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Dec-2024
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Overview
Market Insights Snapshot
X Vapes has shown a remarkable upward trajectory in the Vapor Pens category in Colorado. The brand started outside the top 30 rankings in September 2024, but by December 2024, it had climbed to the 11th position. This significant improvement indicates a strong market presence and growing consumer preference for their products. The rapid ascent from the 57th rank in September to 11th in December highlights the brand's effective strategies and possibly new product offerings or marketing campaigns that resonated well with consumers. This kind of performance suggests that X Vapes is becoming a formidable competitor in the Colorado market, particularly in the Vapor Pens category.
While the performance in Colorado is noteworthy, it is important to observe the brand's absence from the top 30 rankings in other states and categories during the same period. This could point to either a strategic focus on the Colorado market or challenges in gaining traction elsewhere. The absence from the top 30 in other states might indicate areas where X Vapes could potentially expand or improve their market strategies. The impressive sales growth in Colorado, however, suggests that when X Vapes focuses its efforts, it can achieve substantial gains. This provides a promising outlook for future expansions or improvements in other regions and categories.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, X Vapes has demonstrated a remarkable upward trajectory in rank and sales over the last few months of 2024. Starting from a position outside the top 50 in September, X Vapes surged to rank 11 by December, indicating a significant increase in market presence and consumer preference. This growth is particularly notable when compared to established competitors such as Green Dot Labs, which experienced a decline from rank 7 to 10 during the same period. Meanwhile, Seed and Smith (LBW Consulting) and Next1 Labs LLC also improved their standings, but not as dramatically as X Vapes. The rapid ascent of X Vapes suggests a successful strategy in capturing market share, potentially driven by product innovation or effective marketing, positioning it as a formidable contender in the Colorado vapor pen market.
Notable Products
In December 2024, Papaya Dream Distillate Cartridge (1g) emerged as the top-performing product for X Vapes, achieving the number one rank with impressive sales of 8164. SFV OG Distillate Cartridge (1g) followed closely, maintaining a strong presence by ranking second, despite a dip from its first-place position in November. X - Tangie Haze Distillate Cartridge (1g) made a notable entry, securing the third spot in its debut month. Ice Cream Cake Distillate Cartridge (1g) improved its standing by climbing to fourth place from fifth in November. Lastly, Pink Lemonade Distillate Cartridge (1g) rounded out the top five, dropping from its previous high ranks in earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
