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Nov-2024
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Overview
Market Insights Snapshot
The performance of TeaPot in the British Columbia market has shown a downward trend across the last few months in the beverage category. In August 2024, TeaPot held the 8th position but slipped to 11th in both September and October, and further declined to 13th by November. This consistent drop in ranking could be indicative of increased competition or a decrease in consumer demand for their products in this region. The sales figures also reflect this decline, with a notable decrease from August to November, which suggests that TeaPot might need to reassess its market strategy in British Columbia to regain its footing.
Conversely, in Ontario, TeaPot has maintained a more stable presence in the beverage category, showing resilience and slight improvement over time. Starting from the 15th position in August, TeaPot improved its ranking to 14th in September and climbed to 11th in both October and November. This upward movement in rankings, coupled with relatively stable sales figures in the latter months, indicates a positive reception of their products in Ontario. The consistent performance in this market could be attributed to effective marketing strategies or product offerings that resonate well with the local consumer base.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, TeaPot has shown a notable upward trajectory in its rankings over the past few months. Starting from a rank of 15 in August 2024, TeaPot improved to 14 in September and further climbed to 11 by October, maintaining this position into November. This upward movement indicates a positive trend in consumer preference and market penetration for TeaPot. In contrast, Keef Cola has seen a slight improvement, moving from rank 16 to 14, but still trails behind TeaPot. Meanwhile, Solei and Bubble Kush have maintained stable positions, with Bubble Kush consistently ranking higher than TeaPot. Despite this, TeaPot's sales have shown resilience, particularly in October where it surpassed the 100,000 sales mark, suggesting a strengthening brand presence. This competitive dynamic highlights TeaPot's potential to further ascend the ranks, especially if it continues to capitalize on its current momentum and market strategies.
Notable Products
In November 2024, the top-performing product from TeaPot was Good Day - Lemon Black & Pedro's Sweet Sativa Iced Tea (5mg THC, 12oz), maintaining its number one rank since August with sales of 9,637 units. Following closely, Good Day - Mango Green Tea Iced Tea (5mg THC, 355ml) held the second position consistently across the months. Good Evening - Blueberry Chamomile Iced Tea (5mg THC, 355ml) remained in third place, showing a slight increase in sales from the previous month. Good Day - Lemonade Iced Tea (5mg THC, 12oz) kept its fourth position, though its sales dipped compared to October. The CBD Lemon Black & Iced Tea (20mg CBD, 12oz) continued to rank fifth, with a small rise in sales figures in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
