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Sep-2024
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Overview
Market Insights Snapshot
Terp Stix has shown varied performance across different states and categories, highlighting both opportunities and challenges. In Illinois, the brand's presence in the Pre-Roll category has seen a decline, as evidenced by their drop from 30th in June 2024 to not being in the top 30 by September 2024. This downward trend could indicate increasing competition or a shift in consumer preferences within the state. Conversely, in Massachusetts, Terp Stix has made a notable improvement, climbing from 47th in June to 28th by August, maintaining this position into September. This upward trajectory suggests a growing acceptance and demand for their products in the Massachusetts market.
In Washington, Terp Stix's performance has been relatively stable, with slight fluctuations in ranking within the Pre-Roll category. Starting at 45th in June, the brand saw a dip to 50th in July but managed to improve to 40th by September. This consistency might reflect a steady consumer base in Washington, although there's potential for further growth if the brand can capitalize on market dynamics. The sales figures from Massachusetts, which saw a peak in August, further underscore the brand's potential to capture market share when conditions are favorable. Overall, while Terp Stix faces challenges in some states, their ability to improve and maintain rankings in others suggests a resilient brand strategy that could yield positive outcomes with targeted efforts.
Competitive Landscape
In the Massachusetts pre-roll market, Terp Stix has shown a notable upward trajectory in its rankings over the past few months. Starting from a rank of 47 in June 2024, Terp Stix climbed to 28 by August and maintained this position through September. This improvement is significant when compared to competitors like Bask (MA), which saw a decline from rank 21 in June to 26 in September, and Springtime, which experienced a sharp drop from 16 in August to 27 in September. Despite Glorious Cannabis Co. and Lazy River Products maintaining relatively stable positions, Terp Stix's consistent rise in rankings suggests a positive reception in the market, likely driven by strategic marketing or product improvements. This trend positions Terp Stix as a growing contender in the Massachusetts pre-roll category, potentially attracting more consumer interest and increasing its market share.
Notable Products
For September 2024, the top-performing product from Terp Stix is the Blueberry Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking for four consecutive months with sales of 3251 units. The Pineapple Infused Pre-Roll (1g) holds steady in second place, showing a consistent performance across the months. New to the rankings in September is the Blue Dream Infused Pre-Roll (1g), debuting at third place. The Super Lemon Haze Infused Pre-Roll (1g) has improved to fourth place from its last appearance in July. Lastly, the Green Apple Infused Pre-Roll (1g) has seen a slight drop, moving from third in August to fifth in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
