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Oct-2024
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Overview
Market Insights Snapshot
The Clear has demonstrated varied performance across different states in the Vapor Pens category. In Colorado, The Clear began the period with a strong ranking of 10th in July 2024, but experienced a decline, landing at 12th by October 2024. This downward trend is noteworthy, especially considering the brand's peak sales in August 2024 before a significant drop by October. In contrast, Missouri has shown a more positive trajectory for The Clear, with a consistent climb from 25th in July to 18th in October, indicating a growing acceptance and market presence there.
Meanwhile, in Massachusetts, The Clear struggled to break into the top 30 rankings, with its position fluctuating between 43rd and 57th over the months. This suggests that the brand is facing challenges in gaining traction in this market, potentially due to competition or consumer preferences. The contrasting performance across these states highlights the importance of regional strategies and market adaptability for The Clear as it navigates the competitive landscape of the cannabis industry.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, The Clear experienced notable fluctuations in its rankings from July to October 2024. Initially ranked 10th in July, The Clear improved its position to 7th in both August and September, indicating a strong performance during these months. However, by October, The Clear's rank dropped to 12th, suggesting a potential decline in market momentum. This shift is particularly significant when compared to competitors like Green Dot Labs, which also saw a drop from 8th to 14th, and Haze (CO), which improved its position from 13th to 10th. Meanwhile, Next1 Labs LLC showed a remarkable climb from 21st to 11th, surpassing The Clear in October. These dynamics highlight the competitive pressures The Clear faces, with shifts in consumer preferences and strategic movements by competitors influencing its market standing.
Notable Products
In October 2024, The Clear's top-performing product was the Elite - Golden Goat Distillate Cartridge (1g), which maintained its number one rank from the previous two months, achieving sales of 3137 units. The Elite - Golden Goat Distillate Disposable (0.5g) also performed strongly, climbing to the second rank after a dip to fifth in September. The Elite - Strawberry Banana Distillate Cartridge (1g) entered the rankings at third place, showcasing a notable debut. The Elite - Orange Cream Distillate Disposable (0.5g) returned to the rankings at fourth place after being unranked in August and September. Finally, the Elite - Lime Sorbet Distillate Disposable (0.5g) rounded out the top five, dropping from third in August to fifth in October, indicating a decline in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
