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Nov-2024
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Overview
Market Insights Snapshot
In the state of Missouri, TANK has shown a consistent presence in the Vapor Pens category, maintaining a top 10 position over the past few months. Starting from a rank of 5 in August 2024, TANK experienced a slight dip to rank 8 in September, but rebounded to rank 6 in October, before settling at rank 7 in November. This fluctuation suggests some competitive pressure in the market, yet TANK's ability to remain within the top 10 indicates a strong brand resilience. The sales figures reflect this stability, with only minor variations, pointing towards a steady consumer demand for TANK's products in Missouri.
While TANK's performance in Missouri's Vapor Pens category is notable, its absence from the top 30 in other states or categories could be seen as a potential area for growth or concern. This absence suggests that TANK has not yet achieved a similar level of market penetration or brand recognition outside of Missouri in the Vapor Pens segment. The data highlights an opportunity for TANK to explore strategies for expansion or enhancement in other regions and categories, where its current market presence is not as pronounced. Such strategic moves could potentially bolster TANK's overall market standing and drive future growth.
Competitive Landscape
In the Missouri Vapor Pens category, TANK has demonstrated a consistent performance with a rank fluctuating between 5th and 8th place from August to November 2024. Despite facing stiff competition, TANK has managed to maintain a stable position, indicating a resilient market presence. Notably, Illicit / Illicit Gardens has shown significant volatility, dropping from 1st to 9th place before recovering to 5th, which may have opened opportunities for TANK to capture some market share. Meanwhile, Galactic has been a strong competitor, consistently ranking just above TANK in recent months. Ostara Cannabis and Sinse Cannabis have also been in close competition, with Ostara maintaining a steady rank and Sinse showing an upward trend in November. These dynamics suggest that while TANK is holding its ground, there is potential for strategic moves to climb higher in the rankings amidst a competitive landscape.
Notable Products
In November 2024, the top-performing product for TANK was the Blueberry Underground Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from October with a notable sales figure of 5130. The Gelato Stomper x Tropicana Cherry CDT Distillate Cartridge (1g) entered the rankings at second place, showcasing its strong market debut. The Berry Bloomz BDT Distillate Cartridge (1g) secured the third position, a drop from its previous first-place ranking in August. Paradise Petrol BDT Distillate Cartridge (1g) ranked fourth, marking a consistent presence in the top tier since August. Finally, Lemon Whip Kush BDT Distillate Cartridge (0.5g) appeared in the fifth spot, indicating a new entry into the top rankings for this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
