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Oct-2024
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Overview
Market Insights Snapshot
Wavelength Extracts has demonstrated varying performance across different states and product categories, with notable fluctuations in their rankings. In the Vapor Pens category in Missouri, the brand showed a strong presence, peaking at 8th place in August 2024. However, this was followed by a decline to 16th and 15th in September and October, respectively. The initial rise in the rankings could be attributed to a strategic market push or product launch, while the subsequent drop might indicate increased competition or market saturation. Despite the fluctuations, maintaining a position within the top 20 suggests a consistent consumer base and brand loyalty in the state.
Interestingly, Wavelength Extracts did not appear in the top 30 rankings in some states and categories, which could indicate either a lack of market penetration or strategic focus in those areas. The absence from the top rankings can be seen as a potential area for growth or reevaluation of market strategy. The sales numbers, while not detailed here, suggest that there were significant shifts in consumer purchasing behavior between August and October. This might reflect seasonal trends or changes in consumer preferences. Observing these patterns can provide insights into how Wavelength Extracts might adjust its approach to capitalize on emerging opportunities or address existing challenges in the market.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Wavelength Extracts has experienced notable fluctuations in its market position over the past few months. In July 2024, Wavelength Extracts ranked 12th, improving to 8th in August, but then dropping to 16th in September and slightly recovering to 15th in October. This volatility in rank is mirrored in its sales performance, which peaked in August before declining in the subsequent months. In contrast, AiroPro maintained a relatively stable position, although it fell from 9th to 14th by October, indicating a downward trend in sales. Meanwhile, Sinse Cannabis showed a strong recovery from 18th in September to 13th in October, suggesting a potential threat to Wavelength Extracts' market share. Additionally, Pinpoint and Clouds Vapes have been climbing the ranks, with Pinpoint reaching 16th place in October, closely trailing Wavelength Extracts. These dynamics highlight the competitive pressures Wavelength Extracts faces, emphasizing the need for strategic adjustments to sustain and enhance its market position in Missouri's vapor pen category.
Notable Products
In October 2024, the top-performing product for Wavelength Extracts was Amplitude - Clementine Distillate Cartridge (1g) in the Vapor Pens category, securing the number one rank with sales of 1426 units. This product showed a notable rise from its previous rank of second in August 2024. Fruit Bedrock Distillate Cartridge (1g) emerged as the second top product, marking its debut in the rankings. Amplitude - GSC Distillate Cartridge (1g) dropped to third place from its first position in September 2024, indicating a shift in consumer preference. Amplitude - Fruit Bedrock Distillate Disposable (1g) and Amplitude - Jack Herer Distillate Cartridge (0.5g) rounded out the top five, ranking fourth and fifth, respectively, as new entries.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
