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Jan-2025
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Overview
Market Insights Snapshot
In the province of Alberta, Throwbacks has shown a varied performance across different cannabis categories. Notably, in the Pre-Roll category, Throwbacks did not make it into the top 30 brands in October 2024, indicating a potential area of concern or opportunity for growth. However, they made a brief appearance in the rankings in November and December before slipping again in January 2025. This fluctuation suggests a volatile market presence that could benefit from strategic adjustments. In contrast, the Vapor Pens category tells a more stable and promising story. Consistently ranking within the top 30, Throwbacks improved from 33rd in October to 26th by January, demonstrating a steady climb and suggesting a strong foothold in this category.
Focusing on the sales trends, the Vapor Pens category in Alberta highlights Throwbacks' potential for growth, with sales increasing from October through January. This upward trajectory in sales aligns with their improving rank, indicating a positive reception from consumers. Meanwhile, the Pre-Roll segment presents a contrasting picture, with sales peaking in November but then declining by January, reflecting the brand's rank fluctuations. This inconsistency might suggest challenges in maintaining consumer interest or competition pressure. The overall performance of Throwbacks across these categories in Alberta underscores the importance of market-specific strategies to capitalize on their strengths and address areas needing improvement.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Throwbacks has shown a consistent presence, maintaining its rank within the top 30 brands from October 2024 to January 2025. Notably, Throwbacks improved its position from 33rd in October to 26th by January, indicating a positive trend in market acceptance and sales performance. This upward trajectory is particularly significant when compared to competitors like Bold, which experienced a decline from 18th to 25th place over the same period. Meanwhile, Roilty Concentrates showed a strong climb from 62nd to 27th, suggesting growing competition in the segment. Despite the rise of Gas, which was not in the top 20 in October but reached 24th by January, Throwbacks' ability to improve its rank highlights its resilience and potential for further growth in the Alberta vapor pen market.
Notable Products
In January 2025, the top-performing product for Throwbacks was the Cream Soda Distillate Cartridge (1g) in the Vapor Pens category, reclaiming its number one rank with a notable sales figure of 3133. The Orange Creamsicle Distillate Cartridge (1g) surged to second place, showing a significant increase from its fourth position in December 2024. Gives You Wings Distillate Cartridge (1g) dropped to third place, reflecting a decline in sales from previous months. The Gives You Wings Kief Infused Pre-Roll 3-Pack (1.5g) maintained a steady performance, ranking fourth, while the Root Beer Float Infused Pre-Roll 3-Pack (1.5g) fell to fifth place from its top position in December 2024. This shift in rankings highlights the dynamic changes in consumer preferences within Throwbacks' product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
