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Oct-2024
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Overview
Market Insights Snapshot
In the Canadian market, Zest Cannabis has shown a varied performance across different provinces and product categories. In Alberta, their presence in the Vapor Pens category has been on the rise, climbing from a rank of 73 in July 2024 to 65 in September 2024. However, they did not make it into the top 30 in October 2024, indicating a potential challenge in maintaining momentum. Conversely, in Ontario, Zest Cannabis has maintained a relatively stable position within the Vapor Pens category, with rankings fluctuating slightly between 40 and 47 over the months, suggesting a consistent demand in this region.
In Saskatchewan, Zest Cannabis has demonstrated strong performance in the Vapor Pens category, consistently ranking within the top 30 and even improving from 24 in August 2024 to 18 in October 2024. This upward trend indicates a growing popularity and acceptance of their products in this province. However, their absence from the top rankings in the Pre-Roll category after July 2024 suggests that there may be room for improvement or strategic refocus in this segment. Overall, Zest Cannabis appears to be gaining traction in certain markets while facing challenges in others, underscoring the need for targeted strategies to capitalize on their strengths and address areas of concern.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Zest Cannabis has experienced notable fluctuations in its ranking over the past few months. In July 2024, Zest Cannabis was ranked 43rd, but it saw a dip to 47th in August before climbing back to 40th in September, only to drop slightly to 43rd in October. This volatility in rank reflects a competitive market where brands like Parcel and Frootyhooty have shown more consistent upward trends, with Parcel improving from 47th in July to 42nd in October and Frootyhooty moving from 45th to 41st in the same period. Meanwhile, Glacial Gold and Vox have maintained relatively stable positions, albeit outside the top 40. The sales data suggests that while Zest Cannabis experienced a peak in September, its sales in October were lower than both Parcel and Frootyhooty, highlighting the need for strategic marketing efforts to regain and sustain higher rankings in this competitive category.
Notable Products
In October 2024, the top-performing product for Zest Cannabis was the Cherry Blast Shatter Liquid Diamond Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from the previous month with sales of 1687 units. The Pink Lemon Liquid Diamond Cartridge (1g) held the second position, slightly dropping from its top spot in September but still showing robust sales performance. The Blue Sour Berry Liquid Diamond Cartridge (1g) climbed to third place, up from fourth in September, indicating a positive trend in consumer preference. Meanwhile, the Banana RNTZ Liquid Diamond Cartridge (1g) dropped to the fourth position, experiencing a decline in sales. Lastly, the Tropical Fruit Basket Liquid Diamond Cartridge (1g) entered the rankings in fifth place, marking its debut in the top five for October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
