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Nov-2024
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Overview
Market Insights Snapshot
In Alberta, Vox has shown a notable recovery in the Pre-Roll category, moving up from a rank of 50 in October 2024 to 35 in November 2024. This resurgence indicates a positive shift in consumer preference or strategic changes by Vox that have resonated well with the market. Meanwhile, in the Vapor Pens category, Vox has maintained a steady position, ranking consistently between 14 and 17 over the past few months. This stability suggests a solid foothold in the Alberta vapor pen market, even though there was a slight dip in sales from September to November.
In British Columbia, Vox's performance in the Vapor Pens category remains strong, holding a top 10 position consistently. This consistency highlights Vox's sustained appeal and competitive edge in this category. Conversely, in Ontario, Vox appears to be struggling to break into the top 30 in the Vapor Pens category, with rankings hovering in the high 40s and low 50s. Such positioning may indicate challenges in capturing market share or the presence of strong competition. The absence of a top 30 ranking in Ontario could be a point of concern, suggesting potential areas for strategic improvement.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, Vox has shown a consistent performance, maintaining a rank within the top 10 from August to November 2024. Despite a slight dip in October, where Vox moved from 8th to 9th place, the brand has demonstrated resilience in sales, with a notable increase from September to November. Competitors such as Sticky Greens and Adults Only have shown dynamic movements, with Sticky Greens climbing from 10th to 7th place and Adults Only making a significant leap from 14th to 7th place by October. This suggests a highly competitive environment where brands are vying for top positions. Vox's ability to maintain its rank amidst these shifts indicates a stable market presence, although the brand might need to strategize to counter the upward trends of its competitors and enhance its market share further.
Notable Products
In November 2024, Vox's top-performing product was Puffz- Tango Strawmango Distillate Disposable (1.2g) in the Vapor Pens category, maintaining its first-place ranking for four consecutive months with sales of 7465 units. Puffz- Peach Melonberry Distillate Disposable (1.2g) climbed to the second position, showing a consistent rise from fourth in August to second in November. Puffz- Tango Strawmango Distillate Cartridge (1.2g) dropped to third place, despite being second in the previous three months. Cherry Bomb Diamond Infused Pre-Roll 3-Pack (1.5g) moved up to fourth place, showing a notable increase in sales compared to October. A new entry, Big Shiny Popz Crushable Mixer Infused Pre-Roll 5-Pack (2.5g), debuted in the fifth position, highlighting its growing popularity in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
