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Nov-2024
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Overview
Market Insights Snapshot
Surplus (Surplus Cartridge Co.) has shown varied performance across different states and categories, with some notable trends in the Vapor Pens category. In California, the brand has not been able to break into the top 30 rankings over the past few months, indicating a challenging market environment or increased competition in this category. Despite this, there was a slight improvement in ranking from October to November, moving from 87th to 84th. This suggests that while the brand is facing difficulties, there might be underlying factors contributing to a gradual recovery, possibly through strategic adjustments or shifts in consumer preferences.
Overall sales figures for Surplus in California's Vapor Pens category depict a fluctuating trend. From a peak in August, there was a downward trajectory in sales, reaching a low in October before seeing a rise again in November. This pattern might reflect seasonal demand changes or the impact of new product launches or promotions. The absence from the top 30 rankings across these months highlights the competitive landscape Surplus faces, emphasizing the need for continuous innovation and market analysis to regain a stronger foothold in the market.
Competitive Landscape
In the competitive landscape of vapor pens in California, Surplus (Surplus Cartridge Co.) has experienced notable fluctuations in its market rank, indicating a dynamic market presence. From August to November 2024, Surplus maintained a relatively stable position, ranking 73rd in August and September, before dropping to 87th in October and slightly recovering to 84th in November. This trend contrasts with competitors like Shaman Extracts, which saw a more consistent performance, ranking 70th in August and 81st in November, and Nuvata, which showed a steady climb from 100th in August to 86th in November. Meanwhile, Paper Planes experienced a significant decline from 48th in August to 83rd in November, and Locals Only Concentrates was absent from the top 20 in August and October, indicating a volatile market position. These shifts suggest that while Surplus faces challenges in maintaining its rank, there is potential for growth amidst fluctuating competitor performances.
Notable Products
In November 2024, the top-performing product from Surplus (Surplus Cartridge Co.) was the Green Crack Distillate Cartridge (1g) in the Vapor Pens category, reclaiming the number one spot with a sales figure of 803 units. Trainwreck Distillate Cartridge (1g) climbed to the second position, showing a significant increase from its previous fourth place in October. The Tropics - Grape Crush Distillate Cartridge (1g) improved its rank to third, recovering from a fifth-place ranking in October. Notably, the Tropics - Strawberry Daze Distillate Cartridge (1g) entered the rankings for the first time, securing the fourth position. Meanwhile, Blackberry Kush Distillate Cartridge (1g) experienced a decline, dropping to fifth place after leading in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
