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Nov-2024
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Overview
Market Insights Snapshot
Yummi Karma has demonstrated a strong and consistent performance in the Tincture & Sublingual category within California. Over the months from August to November 2024, the brand maintained a solid position, consistently ranking as the second top brand in this category. This stability in ranking highlights Yummi Karma's sustained popularity and market presence in California. The brand's sales figures reflect a steady performance, with a slight dip in November after reaching a peak in October. This suggests a resilient demand for their products, despite minor fluctuations in monthly sales.
However, Yummi Karma's absence from the top 30 brands in other states and categories indicates a potential area for growth and expansion. The lack of ranking in these markets could represent either a strategic focus on California or an opportunity to explore and penetrate new regions. This information could be crucial for stakeholders considering the brand's expansion strategies or assessing its competitive landscape. Understanding these dynamics can provide deeper insights into Yummi Karma's market positioning and potential avenues for future growth.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Yummi Karma has demonstrated a strong and consistent performance, maintaining its rank at 2nd place from September to November 2024. This stability in ranking is a testament to its robust sales figures, which peaked in October 2024. Yummi Karma's closest competitor, Care By Design, experienced a slight decline in sales, which may have contributed to Yummi Karma solidifying its 2nd position. Meanwhile, Papa & Barkley continues to dominate the category, holding the top rank consistently, although Yummi Karma's sales are narrowing the gap. Additionally, VET CBD remains steady at 4th place, indicating a competitive but stable market environment. This analysis suggests that Yummi Karma's strategic initiatives are effectively maintaining its competitive edge in California's Tincture & Sublingual market.
Notable Products
In November 2024, Yummi Karma's top-performing product was the Lights Out Marshmallow Natural Sleep Tincture (1000mg THC, 30ml), maintaining its rank as number one for four consecutive months with sales reaching 3284 units. Drift Away Bedtime Tincture (300mg THC, 30ml) held steady at the second spot, showing consistent performance throughout the months. Wicked Apple Broad Spectrum Tincture (1000mg THC, 30ml) also retained its third-place position, with a slight increase in sales compared to previous months. Notably, the CBD/THC 1:1 Watermelon Tincture (1000mg CBD, 1000mg THC, 30ml) moved up to fourth place in November, after not being ranked in October, indicating a resurgence in demand. The Stay Lifted Tincture (300mg THC, 30ml) entered the rankings for the first time in November, debuting at fifth place, showing promising potential in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
