Melon Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its number 1 rank from July and reclaiming the top spot after a brief absence in September, with sales reaching 2361 units. Following closely was the Jupiter Joints - Supernova Strawberry Infused Pre-Roll (1g), which climbed from a 5th place ranking in September to 2nd place in October. The Slow burn - Banana Daddy Infused Pre-Roll (1g) showed a decline, dropping from 2nd place in September to 3rd in October. The Slow Burn - Pound Cake Infused Pre-Roll (1g) entered the rankings at 4th place in October. Meanwhile, the Slow Bun - Blue Garlic Infused Pre-Roll (1g) experienced a slight drop, moving from 4th place in September to 5th in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
