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Jan-2025
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Overview
Market Insights Snapshot
In the state of Washington, Terpnado has demonstrated a commendable upward trajectory in the Vapor Pens category over recent months. Starting from a rank of 50 in October 2024, the brand has climbed steadily to reach the 28th position by January 2025. This consistent improvement suggests a growing acceptance and popularity of Terpnado's products in this market segment. The sales figures have shown a positive trend, reflecting an increase in consumer demand and possibly effective market strategies employed by the brand. However, it's worth noting that Terpnado did not appear in the top 30 brands in any other categories during this period, indicating either a focused strategy or challenges in diversifying their market presence.
While Terpnado's performance in Washington is promising, the absence of rankings in other states and categories could be a point of concern or opportunity, depending on the brand's strategic goals. The brand's ability to break into the top 30 in Washington's Vapor Pens category may serve as a blueprint for expansion into other regions or categories. Understanding the factors contributing to this success could be key for Terpnado to replicate its performance elsewhere. For now, the brand's focus appears to be concentrated on strengthening its position within Washington, potentially setting the stage for future growth in other markets.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Terpnado has shown a notable upward trajectory in both rank and sales over the past few months. Starting from a rank of 50 in October 2024, Terpnado has climbed to the 28th position by January 2025, indicating a significant improvement in market presence. This upward movement is contrasted by competitors like Freddy's Fuego (WA), which has fluctuated between ranks 23 and 29, and Hitz Cannabis, which has remained relatively stable but outside the top 20. Meanwhile, SPOIL'D and Hellavated have shown mixed performance with slight rank improvements or declines. Terpnado's consistent sales growth, culminating in a notable increase from October to January, suggests a strengthening brand appeal and effective market strategies, positioning it as a rising competitor in the Washington vapor pen market.
Notable Products
In January 2025, the top-performing product from Terpnado was the Blueberry Express Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from November 2024 and achieving sales of 1983 units. The Golden Peach Distillate Cartridge (1g) followed closely, climbing to the second spot with a consistent upward trend from its fourth place in November 2024. Alien Sour Apple Distillate Cartridge (1g) experienced a slight drop to third, despite leading in December 2024. Watermelon Crawl Distillate Cartridge (1g) improved to fourth, showing steady growth since its introduction in November 2024. Lastly, the Strawberry Turbo Distillate Cartridge (1g) rounded out the top five, experiencing a decline in rank from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
