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Jan-2025
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Overview
Market Insights Snapshot
Stratos has shown notable performance across various categories in the state of Colorado. In the Capsules category, Stratos made a significant leap, securing the 4th position in November and maintaining this rank through December, before moving up to 3rd in January. This upward trend suggests a growing consumer preference for their capsule offerings. However, in the Vapor Pens category, Stratos was not in the top 30 until November, when it entered at 86th position. By January, it managed to climb to 79th place, indicating a slow but steady improvement in this competitive segment.
The Pre-Roll category tells a different story for Stratos in Colorado. Starting in October at 8th place, the brand experienced a slight decline, dropping to 12th by January. This downward trend may indicate challenges in maintaining consumer interest or increased competition. Meanwhile, in the Tincture & Sublingual category, Stratos held a consistent position, ranking 4th in October and then stabilizing at 5th from November through January. This stability suggests a loyal customer base or consistent product performance, contrasting with the more volatile movements seen in other categories.
Competitive Landscape
In the competitive landscape of the Colorado pre-roll category, Stratos has experienced notable fluctuations in its market position from October 2024 to January 2025. Initially ranked 8th in October 2024, Stratos climbed to 7th in November, only to see a decline to 9th in December and further to 12th by January 2025. This downward trend in rank is mirrored by a significant drop in sales, indicating potential challenges in maintaining market share. Meanwhile, Dutch Botanicals consistently outperformed Stratos, holding a top 6 position until January 2025, when it fell to 14th, suggesting a possible market shift. Good Chemistry Nurseries and TFC (The Flower Collective LTD) maintained relatively stable ranks, with Billo showing a remarkable rise from 29th in October to 10th by January, potentially indicating a growing consumer preference. These dynamics highlight the competitive pressures Stratos faces and underscore the need for strategic adjustments to regain its footing in the Colorado pre-roll market.
Notable Products
In January 2025, the top-performing product for Stratos was the Jupiter Joint Moon Melon Infused Pre-Roll (1g), reclaiming its number one rank from October 2024 with sales of 2372 units. The Jupiter Joints Space Cowboy Infused Pre-Roll (1g) dropped to second place after leading in December 2024. Notably, the Slow Burn Grape Pie Infused Pre-Roll (1g) entered the rankings at third place, while the Slow Burn Black Velvet Infused Pre-Roll (1g) and Jupiter Joint Milky Way Mango Infused Pre-Roll (1g) debuted at fourth and fifth places, respectively. This shift indicates a growing interest in the Slow Burn product line, which was absent from the top ranks in previous months. Overall, the pre-roll category continues to dominate Stratos's sales, with notable competition among its offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
