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Aug-2024
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Overview
Market Insights Snapshot
Zyre's performance in the Vapor Pens category in British Columbia has shown notable fluctuations over the past few months. In May 2024, Zyre was ranked 39th, which indicated that it was not in the top 30 brands. However, by June 2024, it improved its position to 32nd, suggesting a positive trend. Despite a slight drop to 35th in July, Zyre made a significant comeback in August, climbing to the 28th position. This upward movement in August is particularly noteworthy as it marks Zyre's entry into the top 30 brands in British Columbia for the first time within this period.
The sales data for Zyre in British Columbia corroborates its ranking movements, with a substantial increase in August 2024. While the brand's sales were $37,272 in May 2024, they saw a significant boost to $57,349 by August 2024. This improvement in sales aligns with Zyre's enhanced ranking and suggests growing consumer acceptance and market penetration. The fluctuations in ranking and sales highlight the competitive nature of the Vapor Pens category in British Columbia, but Zyre's ability to break into the top 30 brands by August demonstrates its resilience and potential for continued growth.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, Zyre has shown notable fluctuations in rank and sales over the past few months. Starting from a rank of 39 in May 2024, Zyre improved to 32 in June, dipped slightly to 35 in July, and then climbed to 28 in August. This upward trend in the latter months indicates a positive reception and growing market presence. In comparison, Lord Jones has consistently ranked higher, though it has experienced a decline from 24 in May to 26 in August. Similarly, Rizzlers has maintained a relatively stable position, fluctuating only slightly between 30 and 29. On the other hand, Hycycle and LoFi Cannabis have shown more volatility, with Hycycle peaking at 27 in July and LoFi Cannabis improving to 30 in August. Zyre's performance, particularly its sales surge in August, positions it as a rising contender in the market, suggesting potential for further growth and increased consumer interest.
Notable Products
In August 2024, the top-performing product for Zyre was Recline 1.0 - Blueberry Pie Cured Resin Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from previous months with a notable sales figure of 769 units. The second-place product was Spotlight 1.0 - Wild Strawberry Cured Resin Cartridge (1g), which also held its rank consistently, achieving 484 units sold. Launch 1.0 - Pineapple Punch Cured Resin Cartridge (1g) remained in third place, with a steady sales performance of 395 units. Spotlight - Wild Strawberry Cured Resin Cartridge (1g) continued to hold the fourth position, with sales slightly increasing to 132 units. Overall, the rankings for the top products have remained unchanged from May to August 2024, indicating stable consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
