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Nov-2024
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Overview
Market Insights Snapshot
The cannabis brand tonic has shown a varied performance across different states and categories over recent months. In the Beverage category in Arizona, tonic has maintained a steady presence, ranking within the top 10, though it experienced a slight dip from 5th place in October to 6th in November. This indicates a consistent demand, albeit with some fluctuations in market dynamics. On the other hand, tonic's performance in Illinois has been remarkably stable, consistently holding the 3rd position in the Beverage category from August through November, suggesting a strong brand loyalty or effective market penetration strategies.
In Michigan, tonic has consistently ranked 2nd in the Beverage category over the same period, indicating a robust market presence. This sustained high ranking implies that tonic is a preferred choice among consumers in Michigan, potentially due to favorable consumer perceptions or competitive pricing strategies. However, it is noteworthy that in states or categories where tonic is absent from the top 30, there may be opportunities for growth or a need for strategic adjustments. The brand's varied performance across these states highlights the importance of localized strategies and consumer engagement in maintaining and improving market positions.
Competitive Landscape
In the competitive landscape of the Illinois beverage category, Tonic has consistently maintained its position at rank 3 from August to November 2024. Despite this stability in rank, Tonic's sales have experienced a downward trend, contrasting with the upward trajectory of its competitors. For instance, Uncle Arnie's has ascended to the top position, overtaking Journeyman, with a notable increase in sales from August to November. Meanwhile, CQ (Cannabis Quencher) has maintained its rank at 4, showing a relatively stable sales pattern. Keef Cola has improved its rank from outside the top 20 in August to consistently holding the 5th position from September onwards, indicating a significant competitive threat. These dynamics suggest that while Tonic's rank remains unchanged, the brand faces increasing pressure from competitors with rising sales, potentially impacting its market share if the current sales trend continues.
Notable Products
In November 2024, Raspberry Lemonade Tonic (100mg THC, 12oz) maintained its position as the top-performing product for tonic, with sales figures reaching 6879 units. Mandarin Orange Tonic (100mg THC, 12oz) followed closely, holding the second position, consistent with its performance in September and October. The CBD/THC 1:1 Tropical Punch Tonic (100mg CBD, 100mg THC, 12oz) improved its ranking from fourth in October to third in November. Meanwhile, the CBD/THC 1:1 Citrus Lime Tonic (100mg CBD, 100mg THC, 12oz) remained steady at fourth place for both October and November. Mango Pineapple Seltzer (100mg THC, 12oz) consistently ranked fifth across the months, showing a slight increase in sales from October to November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
