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Jan-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Terpene Tanks has shown notable movement across different product categories. In the Pre-Roll category, the brand made a steady climb from being ranked 38th in October 2024 to breaking into the top 30 by January 2025. This upward trajectory suggests a growing consumer interest or improved distribution strategies for their Pre-Roll offerings. Conversely, in the Vapor Pens category, Terpene Tanks experienced a decline, slipping from 16th place in October 2024 to 37th by January 2025. This drop indicates potential challenges in maintaining market share or competitive pressures within this segment.
The contrasting performance of Terpene Tanks in these two categories highlights the dynamic nature of the cannabis market in Michigan. While the brand's Pre-Roll sales have generally increased, reaching a peak in December 2024, the Vapor Pens category has seen a consistent decline in sales over the same period. This divergence may reflect shifting consumer preferences or differing levels of competition across categories. The absence of a top 30 ranking in the Vapor Pens category by January 2025 is a signal that the brand might need to reassess its strategy in this space to regain its foothold.
Competitive Landscape
In the competitive landscape of the pre-roll category in Michigan, Terpene Tanks has shown a consistent upward trajectory in rankings from October 2024 to January 2025, moving from 38th to 30th place. This improvement is notable when compared to competitors like The Factory, which experienced a decline from 16th to 29th place, and Giggles, which also saw a drop from 26th to 32nd place. Despite a slight dip in sales in January 2025, Terpene Tanks' overall sales trend remains stable, contrasting with the declining sales of The Factory and Giggles. Meanwhile, Sapphire Farms and High Minded have fluctuated in rankings, with Sapphire Farms making a notable leap to 28th place in January 2025, surpassing Terpene Tanks. These dynamics suggest that while Terpene Tanks is gaining ground, the competitive landscape remains fluid, with opportunities for further growth if they can capitalize on the weaknesses of their competitors.
Notable Products
In January 2025, Ice Cream Cookies Infused Pre-Roll (1.2g) reclaimed its position as the top-selling product for Terpene Tanks, achieving sales of 20,949 units. Cherry Gushers Infused Pre-Roll (1.2g) made a significant leap to second place, showing a notable increase from its previous rank of fourth in December 2024. Lemon Headband Infused Pre-Roll (1.2g) dropped to third place, despite being the top performer in December. Apple Fritter Live Resin Infused Pre-Roll (1.2g) improved its position to fourth, up from fifth in December. Mai Tai Jack Live Resin Infused Pre-Roll (1.2g) saw a decline, falling to fifth place from its second-place ranking in November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
