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Sep-2024
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Overview
Market Insights Snapshot
Surplus (Surplus Cartridge Co.) has shown notable movement in the Vapor Pens category within the state of California. Over the summer months, the brand improved its ranking from 79th in June to 61st by September. This upward trajectory is underscored by a significant increase in sales from June to August, peaking at over 205,000 units in August before a slight dip in September. The consistent improvement in ranking suggests a growing market presence and consumer interest in their products, although they have yet to break into the top 30 brands in this category.
It is important to note that while Surplus has made strides in California, their absence from the top 30 rankings in other states or categories could indicate a need for strategic expansion or increased marketing efforts outside their home state. The lack of representation in other markets might be seen as a missed opportunity, especially if they aim to capitalize on the growing demand for cannabis products nationwide. Observing how Surplus navigates these challenges in the coming months will be crucial for understanding their long-term positioning and potential for growth in the competitive cannabis industry.
Competitive Landscape
In the competitive landscape of vapor pens in California, Surplus (Surplus Cartridge Co.) has shown a notable upward trend in rankings from June to September 2024, moving from 79th to 61st position. This improvement contrasts with brands like Jungle Boys, which fell out of the top 20, and Sauced, which saw a decline from 51st to 59th. Meanwhile, Fuzed maintained a relatively stable position, though it slightly dropped from 55th to 64th. Interestingly, Time Machine made a significant leap from 86th to 60th, surpassing Surplus in September. Despite these fluctuations, Surplus's consistent sales growth, particularly between July and August, suggests a strengthening market presence, positioning it as a resilient contender in the California vapor pen market.
Notable Products
In September 2024, the top-performing product for Surplus (Surplus Cartridge Co.) was the Green Crack Distillate Cartridge (1g) in the Vapor Pens category, which reclaimed its number one rank with sales of 1,127 units. Following closely was the Blackberry Kush Distillate Cartridge (1g), which held the second position after slipping from the top spot in July. Trainwreck Distillate Cartridge (1g) climbed to third place, marking a significant rise from its fifth position in August. Blueberry Cookies Distillate Cartridge (1g), despite leading in August, fell to fourth place. Tropics - Grape Crush Distillate Cartridge (1g) rounded out the top five, maintaining its position from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
