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Oct-2024
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Overview
Market Insights Snapshot
In the Canadian cannabis market, Vox has shown varied performance across different provinces and product categories. In Alberta, the brand's presence in the Pre-Roll category has seen a decline, slipping from the 23rd rank in July 2024 to 47th by October 2024. This downward trend is accompanied by a decrease in sales, indicating potential challenges in maintaining market share. Conversely, Vox's Vapor Pens category in Alberta has shown relative stability, holding steady at the 16th rank in both September and October, and even experiencing a slight increase in sales from August to October. This suggests a more resilient performance in the vapor pen segment compared to pre-rolls.
In British Columbia, Vox's Vapor Pens have maintained a consistent presence within the top 10 rankings, although there was a slight dip from the 8th position in August 2024 to the 10th in October. Despite this minor slip, the brand has managed to keep its sales relatively stable, indicating a strong foothold in the BC market. Meanwhile, in Ontario, Vox's performance in the Pre-Roll category did not make it into the top 30, which could suggest a need for strategic adjustments. However, in the Vapor Pens category, Vox improved its ranking from 54th in August 2024 to 46th in September, before slightly dropping to 47th in October, showing some movement but still facing stiff competition.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, Vox has maintained a consistent presence, ranking 10th in both July and October 2024, with a slight improvement to 8th in August before returning to 10th in September. This stability is notable given the fluctuations observed among its competitors. For instance, 1964 Supply Co improved its rank from 15th in July to 11th by September and October, indicating a steady upward trend. Meanwhile, Back Forty / Back 40 Cannabis experienced a decline, dropping from 6th in July to 9th in October, which could suggest a potential opportunity for Vox to capture more market share. Sticky Greens showed a significant rise from 16th in July to 8th in September and October, highlighting a competitive pressure point for Vox. Despite these dynamics, Vox's sales have shown resilience, with only a slight decrease from August to October, indicating a stable consumer base amidst a shifting competitive environment.
Notable Products
In October 2024, Vox's top-performing product was the Puffz- Tango Strawmango Distillate Disposable (1.2g) in the Vapor Pens category, maintaining its first-place ranking from the previous two months with sales of 6036 units. The Puffz- Tango Strawmango Distillate Cartridge (1.2g) held steady in the second position, showing consistent demand. The Puffz- Peach Melonberry Distillate Disposable (1.2g) remained in third place, reflecting a steady rise in popularity since its debut in August. Meanwhile, the Puffz- Peach Melonberry Distillate Cartridge (1.2g) ranked fourth, experiencing a slight decline from its peak in July. The Cherry Bomb Diamond Infused Pre-Roll 3-Pack (1.5g) consistently held the fifth spot across all months, indicating stable performance in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
