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Aug-2024
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Overview
Market Insights Snapshot
Zest Cannabis has shown varying performance across different categories and regions. In Alberta, the brand's presence in the Pre-Roll category was non-existent in the top 30 rankings from June to August 2024, which could be seen as a setback. However, in the Vapor Pens category, Zest Cannabis experienced some fluctuations, moving from a rank of 50 in May to 54 in August. This indicates a slight decline but not a complete exit from the competitive landscape. The brand's sales in Alberta for Vapor Pens also reflected a downward trend, with a notable drop from $42,577 in May to $16,210 in August.
In Ontario and Saskatchewan, Zest Cannabis had mixed results. In Ontario, the brand saw a decline in its Vapor Pens ranking, falling from 24 in May to 41 in August, indicative of increasing competition or possibly a shift in consumer preferences. On the other hand, in Saskatchewan, Zest Cannabis maintained a more stable performance in the Vapor Pens category, despite a gradual decline from rank 9 in May to 22 in August. Notably, Zest Cannabis made a brief appearance in Saskatchewan's Pre-Roll category in June with a rank of 27 but did not sustain this position in the following months, suggesting challenges in maintaining market share in that segment.
Competitive Landscape
In the highly competitive Vapor Pens category in Ontario, Zest Cannabis has experienced notable fluctuations in its rank over the past few months, which has impacted its sales performance. Starting at rank 24 in May 2024, Zest Cannabis saw a decline to rank 31 in June, further dropping to rank 39 in July, and eventually falling out of the top 40 in August. This downward trend in rank correlates with a significant decrease in sales, from 258,676 CAD in May to 103,566 CAD in August. In contrast, competitors like Roilty Concentrates have shown more stability, maintaining a rank within the top 40 throughout the same period, and achieving higher sales figures, peaking at 144,005 CAD in July. Similarly, Stunnerz has demonstrated an upward trend, moving from rank 85 in May to rank 43 in August, with corresponding sales growth. The competitive landscape indicates that Zest Cannabis needs to reassess its market strategies to regain its position and boost sales in the Ontario Vapor Pens market.
Notable Products
In August 2024, the top-performing product from Zest Cannabis was Cherry Blast Shatter Liquid Diamond Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from July with sales of $1,863. Pink Lemon Liquid Diamond Cartridge (1g), also in the Vapor Pens category, held steady in second place for the second consecutive month. Pomegranate Kush Infused Pre-Roll 6-Pack (3g) entered the rankings at third place, showing notable sales momentum. Tangerine OG Live Resin Liquid Diamond Cartridge (1g) dropped from third to fourth place within the Vapor Pens category. Pomegranate Kush Liquid Diamond Cartridge (1g) reappeared in the rankings at fifth place, indicating a resurgence in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
