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Sep-2024
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Overview
Market Insights Snapshot
TeaPot's performance in the beverage category has shown notable fluctuations across different provinces. In British Columbia, the brand experienced a dip in its ranking from June to July, moving from the 10th to the 11th position. However, TeaPot rebounded in August, reaching the 8th spot, before slipping back to 11th in September. This volatility suggests a competitive landscape in the beverage category within the province. Meanwhile, in Ontario, TeaPot maintained a more stable presence, with rankings hovering between the 13th and 16th positions over the four-month period. This consistency indicates a steady demand for TeaPot's products, albeit with some room for growth to break into higher ranks.
Sales figures for TeaPot also reveal interesting trends. In British Columbia, despite the ranking fluctuations, TeaPot saw a significant increase in sales in August, with sales jumping from July's figures. However, this growth was not sustained into September, bringing sales back to levels similar to July. In Ontario, sales remained relatively stable throughout the months, with a slight peak in August. The brand's ability to maintain a consistent sales volume in Ontario suggests a loyal customer base, but the lack of a top 10 ranking indicates that TeaPot may face challenges in capturing more market share. The absence of a top 30 ranking in certain months could be seen as a potential area for improvement or a reflection of the competitive pressures in these markets.
Competitive Landscape
In the Ontario beverage category, TeaPot has experienced a fluctuating ranking over the past few months, moving from 13th in June 2024 to 14th in September 2024. This slight decline in rank is notable when compared to competitors like Green Monke, which consistently maintained a higher position, albeit with a slight drop from 9th to 12th. Meanwhile, RIFF and Vacay have shown more stable or slightly declining trends, with RIFF dropping from 9th to 11th and Vacay from 11th to 15th. Despite these shifts, TeaPot's sales figures have remained relatively stable, suggesting a loyal customer base, although it faces pressure from brands like Keef Cola, which improved its rank from 19th to 16th, indicating a potential rise in consumer interest. This competitive landscape highlights the need for TeaPot to innovate and differentiate itself to regain and improve its market position.
Notable Products
In September 2024, TeaPot's top-performing product was Good Day - Lemon Black & Pedro's Sweet Sativa Iced Tea (5mg THC, 12oz), maintaining its number one rank with sales of 8,165 units. Following closely, Good Day - Mango Green Tea Iced Tea (5mg THC, 355ml) held steady at the second position. Good Evening - Blueberry Chamomile Iced Tea (5mg THC, 355ml) remained in third place, showing consistent performance from the previous month. Good Day - Lemonade Iced Tea (5mg THC, 12oz) improved slightly in sales, although its rank remained fourth. The CBD Lemon Black & Iced Tea (20mg CBD, 12oz) continued to occupy the fifth spot, consistent with its rankings from prior months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
