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Jan-2025
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Overview
Market Insights Snapshot
Wavelength Extracts has shown an intriguing performance across various categories and states, particularly in the Colorado market. In the Concentrates category, the brand has struggled to make a significant impact, failing to break into the top 30 rankings from October 2024 to January 2025. This indicates a potential area for growth or a need for strategic adjustments in this category. However, in the Vapor Pens category, Wavelength Extracts has maintained a consistent presence within the top 40, peaking at rank 30 in November 2024. This suggests a relatively strong position in the Vapor Pens market segment, although there was a slight decline in their ranking by January 2025.
Meanwhile, in Missouri, Wavelength Extracts has demonstrated a stronger foothold in the Vapor Pens category, consistently ranking within the top 15 from October 2024 to January 2025. The brand achieved its highest rank of 8 in October 2024, indicating a robust market presence and consumer preference in this region. Despite a slight dip in rankings towards the end of the year, the brand's performance remains commendable. The sales trend in Missouri also reflects a healthy demand, although there is a noticeable decline in sales figures from October 2024 to January 2025, which could warrant further analysis to understand the underlying factors.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Wavelength Extracts has experienced fluctuations in its market position, notably dropping from 8th place in October 2024 to 15th by January 2025. This decline in rank is mirrored by a decrease in sales, indicating potential challenges in maintaining market share. Notably, Elevate (Elevate Missouri) consistently outperformed Wavelength Extracts, despite its own rank fluctuations, suggesting a strong brand presence. Meanwhile, Illicit / Illicit Gardens showed significant volatility, peaking at 5th in November 2024 but falling to 16th by January 2025, which may indicate aggressive market strategies affecting competitors like Wavelength Extracts. Additionally, Safe Bet demonstrated a positive trend, climbing from 21st to 14th, potentially capturing market share from Wavelength Extracts. These dynamics highlight the competitive pressures Wavelength Extracts faces in maintaining its position in the Missouri vapor pen market.
Notable Products
In January 2025, the top-performing product for Wavelength Extracts was Amplitude - Clementine Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the number one rank with sales amounting to 1908 units. The Amplitude - Jack Herer Distillate Cartridge (1g) also shared the first position, matching the Clementine's sales figures. Fruit Bedrock Distillate Cartridge (1g) secured the second rank with 1846 units sold, while Amplitude - Purple Punch Distillate Cartridge (1g) ranked third. The Amplitude - Northern Lights Distillate Cartridge (1g) followed closely in fourth place. Notably, the Clementine cartridge improved significantly from its consistent fifth-place ranking in the previous months to take the lead in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
