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Sep-2024
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Overview
Market Insights Snapshot
The Clear has demonstrated notable performance in the Vapor Pens category across different states, showing significant upward movement in some regions. In Colorado, The Clear has made impressive strides, climbing from the 11th rank in June 2024 to the 6th position by September 2024. This upward trajectory is accompanied by a steady increase in sales, indicating a strong market presence and growing consumer preference. Conversely, in Massachusetts, The Clear has not maintained a top 30 ranking from July 2024 onward, suggesting challenges in maintaining market visibility or competitiveness in this state. The disparity in performance between these two states highlights the varying market dynamics and consumer preferences The Clear faces in different regions.
In Missouri, The Clear has shown consistency with a slight improvement in rank from 22nd in June to 19th by September 2024 in the Vapor Pens category. This steady performance, accompanied by a moderate increase in sales, suggests a stable foothold in the Missouri market. The brand's ability to maintain a position within the top 30 brands in Missouri, unlike in Massachusetts, could indicate a stronger brand loyalty or effective marketing strategies tailored to the local consumer base. These trends across states underscore the importance of localized strategies and the need for The Clear to adapt its approach based on regional market conditions to optimize performance across its operating areas.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, The Clear has shown a promising upward trajectory in rankings from June to September 2024. Starting at 11th place in June, The Clear climbed to 6th by September, indicating a significant improvement in market position. This rise is noteworthy when compared to competitors like O.penVape, which maintained a steady 5th place throughout the same period, and Craft / Craft 710, which fluctuated slightly but remained close in rank. Although Batch Signature Extracts held a consistent 4th place, The Clear's sales growth trajectory suggests a narrowing gap with higher-ranked competitors. Meanwhile, Seed & Strain Cannabis Co. also showed improvement, moving from 20th to 8th place, but The Clear's more rapid ascent highlights its competitive edge in capturing market share and increasing brand visibility in the Colorado vapor pen category.
Notable Products
In September 2024, The Clear's top-performing product was the Elite - Golden Goat Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from August with sales of 5882 units. The Elite - Blue Raz Distillate Cartridge (1g) surged to the second position from fifth in August, indicating a significant increase in popularity. The Elite - Grapevine Distillate Cartridge (1g) debuted in September at the third position, showing strong initial sales. The Elite - Lime Sorbet Distillate Cartridge (1g) held steady at fourth place, showing consistent performance. Notably, the Elite - Golden Goat Distillate Disposable (0.5g) dropped from second place in August to fifth in September, reflecting a decrease in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
