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Nov-2024
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Overview
Market Insights Snapshot
In examining The Clear's performance across different states, notable trends emerge in the Vapor Pens category. In Colorado, The Clear experienced a gradual decline in rankings over the months, moving from 7th place in August 2024 to 13th by November. This downward trend is mirrored by a decrease in sales figures, with a significant drop from $1,123,613 in August to $547,026 in November. This suggests a potential challenge in maintaining market share or consumer interest in this competitive category. Conversely, in Massachusetts, The Clear did not rank within the top 30 brands, indicating a struggle to penetrate the market effectively.
In Missouri, The Clear showed a more stable performance, maintaining its presence within the top 30 brands throughout the months, with slight fluctuations in rankings. Starting at 21st place in August, the brand improved to 17th in October before returning to 21st in November. This consistency, coupled with a peak in sales during October, suggests a resilient foothold in the Missouri market. The stability in Missouri contrasts with the brand's performance in other regions, highlighting the importance of regional strategies in the cannabis industry.
Competitive Landscape
In the Missouri vapor pens category, The Clear experienced fluctuating rankings over the past few months, indicating a dynamic competitive landscape. While The Clear improved its rank from 21st in September 2024 to 17th in October 2024, it slipped back to 21st in November 2024. This volatility suggests a challenging market environment where competitors are actively vying for consumer attention. Notably, Safe Bet showed a positive trend by climbing to 20th place in November 2024, surpassing The Clear. Meanwhile, Greenlight demonstrated a significant recovery, jumping from 30th in October to 19th in November, potentially drawing market share away from The Clear. Additionally, Clouds Vapes maintained a competitive edge, consistently ranking close to The Clear, although it fell to 22nd in November. These shifts underscore the importance for The Clear to strategize effectively to maintain and improve its market position amidst strong competition.
Notable Products
In November 2024, The Clear's top-performing product was the Elite - Golden Goat Distillate Cartridge (1g) in the Vapor Pens category, maintaining its consistent rank of 1 from previous months despite a slight sales dip to 2814. The Elite - Lime Sorbet Distillate Cartridge (1g) experienced a notable rise, moving up to rank 2, with sales figures of 1507. The Elite - Lime Sorbet Distillate Disposable (0.5g) showed improvement, climbing to the 3rd position from its previous absence in September, while the Elite - Golden Goat Distillate Disposable (0.5g) dropped to 4th place. A new entry, the Elite - Lemon Haze Distillate Cartridge (1g), debuted at 5th place, indicating a fresh interest in this flavor. Overall, the rankings highlight both consistent performers and emerging preferences in The Clear's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
