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Jan-2025
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Overview
Market Insights Snapshot
The Clear has demonstrated varied performance across different states and categories, with notable movements in rankings and sales. In Colorado, The Clear's presence in the Vapor Pens category has seen a positive trajectory, moving from a rank of 16 in December 2024 to 10 in January 2025. This improvement in ranking is accompanied by a substantial increase in sales, indicating a strong market response. Conversely, in Missouri, the brand has experienced a decline in its Vapor Pens ranking, dropping from 19 in October 2024 to 26 by January 2025, with sales figures reflecting this downward trend. The brand's absence from the top 30 in Nevada suggests potential challenges in gaining traction in that market.
In Massachusetts, The Clear has shown consistent improvement in the Vapor Pens category, climbing from a rank of 57 in October 2024 to 37 by January 2025. This upward movement is indicative of growing brand recognition and acceptance among consumers in the state. The sales figures align with this positive trend, showcasing an increase over the months. However, the lack of top 30 rankings in some states could point to regional disparities in brand performance or market penetration strategies. These insights suggest areas of focus for The Clear to potentially bolster its presence and performance across different markets.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, The Clear has experienced notable fluctuations in its market position from October 2024 to January 2025. Starting at 11th place in October, The Clear saw a dip in rank to 16th by December, before rebounding to 10th in January 2025. This recovery suggests a positive trend in consumer preference or strategic adjustments by The Clear. In contrast, competitors like O.penVape consistently maintained a stronger position, ranking between 6th and 8th, indicating a more stable market presence. Meanwhile, Green Dot Labs showed a decline from 8th to 12th, and Eureka experienced a significant drop from 3rd to 9th, which may present opportunities for The Clear to capture market share. Interestingly, X Vapes made a remarkable leap from 51st to 11th, highlighting the dynamic nature of the market. These shifts underscore the competitive pressures The Clear faces, but also the potential for strategic growth within the Colorado vapor pen category.
Notable Products
In January 2025, The Clear's top-performing product was the Elite - Golden Goat Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from previous months with a notable sales figure of 3531 units. The Elite - Orange Cream Distillate Disposable (0.5g) saw a significant rise, moving from fourth place in December 2024 to second place in January 2025, indicating a strong increase in consumer preference. The Elite - Golden Goat Distillate Disposable (0.5g) held steady in third place, though its sales slightly decreased compared to December 2024. A newcomer to the rankings, the Elite - Orange Cream Distillate Cartridge (1g), entered the list in fourth place, showing promising sales performance. Finally, The Elite - Strawberry Banana Distillate Cartridge (1g) reappeared in the rankings at fifth place, suggesting a recovery or renewed interest from consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
