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Dec-2024
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Overview
Market Insights Snapshot
The Clear has demonstrated varied performance across different states in the Vapor Pens category. In Colorado, the brand has seen a decline in its ranking from 9th in September to 15th in both November and December. This downward trend could be indicative of increasing competition or a shift in consumer preferences within the state. Meanwhile, Massachusetts presents a contrasting picture, where The Clear has made significant strides, climbing from 66th place in September to 39th by December. This upward trajectory suggests a growing acceptance and popularity of the brand among consumers in Massachusetts, possibly driven by strategic marketing or product adjustments.
In Missouri, The Clear's performance has been somewhat stable, maintaining a presence within the top 30, although it experienced a slight dip from 18th in October to 24th by December. This consistency, despite minor fluctuations, indicates a steady consumer base that the brand can potentially build upon. In Nevada, The Clear's entry into the rankings at 43rd in November, after not being in the top 30 in the previous months, might signal the beginning of brand recognition and market penetration in the state. The absence from the top 30 in earlier months could highlight challenges in capturing market share or delayed entry into the market.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, The Clear has experienced a notable decline in its market position from September to December 2024, dropping from 9th to 15th place. This downward trend in rank is coupled with a decrease in sales, which may be attributed to the rising competition from brands like The Colorado Cannabis Co. and Seed and Smith (LBW Consulting). While The Colorado Cannabis Co. maintained a relatively stable rank, Seed and Smith made a significant leap from 28th to 13th place, indicating a strong upward trajectory in sales and market presence. Meanwhile, AiroPro experienced a decline in December, falling out of the top 20, which could provide an opportunity for The Clear to regain some ground if it can capitalize on AiroPro's decreased presence. The competitive dynamics in this category suggest that The Clear needs to strategize effectively to counteract these shifts and enhance its appeal to consumers in the Colorado vapor pen market.
Notable Products
In December 2024, The Clear's top-performing product was the Elite - Golden Goat Distillate Cartridge (1g) in the Vapor Pens category, maintaining its consistent first-place ranking from previous months despite a decrease in sales to 2178. The Elite - Golden Goat Distillate Disposable (0.5g) rose to the second position, demonstrating a significant increase in sales to 1980 from November. The Elite - Orange Cream Distillate Disposable (0.5g) secured the third rank, showcasing a comeback with sales reaching 1732. Meanwhile, the Elite - Lime Sorbet Distillate Cartridge (1g) dropped to fourth place, although it experienced a slight sales increase. The Elite - Lemon Haze Distillate Cartridge (1g) held steady in fifth position, reflecting an upward trend in both ranking and sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
