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Sep-2024
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Overview
Market Insights Snapshot
Stratos has demonstrated a notable presence in the Colorado market, particularly in the Capsules category. Despite a slight dip in sales from June to September, their ranking improved from the fifth to the fourth position, indicating a strong competitive stance. In the Pre-Roll segment, Stratos maintained a top 10 position throughout the months, with a significant leap in sales observed in August, pushing them to the fifth rank. This suggests a successful strategy or product launch that month, though their rank stabilized by September. Meanwhile, in the Tincture & Sublingual category, Stratos's performance was impressive with a steady rise to the second position by September, showcasing their growing influence in this segment.
Conversely, Stratos's performance in the Vapor Pens category in Colorado reflects some challenges. They were not in the top 30 in June, and although they entered the rankings in July, their position fluctuated between 72nd and 89th in the following months. This indicates potential difficulties in gaining traction within this category, possibly due to intense competition or market saturation. Nonetheless, their overall presence across other categories highlights their adaptability and potential for growth in the Colorado cannabis market. Further insights into their strategies and product innovations could provide a deeper understanding of their market dynamics and future prospects.
Competitive Landscape
In the competitive landscape of the Colorado pre-roll category, Stratos has shown a dynamic performance from June to September 2024. Stratos experienced a notable improvement in its rank, moving from 7th in June to 5th by August and maintaining this position in September. This upward trajectory is significant, especially when compared to competitors like Green Dot Labs, which improved from 10th to 6th but then slightly dropped to 7th, and Kaviar, which started strong at 1st but fell to 4th by September. Stratos's sales saw a substantial increase in August, indicating a successful strategy that helped it surpass Cali-Blaze in terms of rank, which fluctuated but remained consistently higher in sales. Meanwhile, TWAX made a remarkable leap from 85th in June to 6th in September, showcasing a rapid growth trajectory that could pose a future challenge to Stratos. These shifts highlight Stratos's resilience and potential for further growth in the competitive Colorado pre-roll market.
Notable Products
In September 2024, the top-performing product for Stratos was Jupiter Joints - Space Cowboy Infused Pre-Roll (1g) in the Pre-Roll category, achieving the number 1 rank with sales of 2593.0. Following closely was Slow burn - Banana Daddy Infused Pre-Roll (1g), which debuted at rank 2. Jupiter Joint - Pandora's Peach Infused Pre-Roll (1g) saw a drop from its consistent top position in previous months to rank 3. Slow Bun - Blue Garlic Infused Pre-Roll (1g) improved slightly from rank 5 in August to rank 4 in September. Jupiter Joints - Supernova Strawberry Infused Pre-Roll (1g) entered the rankings at position 5, showcasing a diverse range of successful products in the Pre-Roll category for Stratos.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
