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Jan-2025
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Overview
Market Insights Snapshot
In Alberta, Vox has demonstrated notable performance in the Vapor Pens category, maintaining a strong presence with a consistent ranking around the top 14, though it slightly slipped to 16 in January 2025. This indicates a robust market position despite some fluctuations. However, in the Pre-Roll category, Vox has struggled to break into the top 30, with rankings hovering around the 38 to 50 range, suggesting room for improvement in this segment. The sales figures show a decline from November to January, which could indicate seasonal trends or increased competition.
In contrast, Vox has seen impressive growth in the Vapor Pens category in British Columbia, climbing from the 10th position in October to a steady 5th place by December and January. This upward trajectory highlights a strong consumer preference and successful market strategies in this province. Meanwhile, the Pre-Roll category has been less favorable, with Vox not appearing in the top 30 until January 2025, landing at 66th place. In Ontario, the Pre-Roll category also reflects challenges, as Vox only entered the rankings at 90th place in November, improving slightly by December. The Vapor Pens category in Ontario presents a more optimistic picture, with a gradual climb from 45th to 33rd before a slight dip to 36th in January, indicating potential for further growth if trends continue.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, Vox has demonstrated a notable upward trajectory in brand ranking and sales performance over the past few months. Starting from the 10th position in October 2024, Vox climbed to the 5th position by December 2024 and maintained this rank into January 2025. This upward movement is indicative of a robust increase in sales, outpacing brands like Spinach, which experienced a decline from 5th to 7th place during the same period. Meanwhile, Sticky Greens showed a slight improvement, moving from 8th to 6th place, but still lagged behind Vox. Despite the consistent top-three presence of DEBUNK and Fuego Cannabis (Canada), Vox's rapid ascent highlights its growing market presence and potential to challenge these leading brands in the near future.
Notable Products
In January 2025, the top-performing product from Vox was Puffz - Blueberry Pom Pom Distillate Disposable in the Vapor Pens category, maintaining its first-place rank from December 2024 with notable sales of 6,221 units. Puffz- Tango Strawmango Distillate Disposable also held steady in second place, though its sales decreased to 5,871 units compared to previous months. Puffz- Peach Melonberry Distillate Disposable remained consistently third-ranked, showing stable performance across the months. Puffz- Tango Strawmango Distillate Cartridge continued to occupy the fourth position, exhibiting a steady decline in sales over the months. The Big Shiny Popz Crushable Mixer Infused Pre-Roll 5-Pack, a newcomer in December, maintained its fifth-place rank in January, showing a positive trend in its sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
