Jan-2025
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Overview
Market Insights Snapshot
In the state of Missouri, TANK has demonstrated a consistent presence in the Vapor Pens category over the past few months. Starting at the 6th position in October 2024, TANK saw a slight decline in its ranking to 8th in November and 10th in December, before slightly recovering to 9th in January 2025. This fluctuation in rankings suggests competitive dynamics within the Missouri market, where TANK has managed to maintain a top 10 position, albeit with some challenges. The sales figures reflect this trend, with a noticeable dip in January 2025, indicating potential market saturation or increased competition.
The presence of TANK in the Vapor Pens category in Missouri highlights its ability to stay relevant within a competitive market but also underscores the challenges it faces to climb back up the rankings. Notably, TANK's absence from the top 5 in any of the months suggests there is room for growth and improvement in market strategies. The fact that TANK remained within the top 10 throughout the observed period is a positive sign, yet the brand must address the factors contributing to its declining sales to regain momentum. This performance can serve as a focal point for further analysis on how TANK can enhance its market position in Missouri.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, TANK has experienced notable fluctuations in its market rank from October 2024 to January 2025. Initially holding a strong position at rank 6 in October 2024, TANK saw a decline to rank 10 by December 2024, before slightly recovering to rank 9 in January 2025. This shift in rank is influenced by the performance of competitors such as AiroPro, which consistently maintained a top 10 position, peaking at rank 8 in both December 2024 and January 2025. Similarly, Sinse Cannabis demonstrated a strong upward trajectory, moving from rank 13 in October 2024 to rank 7 by January 2025, indicating a significant increase in market presence. Meanwhile, Timeless and Indi Vapes showed more modest improvements, with Timeless climbing from rank 12 to 10 and Indi Vapes from 16 to 11 over the same period. TANK's sales figures, while initially robust, saw a dip in January 2025, suggesting potential challenges in maintaining its competitive edge amidst the rising performance of its rivals.
Notable Products
In January 2025, the top-performing product from TANK was the Strawberry Brew BDT Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the number one rank from second place in December 2024, with notable sales of 2475. The Blueberry Underground Distillate Cartridge (1g) held the second position, dropping from its consistent first place in October and November 2024, with sales of 2384. The Lemon Whip Kush Distillate Cartridge (1g) maintained its position at third place, showing stable performance with sales of 2381. Berry Bloomz BDT Distillate Cartridge (1g) fell from first place in December 2024 to fourth, while Paradise Petrol BDT Distillate Cartridge (1g) remained steady at fifth place. Overall, the Vapor Pens category showed dynamic shifts in rankings, with Strawberry Brew emerging as the leader this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.