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Oct-2024
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Overview
Market Insights Snapshot
Yummi Karma has shown a strong performance in the Tincture & Sublingual category within California. Over the months from July to October 2024, the brand has consistently maintained a top position, moving from rank 3 in July and August to rank 2 in September and October. This upward trend in rankings is complemented by a notable increase in sales figures, with a steady rise from $395,506 in July to $438,696 by October. This indicates a robust demand and possibly successful marketing strategies or product innovations that have resonated well with consumers in the state.
However, it is important to note that Yummi Karma's presence outside of California is not reflected in the top 30 rankings for the Tincture & Sublingual category in other states or provinces. This absence could suggest either a strategic focus on the California market or challenges in penetrating other regional markets. The lack of visibility in other states might be seen as a potential area for growth or an indication of stiff competition in those markets. Understanding the dynamics of these other markets could provide insights into opportunities for expansion or necessary adjustments in strategy.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Yummi Karma has shown a notable upward trajectory in recent months. Despite consistently being ranked third in July and August 2024, Yummi Karma climbed to the second position in September and maintained this rank in October. This rise in rank is attributed to a steady increase in sales, with Yummi Karma outperforming Care By Design, which dropped from second to third place during the same period. While Papa & Barkley remains the dominant leader in the market, Yummi Karma's growth suggests a strengthening brand presence and increasing consumer preference. Meanwhile, VET CBD has maintained a stable fourth position, indicating a solid, albeit less competitive, standing in comparison to Yummi Karma's dynamic performance.
Notable Products
In October 2024, the top-performing product from Yummi Karma was the Lights Out Marshmallow Natural Sleep Tincture (1000mg THC, 30ml), maintaining its first-place rank for the fourth consecutive month with a notable sales figure of 3680 units. Following closely was the Drift Away Bedtime Tincture (300mg THC, 30ml), which also retained its second-place position throughout the same period, although its sales slightly decreased to 1747 units. The Wicked Apple Broad Spectrum Tincture (1000mg THC, 30ml) held steady in third place, with consistent sales growth over the months. The Birthday Cake Tincture (1000mg THC, 30ml) remained in fourth place after moving up from fifth in July. A new entry in the rankings was the Strawberry Lemonade Tincture (1000mg THC, 30ml, 1oz), debuting at fifth place, indicating a strong market reception.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
