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Dec-2024
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Overview
Market Insights Snapshot
In the last quarter of 2024, Tall demonstrated notable performance in the Beverage category within the state of Maryland. After not being ranked in the top 30 for the months of September, October, and November, Tall made a significant leap in December, securing the 6th position. This upward movement suggests a strong finish to the year, potentially driven by strategic marketing efforts or seasonal demand shifts. The absence of a ranking in the preceding months indicates that Tall was not a major player in Maryland's beverage market for most of the quarter, but their breakthrough in December marks a positive trajectory that could influence their standing in the new year.
While Tall's performance in the Maryland beverage category is noteworthy, the brand's absence from the top 30 rankings in other states and categories during the same period points to a more localized success. This could suggest that Tall has a concentrated market presence or faces stiff competition in other regions. The December sales figure of $14,164 in Maryland hints at a robust demand for their products, which might be a result of targeted promotions or new product launches. However, without additional data on other states or categories, it's challenging to assess whether this success is part of a broader trend or an isolated instance. As Tall continues to navigate the competitive landscape, their ability to replicate this success in other markets remains to be seen.
Competitive Landscape
In the Maryland beverage category, Tall has shown a notable upward trajectory, moving into the top 10 by December 2024, with a rank of 6.0 and 7.0 for its two product lines. This marks a significant improvement from previous months where Tall was not in the top 20, indicating a strategic gain in market presence. Despite this progress, Tall still trails behind established competitors like Dixie Elixirs, which consistently holds a strong position at rank 3.0. Meanwhile, Sunnies by SunMed has also been climbing, moving from outside the top 20 to rank 4.0 by December, suggesting increasing competition. Tall's sales figures, although improving, remain lower compared to these competitors, highlighting the need for continued strategic marketing efforts to capture a larger market share.
Notable Products
In December 2024, Tall's Juicy Peach Seltzer (10mg THC, 12oz) maintained its top position as the best-performing product, with impressive sales reaching 2557 units. This product had also led the sales chart in November, indicating consistent consumer preference. The category of Beverage continues to dominate, with Juicy Peach Seltzer outperforming other products by a significant margin. Compared to previous months, the rankings have remained relatively stable, showcasing Tall's strong market presence in the Beverage category. The notable increase in sales figures for Juicy Peach Seltzer suggests a successful marketing strategy or seasonal demand boost.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
