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Nov-2024
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Overview
Market Insights Snapshot
Zest Cannabis has shown varied performance across different provinces and product categories. In the Vapor Pens category, the brand has made notable strides in Saskatchewan, moving from the 24th position in August 2024 to 18th in October, before slipping to 27th in November. This fluctuation indicates a competitive market dynamic, yet the brand had a promising peak in October. Meanwhile, in Ontario, Zest Cannabis experienced a decline in the same category, dropping from 43rd in September to 58th by November, reflecting a significant challenge in maintaining its market position. The absence from the top 30 in Alberta suggests potential areas for growth or increased competition in that province.
In the Pre-Roll category, Zest Cannabis is present only in Saskatchewan, where it entered the rankings at 57th in September and slightly improved to 62nd by November. This indicates a modest but positive trend in this specific category, albeit still outside the top 50, highlighting a potential area for growth. The sales data suggest that while there is an upward trajectory in some areas, Zest Cannabis faces challenges in gaining a stronger foothold across other provinces and categories. Understanding these market dynamics could be crucial for strategic planning and targeting future growth opportunities.
Competitive Landscape
In the Ontario vapor pens category, Zest Cannabis experienced a notable fluctuation in its ranking over the past few months. Starting from a rank of 48 in August 2024, Zest Cannabis improved to 43 in September, but then saw a decline to 46 in October and further to 58 in November. This downward trend in rank coincides with a significant drop in sales from October to November. In contrast, AMBR and Stunnerz also experienced fluctuations but maintained a more stable presence, with AMBR consistently ranking in the 50s and Stunnerz showing a slight improvement from 52 in August to 57 in November. Meanwhile, Sheeesh! showed a gradual improvement, ending at rank 60 in November, while GREAZY made a notable entry into the top 20 in November. These dynamics suggest that while Zest Cannabis has faced challenges in maintaining its rank, competitors like AMBR and Stunnerz have managed to capture a steadier market position, potentially impacting Zest's market share and sales momentum.
Notable Products
In November 2024, the top-performing product for Zest Cannabis was the Pink Lemon Liquid Diamond Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from September. The Cherry Blast Shatter Liquid Diamond Cartridge (1g) followed closely, dropping to the second position after leading in October. Banana RNTZ Liquid Diamond Cartridge (1g) held steady in third place, showing consistent ranking over the past months. Notably, Melon Haze Infused Pre-Roll 5-Pack (2.5g) rose to fourth place, marking its debut in the rankings since September. Kush Berry Infused Pre-Roll 5-Pack (2.5g) entered the list in fifth place, with sales figures of 160 units, indicating a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
