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Nov-2024
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Overview
Market Insights Snapshot
Stratos has shown varied performance across different product categories in Colorado. In the Capsules category, Stratos maintained a strong presence, holding the 4th rank in both September and November 2024, despite not being in the top 30 in October. This consistency suggests a stable consumer base, even though sales figures indicate a slight decline from August to November. Conversely, in the Pre-Roll category, Stratos improved its position from 8th in September to 6th in November, showcasing a positive trend in consumer preference. The Tincture & Sublingual category also saw Stratos making significant strides, reaching the 2nd position in October before dropping to 5th in November, indicating potential volatility in consumer demand.
However, Stratos' performance in the Vapor Pens category in Colorado highlights some challenges. The brand was not in the top 30 in October, although it managed to rank 78th in November, suggesting a struggle to maintain a strong foothold in this competitive market. This fluctuation in ranking might point to either increased competition or a shift in consumer preferences away from their offerings. Overall, while Stratos has shown strength in certain categories, the variability in rankings, particularly in the Vapor Pens category, underscores the need for strategic adjustments to capitalize on market opportunities and mitigate risks in Colorado.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Colorado, Stratos has shown a notable fluctuation in its ranking over the past few months. In August 2024, Stratos held the 7th position, briefly dropping to 8th in September, before climbing back to 7th in October and improving to 6th in November. This upward trend suggests a positive reception of their products, potentially driven by strategic marketing or product improvements. However, Stratos faces stiff competition from brands like Green Dot Labs, which maintained a strong presence in the top 5, despite a drop from 4th to 7th in November, and Cosmos, which consistently ranked in the top 5. Dutch Botanicals also presents a competitive challenge, showing a solid performance by moving up to 5th place in November. Meanwhile, LoCol Love (TWG Limited) remained stable around the 8th position. Stratos's ability to improve its rank amidst these competitive pressures highlights its potential to capture more market share, though it must continue to innovate and adapt to maintain and enhance its position.
Notable Products
In November 2024, the top-performing product from Stratos was the Jupiter Joint - Pandora's Peach Infused Pre-Roll in the Pre-Roll category, reclaiming its number one rank after a fluctuation from August to October. The Jupiter Joint - Moon Melon Infused Pre-Roll secured the second position, dropping one spot from its top rank in October. Jupiter Joints - Space Cowboy Infused Pre-Roll ranked third, showing a consistent presence in the top four over the past months. The new entrant, Jupiter Joints - Stargate Smoothie Infused Pre-Roll, debuted at fourth place in November, indicating a strong market entry. Notably, the Jupiter Joint - Pandora's Peach Infused Pre-Roll achieved significant sales of 2,516 units, highlighting its continued popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
