Oct-2024
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Overview
Market Insights Snapshot
In the Pre-Roll category, Tumble has shown a notable performance in Arizona. Over the past few months, their ranking has seen some fluctuations, starting at 7th place in July and moving to 5th in September before slightly dropping back to 6th in October. This indicates a strong presence in the state, with their sales figures reflecting a positive trend despite the slight dip in August. The brand's ability to remain consistently within the top 10 suggests a solid consumer base and effective market strategies. However, in Missouri, Tumble's absence from the top 30 in August, September, and October highlights challenges in gaining traction or maintaining visibility in that market, as they were ranked 53rd in July.
Tumble's performance across these states underscores the varying market dynamics and consumer preferences. In Arizona, the brand's resilience in maintaining a top-tier position in the Pre-Roll category suggests a competitive edge and possibly a strong brand loyalty among consumers. Conversely, the situation in Missouri raises questions about market entry strategies or competition levels, as they did not manage to secure a spot in the top 30 after July. These contrasting performances highlight the importance of tailored strategies for different markets to capitalize on growth opportunities and address challenges effectively.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll category, Tumble has experienced fluctuations in its market position over the past few months. Initially ranked 7th in July and August 2024, Tumble improved to 5th place in September but slipped back to 6th in October. This movement indicates a dynamic competitive environment where Tumble is actively vying for a higher market share. Notably, Cheech & Chong's consistently maintained a strong position, climbing from 6th to 4th place, reflecting a significant increase in sales momentum. Meanwhile, The Pharm showed resilience, moving from 5th to 4th before settling at 5th, slightly ahead of Tumble in October. Find. experienced a downward trend, dropping from 4th to 7th, which could present an opportunity for Tumble to capitalize on their decline. Overall, Tumble's ability to regain its 5th position in September suggests potential for growth, but consistent strategic efforts are needed to surpass competitors like Cheech & Chong's and The Pharm.
Notable Products
In October 2024, Tumble's top-performing product was Alien Technology Infused Pre-Roll (1g) in the Pre-Roll category, which rose to the number one rank with sales of 1767 units. Pine Tar Infused Pre-Roll (1g) made a notable entry at the second position, marking its first appearance in the rankings. Alaskan Thunder Diamond Infused Pre-Roll (1g) improved its standing to third place, up from fifth in September. Cactus Chiller Infused Pre-Roll (1g) maintained a consistent performance, securing the fourth position after previously not appearing in September. Pine Tar Infused Pre-Roll 3-Pack (1.5g) debuted in the fifth position, indicating a growing interest in multi-pack offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.