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Oct-2024
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Overview
Market Insights Snapshot
Vapin Ape has demonstrated a consistent performance in the vapor pen category across different states, with notable activity in Michigan. Over the past few months, the brand has shown resilience and growth in this competitive market. In Michigan, Vapin Ape maintained a stable presence, with its ranking fluctuating slightly but remaining strong. Starting at 14th place in July, the brand experienced a slight dip to 15th in August but then climbed to 11th in September before settling at 12th in October. This indicates a positive trend in consumer preference and market penetration, with sales figures reflecting a steady increase, peaking in October.
While Vapin Ape's performance in Michigan is commendable, the absence of rankings in other states suggests room for expansion and increased market share. The brand's ability to secure a top 30 position consistently in Michigan highlights its potential to replicate this success in other regions. However, the lack of visibility in additional states could be a strategic opportunity for Vapin Ape to explore new markets and diversify its consumer base. This could involve understanding regional preferences and tailoring their offerings to meet the unique demands of each market, thereby enhancing their overall market presence.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Vapin Ape has shown a dynamic shift in its market position from July to October 2024. Starting at rank 14 in July, Vapin Ape experienced a dip to rank 15 in August but made a notable recovery to rank 11 in September, before settling at rank 12 in October. This fluctuation in rank is indicative of a competitive market, where brands like Rove and Play Cannabis consistently maintained higher ranks, with Play Cannabis holding steady in the top 10 for most of the period. Meanwhile, STIIIZY and Levitate also posed significant competition, with Levitate making a strong climb from rank 16 in July to rank 13 in October. Despite these challenges, Vapin Ape's sales trajectory shows a positive trend, with a steady increase from August to October, suggesting a resilient market presence amidst fierce competition.
Notable Products
In October 2024, the top-performing product for Vapin Ape was Pineapple Haze Plus HTE Distillate Disposable (1g) in the Vapor Pens category, reclaiming its top position from July after a brief dip in August and September. Animal Mints Plus HTE Distillate Disposable (1g) climbed to the second spot with notable sales of 7496 units, showing a consistent upward trend from previous months. Maui Mango Plus HTE Distillate Disposable (1g) maintained its third position, demonstrating stable performance throughout the months. Jack Frost Plus HTE Distillate Disposable (1g) dropped to fourth place, despite being the top product in September. Gelato Dream Plus HTE Distillate Disposable (1g) held steady at fifth place, showing gradual sales improvement since its introduction in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
