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Nov-2024
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Overview
Market Insights Snapshot
Viridis Cannabis has shown a fluctuating performance in the Vapor Pens category within Alberta. In recent months, the brand did not make it into the top 30 rankings for August and September 2024, reflecting a challenging period in these months. However, by October and November, Viridis Cannabis ranked 54th and 72nd, respectively, indicating a consistent presence albeit outside the top tier. This suggests that while the brand is present in the market, it faces significant competition that impacts its visibility and ranking in the Vapor Pens category.
Despite the challenges in rankings, Viridis Cannabis's sales figures provide a more nuanced view of its market performance. The sales in November 2024 dropped significantly compared to October, which might be contributing to its lower ranking. This downward trend in sales could be due to various factors such as increased competition, market saturation, or changing consumer preferences. The absence of top 30 rankings in the earlier months highlights an area for potential growth and strategic focus for Viridis Cannabis as it seeks to improve its market positioning in Alberta.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Viridis Cannabis has experienced a notable shift in its market position from August to November 2024. Initially absent from the top 20 rankings in August and September, Viridis Cannabis emerged at rank 54 in October, only to drop to rank 72 by November. This fluctuation indicates a challenging market environment, especially when compared to competitors like RAD (Really Awesome Dope), which maintained a relatively stable presence, ranking 45th in August and September and slightly declining to 69th by November. Meanwhile, Feather and Slerp also showed declining trends, with Feather dropping from 48th in September to 74th in November, and Slerp from 42nd in August to 70th by November. These dynamics suggest that while Viridis Cannabis has managed to break into the rankings, it faces stiff competition and potential volatility in sales performance, necessitating strategic adjustments to improve its standing in the Alberta vapor pen market.
Notable Products
In November 2024, the FSE Terpene Distillate Cartridge (1g) from Viridis Cannabis maintained its top position in the Vapor Pens category, consistent with its rank since September. The Cool Pre-Roll 5-Pack (2.5g) rose to second place, improving from its third position in October. The CBD Zen Citrus Cannabomb Bath Bomb (100mg CBD, 150g) remained steady at third place in the Topical category, showing stable sales performance. Notably, Grape Pie (14g) climbed to fourth place in the Flower category, advancing from fifth place in October. The CBD MoveMint Balm (200mg CBD, 16.2mg THC, 60g) entered the rankings at sixth place, marking its first appearance in the dataset for November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
