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Sep-2024
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Overview
Market Insights Snapshot
Super Fog has shown notable fluctuations in its performance across various states and categories over recent months. In the Arizona market, the brand has made a significant leap in the Vapor Pens category. Although it was not ranked in June and July, Super Fog managed to secure the 9th position by September, indicating a robust upward trend. This movement suggests a growing consumer interest and potential market penetration in Arizona. Conversely, in Washington, the brand's presence in the Vapor Pens category is less pronounced, as it only appeared in the rankings in September, placing 48th. This could imply challenges in gaining traction or a highly competitive market environment.
The absence of Super Fog in the top 30 rankings for several months across these states highlights areas for potential improvement or strategic focus. In Arizona, the jump from unranked to 9th place suggests that recent strategies or product introductions may be resonating well with consumers. However, the Washington market presents a different picture, where the brand's late entry into the rankings could point to either a recent market entry or difficulty in distinguishing itself from competitors. The brand's performance in these states could serve as a benchmark for evaluating market strategies and consumer preferences, offering insights into where Super Fog might focus its efforts to enhance its market presence further.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, Super Fog has demonstrated a remarkable ascent in the rankings over the past few months. After not being in the top 20 brands in June and July 2024, Super Fog surged to rank 42 in August and made a significant leap to rank 9 in September. This upward trajectory indicates a strong market entry and growing consumer acceptance. In contrast, Timeless maintained a steady presence in the top ranks, holding the 6th position from June through August before slightly dropping to 7th in September. Meanwhile, Jeeter showed a consistent performance, ranking 9th in the summer months before climbing to 8th in September. IO Extracts remained stable at the 10th position throughout this period. The dynamic shift in Super Fog's ranking suggests a significant increase in sales and market penetration, positioning it as a formidable competitor in the Arizona vapor pen market.
Notable Products
In September 2024, the top-performing product from Super Fog was Twisted - Blue Magic Liquid Diamonds Disposable (2g) in the Vapor Pens category, maintaining its first-place ranking with notable sales of 4589 units. Twisted - Galactic Grape Liquid Diamonds Disposable (2g) secured the second spot, marking its debut in the rankings with impressive sales figures. Twisted - Tropical Trippin Liquid Diamonds Disposable (2g) experienced a slight drop, moving from second to third place. Twisted - Lemon Loopz Liquid Diamonds Disposable (2g) and Twisted - Apple Ambush Liquid Diamonds Disposable (2g) rounded out the top five, both showing strong performance as new entries. This month saw a dynamic shift in rankings, with several new entries making a significant impact on the sales leaderboard.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
