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Nov-2024
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Overview
Market Insights Snapshot
In the Colorado market, Wavelength Extracts has shown varied performance across different product categories. The brand's presence in the Concentrates category has been somewhat inconsistent, with rankings fluctuating from 51st in August to 43rd in November, indicating a struggle to maintain a top-tier position. This fluctuation is mirrored by the sales figures, which show a decrease from September to November. Conversely, in the Vapor Pens category, Wavelength Extracts has demonstrated resilience and upward momentum, improving its rank from 30th in September to 23rd in November, reflecting a strong recovery in sales during the same period. However, the brand's absence from the top 30 in the Pre-Roll category suggests a lack of competitive edge in this segment, which could be a potential area for strategic focus.
In Missouri, Wavelength Extracts has maintained a more consistent presence in the Vapor Pens category, although there has been a notable decline in ranking from 8th in August to 17th in November. Despite this downward trend, the brand remains within the top 20, which is indicative of its strong market presence and potential for rebound. The sales data corresponds with this trend, showing a peak in August followed by a decrease towards November. The brand's ability to sustain a relatively high rank in Missouri, despite the challenges, suggests a loyal customer base and potential for growth if strategic adjustments are made to address the competitive pressures in the Vapor Pens category.
Competitive Landscape
In the Missouri Vapor Pens category, Wavelength Extracts experienced notable fluctuations in its ranking over the past few months, starting at 8th place in August 2024, dipping to 12th in September, recovering to 10th in October, and then dropping to 17th in November. This volatility suggests a competitive landscape where brands like Select and Buoyant Bob have maintained more stable positions, with Select consistently ranking between 15th and 19th, and Buoyant Bob showing resilience by climbing back to 15th in November after a brief dip. Meanwhile, Greenlight demonstrated a remarkable recovery from 43rd in September to 19th in November, indicating potential shifts in consumer preferences or strategic changes. Despite Wavelength Extracts' sales peaking in October, the November decline in rank suggests increased competition and the need for strategic adjustments to regain a stronger foothold in the market.
Notable Products
In November 2024, the top-performing product for Wavelength Extracts was the Cantaloupe Crush Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the number one rank with notable sales of 2260 units. Following closely, the Amplitude - GSC Distillate Cartridge (1g) dropped to the second position despite consistently leading in previous months. The Amplitude - Blackberry Kush Distillate Cartridge (1g) saw an impressive rise, moving from fifth place in October to third in November. Meanwhile, the Amplitude - Electric Green Apple Distillate Cartridge (1g) experienced a slight decline, slipping from second to fourth place over the same period. Lastly, the Amplitude - Tiger's Blood Distillate Cartridge (1g) re-entered the rankings at fifth place after being unranked in September and October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
