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Oct-2024
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Overview
Market Insights Snapshot
In the state of Missouri, TANK has demonstrated notable performance within the Vapor Pens category. Over the past few months, the brand has maintained a consistent presence in the top 10 rankings, despite some fluctuations. In July 2024, TANK was ranked 6th, and although it climbed to 5th place in August, it experienced a dip to 8th in September before recovering to 6th in October. This suggests a resilient market presence, even as the brand navigates the competitive landscape. The sales figures reflect a similar trend, with a peak in July followed by a slight decline in August and September, before rebounding in October, indicating potential seasonal or market-driven influences affecting sales performance.
While TANK's performance in Missouri is commendable, the absence of rankings in other states or provinces within the Vapor Pens category suggests areas for potential growth or strategic reevaluation. Not being in the top 30 in other markets could be seen as a missed opportunity or a reflection of intense competition in those regions. However, the brand's ability to maintain a strong position in Missouri highlights its potential to expand and replicate its success in other markets. This pattern of ranking and sales trends provides valuable insights into TANK's market dynamics and strategic positioning within the cannabis industry.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, TANK has experienced notable fluctuations in its rankings over recent months, which have implications for its market positioning and sales strategy. TANK's rank shifted from 6th in July 2024 to 8th in September 2024, before rebounding to 6th in October 2024. This volatility is contrasted by the consistent performance of Kushy Punch, which maintained a top 4 position throughout the same period, indicating a stable market presence. Meanwhile, Illicit / Illicit Gardens experienced a dramatic drop from 1st in August to 8th in October, suggesting potential challenges that TANK could capitalize on. Additionally, Galactic showed a positive trend, moving up from 9th in August to 5th in October, which could pose a competitive threat if this upward trajectory continues. These dynamics highlight the competitive pressures TANK faces and underscore the importance of strategic marketing and product differentiation to enhance its market position.
Notable Products
In October 2024, the top-performing product for TANK was the Blueberry Underground Distillate Cartridge (1g) in the Vapor Pens category, which ascended to the number one rank with sales reaching 4191 units. This product showed a significant improvement from its third-place ranking in September. The Lemon Whip Kush Distillate Cartridge (1g), also in Vapor Pens, dropped to second place from its consistent first-place position in the previous three months. New entries for October include the Paradise Petrol BDT Distillate Disposable (1g) and Strawberry Brew Distillate Disposable (1g), which ranked third and fourth, respectively. Notably, the Strawberry Brew Distillate Cartridge (1g) re-entered the rankings at fifth place after not being ranked in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
