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Oct-2024
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Overview
Market Insights Snapshot
Throwbacks, a cannabis brand, has shown varied performance across different categories and regions over the past few months. In the Vapor Pens category in Alberta, the brand experienced fluctuations in its ranking. In July 2024, Throwbacks was not in the top 30, ranking at 36th, but saw improvement in September, climbing to 27th. However, it experienced a slight dip in October, settling at 30th. Despite these shifts, the sales figures indicate a significant rebound in September, suggesting a potential strategic adjustment or market response that positively impacted their performance.
The absence of Throwbacks from the top 30 in certain months highlights the competitive nature of the Vapor Pens category in Alberta. Such fluctuations could point to a need for the brand to strengthen its market presence or adjust its offerings to better align with consumer preferences. The data indicates that while Throwbacks has had moments of success, maintaining consistent top-tier performance remains a challenge. The intricate dance of rankings and sales suggests a dynamic market landscape where Throwbacks must continue to innovate and adapt to sustain its upward trajectory.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Throwbacks has experienced fluctuating ranks over the past few months, indicating a dynamic market presence. In July 2024, Throwbacks held the 36th position, but saw a dip to 44th in August, before recovering to 27th in September, and slightly dropping to 30th in October. This volatility suggests a competitive pressure from brands like Disco Fsh, which consistently improved its rank from 37th in July to 29th by October, and Tasty's (CAN), maintaining a relatively stable position around the mid-20s. Despite these challenges, Throwbacks' sales saw a significant spike in September, aligning with its peak rank, before slightly declining in October. This indicates that while Throwbacks can capture market share effectively, sustaining that momentum amidst strong competitors like Glacial Gold and Western Cannabis—both of which showed notable sales increases—remains a challenge. The data underscores the importance of strategic positioning and marketing efforts to maintain and improve Throwbacks' standing in the Alberta vapor pen market.
Notable Products
In October 2024, Throwbacks' top-performing product was the Cream Soda Distillate Cartridge (1g) in the Vapor Pens category, maintaining its consistent top rank from previous months except for August. This product achieved impressive sales of 2959 units. The Gives You Wings Distillate Cartridge (1g), also in the Vapor Pens category, secured the second position, a slight drop from its first-place rank in August. The rankings indicate a competitive performance between these two leading products, with Cream Soda reclaiming its top spot after slipping in August. Overall, both products have shown strong sales figures, reflecting their popularity in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
