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Dec-2024
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Overview
Market Insights Snapshot
Gron / Grön has shown a consistent performance in the Edible category across multiple states and provinces, with notable leadership in British Columbia and Missouri. In British Columbia, the brand has maintained a steady first-place ranking from September to December 2024, reflecting strong consumer preference and market penetration. Similarly, in Missouri, Gron / Grön climbed to the top position in October 2024, maintaining this lead through December, indicating a successful strategy in capturing market share. In contrast, the brand's performance in Nevada fluctuated, with a dip to seventh place in October before recovering to the fifth spot by December, suggesting potential market challenges or competitive pressures that were effectively addressed towards the end of the year.
In the Ontario market, Gron / Grön started strong, holding the top position in September and October 2024, but slipped to second place in November and December. This shift could imply increased competition or changing consumer preferences. Meanwhile, in Ohio, the brand experienced a slight decline in its rankings, moving from seventh in October to ninth in December, which might indicate a need for strategic adjustments to regain its foothold. Despite these mixed results, the brand's sales in Arizona showed a positive trajectory, with a significant increase from September to December, reflecting robust growth and potential for further market expansion in this region.
Competitive Landscape
In the Oregon edibles market, Grön has consistently maintained its position as the second-ranked brand from September to December 2024, reflecting a stable and strong presence in the competitive landscape. Despite this consistency, Wyld continues to dominate the top spot, with sales figures significantly higher than Grön's, indicating a robust consumer preference for their products. Meanwhile, Drops and Mule Extracts have remained in the third and fourth positions, respectively, with Drops showing a slight upward trend in sales towards December. Grön's steady rank and increasing sales figures suggest a loyal customer base and effective market strategies, but the brand faces ongoing challenges in closing the gap with Wyld, which continues to lead the market by a considerable margin.
Notable Products
In December 2024, the top-performing product for Gron / Grön was Pearls - CBG/THC 3:1 Blue Razzleberry Gummies 5-Pack, maintaining its first-place rank with sales reaching 190,843. The CBD/CBN/THC 1:1:1 Blackberry Lemonade Pearls Gummies 5-Pack held steady in second place, showing consistent popularity across the months. Pearls - CBN/THC 4:1 Strawberry Melon Gummies 5-Pack secured the third spot, continuing its stable ranking since September. The CBD/THC 4:1 Pomegranate Pearls Gummies 5-Pack remained fourth, seeing a noticeable increase in sales from previous months. Lastly, Pearls - CBG/CBD/THC 1:1:1 Red Razzleberry Gummies 5-Pack also retained its fifth position, indicating a steady demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
