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Sep-2024
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Overview
Market Insights Snapshot
Wavelength Extracts has shown varied performance across different states and product categories, with notable fluctuations in their rankings over recent months. In the state of Missouri, the brand has consistently been present in the Vapor Pens category, maintaining a steady rank of 14th in both June and July 2024. However, there was a slight improvement in August, where they climbed to the 13th position, before experiencing a significant drop to 24th in September. This decline in September is particularly noteworthy as it suggests a potential loss in market share or increased competition within the state, given that their sales figures also saw a marked decrease during this period.
Despite the challenges faced in Missouri, Wavelength Extracts' ability to remain in the top 30 brands in this category for several months indicates a strong presence and consumer base. However, the absence of Wavelength Extracts from the top 30 in other states or categories could indicate either a lack of market penetration or a strategic focus on specific regions and product lines. The brand's performance in Missouri's Vapor Pens category highlights both the opportunities and challenges they face, as maintaining or improving their ranking will be crucial for sustaining their competitive edge in the market.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Wavelength Extracts has experienced notable fluctuations in its market position over recent months. While maintaining a steady rank of 14th place in June and July 2024, Wavelength Extracts improved slightly to 13th in August before dropping to 24th in September. This decline in rank coincides with a significant decrease in sales, suggesting potential challenges in maintaining market share. In contrast, brands like Safe Bet and CODES have shown more resilience, with CODES climbing from 25th in July to 16th in August, before settling at 22nd in September. Meanwhile, Safe Bet has seen a decline from 12th in June to 23rd in September, though it still outperformed Wavelength Extracts in terms of rank during this period. These dynamics highlight the competitive pressures Wavelength Extracts faces, emphasizing the need for strategic adjustments to regain its footing in the Missouri vapor pen market.
Notable Products
In September 2024, the top-performing product from Wavelength Extracts was the Amplitude - Strawberry Cough Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from June 2024 with sales of 1030 units. The Amplitude - Electric Green Apple Distillate Disposable (1g) emerged as a strong contender, securing the second position with notable sales, despite not being ranked in previous months. The Amplitude - Blackberry Kush Distillate Cartridge (1g) entered the rankings at third place, demonstrating a robust market presence. Meanwhile, the Amplitude - Electric Green Apple Distillate Cartridge (1g) saw a slight drop from third place in June 2024 to fourth in September. Lastly, the Amplitude - Sour Tangie Distillate Disposable (1g) rounded out the top five, marking its debut in the rankings for this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
