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Nov-2024
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Overview
Market Insights Snapshot
Tumble has shown a consistent performance in the Pre-Roll category across several states, with notable stability in Arizona. In Arizona, Tumble has maintained a strong presence, moving from a rank of 7 in August to 5 in both September and November, with a slight dip to 6 in October. This indicates a robust market position within the state, especially as they have managed to stay within the top 10 consistently. The sales figures reflect this stability, showing a steady increase from August to November, with a particularly strong performance in November. This upward trend suggests that Tumble's strategies in Arizona are effectively resonating with consumers.
While Tumble's performance in Arizona is commendable, the absence of rankings in other states or categories suggests potential areas for growth or challenges that the brand might be facing. Being outside the top 30 in other regions or categories could indicate either a lack of market penetration or competitive pressure from other brands. This situation presents an opportunity for Tumble to explore new strategies or enhance their offerings to capture a larger market share in these areas. Understanding the dynamics of these markets could be crucial for Tumble to replicate their success in Arizona across other regions.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Arizona, Tumble has shown a steady performance with notable fluctuations in its rank and sales over the past few months. Starting from a rank of 7th in August 2024, Tumble improved to 5th in September, dipped slightly to 6th in October, and regained the 5th position in November. This indicates a resilient competitive stance, although it remains behind brands like Cheech & Chong's and Leafers, which consistently held higher ranks. Despite the competitive pressure, Tumble's sales showed an upward trend from August to November, suggesting effective market strategies or product offerings that resonate with consumers. Meanwhile, Birdies demonstrated significant improvement, climbing from 11th to 7th place, which could pose a future challenge for Tumble if this upward trajectory continues. Tumble's ability to maintain and improve its position amidst these dynamics highlights its potential for growth and the need for strategic adjustments to ascend further in the rankings.
Notable Products
In November 2024, the top-performing product for Tumble was the Alaskan Thunder Diamond Infused Pre-Roll (1g) in the Pre-Roll category, which ascended to the number one spot with sales reaching 1727 units. Watermelonz Diamond Infused Pre-Roll (1g) debuted strongly in the rankings, securing the second position. Blackberry Kush Diamond Infused Pre-Roll (1g) experienced a drop, moving from its previous first and second positions in earlier months to third place in November. Pineapple Upside Down Cake Diamond Infused Pre-Roll (1g) and Zoap Diamond Infused Pre-Roll (1g) entered the rankings in fourth and fifth place, respectively. The notable shifts in rankings highlight a dynamic change in consumer preferences, with new entries making a significant impact on the sales landscape for Tumble.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
