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Oct-2024
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Overview
Market Insights Snapshot
In the state of California, Surplus (Surplus Cartridge Co.) has shown fluctuating performance in the Vapor Pens category over the past few months. The brand's ranking improved from 80th in July 2024 to 66th in September 2024, indicating a positive trend during the summer months. However, by October 2024, the ranking fell back to 79th, suggesting that the brand may be facing increased competition or other challenges in maintaining its position. Despite these fluctuations, the sales figures reveal an interesting pattern, with a peak in August 2024 before a decline in the subsequent months.
It is notable that Surplus did not make it into the top 30 brands in the Vapor Pens category in California during this period, which could be viewed as a potential area for improvement. This absence from the top ranks suggests that while the brand has a presence in the market, it may need to strategize further to enhance its visibility and competitiveness. The dynamic movements in rankings and sales numbers highlight the volatile nature of the cannabis market and underscore the importance of adaptive marketing and product strategies to capture consumer interest effectively.
Competitive Landscape
In the competitive landscape of vapor pens in California, Surplus (Surplus Cartridge Co.) experienced fluctuations in its ranking over the past few months, indicating a dynamic market position. In July 2024, Surplus was ranked 80th, improving to 68th in August and 66th in September, before dropping to 79th in October. This volatility suggests a competitive pressure from brands like Paper Planes, which saw a significant jump from 78th in July to 48th in August, although it later fell back to 78th by October. Meanwhile, Care By Design maintained a relatively stable position, hovering in the low 70s, and Lime saw a decline from 77th to 87th over the same period. These shifts highlight the competitive challenges Surplus faces, as it contends with both rising and stable competitors, impacting its sales trajectory and market strategy.
Notable Products
In October 2024, the top-performing product from Surplus (Surplus Cartridge Co.) was the Blackberry Kush Distillate Cartridge (1g) in the Vapor Pens category, which rose to the number one rank with sales of 776 units. This product consistently held the second rank in the previous three months, showing a notable improvement in its ranking. The Green Crack Distillate Cartridge (1g), which previously maintained the top position for three consecutive months, slipped to the second rank. The Blueberry Cookies Distillate Cartridge (1g) maintained a stable presence, ranking third in October after fluctuating between first and fourth in prior months. Lastly, the Trainwreck Distillate Cartridge (1g) consistently held the fourth position, indicating steady performance across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
