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Jan-2025
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Overview
Market Insights Snapshot
In the category of cannabis beverages, the brand tonic has shown varied performance across different states. In Arizona, tonic experienced a slight decline in its ranking, moving from the 5th position in October 2024 to the 7th position by January 2025. This downward trend is accompanied by a decrease in sales, which could be a signal for the brand to reassess its strategy in this market. Conversely, in Illinois, tonic maintained a relatively stable position, dropping slightly from 3rd to 4th place from November 2024 to January 2025, indicating a strong foothold in this state despite the minor dip in sales towards the end of the period.
Michigan presents a different narrative for tonic, as the brand consistently held the 2nd position in the beverage category throughout the observed months. This stability, along with a noticeable increase in sales in December 2024, suggests a strong consumer base and effective market penetration in the state. However, it is worth noting that there are states where tonic did not make it into the top 30 rankings, indicating potential areas for growth or challenges in brand recognition. These insights highlight the importance of tailored strategies to maintain and improve tonic's market position across various regions.
Competitive Landscape
In the competitive Illinois beverage market, tonic has experienced a slight decline in rank over the analyzed period, moving from 3rd place in October and November 2024 to 4th place in December 2024 and January 2025. This shift is primarily due to the consistent performance of CQ (Cannabis Quencher), which maintained its 3rd position in October and November, and improved to 3rd place in December and January, thereby surpassing tonic. Despite this, tonic's sales figures remained relatively stable, with a slight dip in January 2025. Meanwhile, Journeyman held a strong 2nd place throughout the period, indicating a significant gap in market leadership. Keef Cola and Vibations fluctuated around the 5th and 6th positions, with Vibations showing a slight improvement in January 2025. These dynamics suggest that while tonic remains a key player, it faces stiff competition from CQ and Journeyman, necessitating strategic initiatives to regain its higher rank and boost sales in the Illinois market.
Notable Products
In January 2025, Raspberry Lemonade Tonic (100mg THC, 12oz) maintained its position as the top-performing product for tonic, with sales reaching 5,578 units. Mandarin Orange Tonic (100mg THC, 12oz) continued to hold the second spot, reflecting consistent demand. The CBD/THC 1:1 Tropical Punch Tonic (100mg CBD, 100mg THC, 12oz) climbed back to third place after dropping to fourth in December, showing a slight recovery in popularity. Meanwhile, CBD/THC 1:1 Citrus Lime Tonic (100mg CBD, 100mg THC, 12oz) ranked fourth, marking a steady performance despite a decrease in sales figures from previous months. Mango Pineapple Seltzer (100mg THC, 12oz) remained in fifth place, experiencing a notable dip in sales compared to December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
