Nov-2024
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Overview
Market Insights Snapshot
Good Supply has demonstrated notable performance fluctuations across various categories and provinces. In Alberta, the brand has maintained a strong presence in the Flower category, achieving the top rank in both September and October 2024, before slightly dropping to the second position in November. This consistent top-tier performance is complemented by an increase in sales, indicating a robust demand for their Flower products. Conversely, their Vapor Pens category experienced a decline, falling from a steady fifth place to tenth by November, reflecting a significant shift in consumer preferences or competitive pressures. Meanwhile, in British Columbia, Good Supply's rankings in the Flower category remained stable at seventh place from October to November, while their Pre-Roll products saw a gradual decline, dropping from fifth in August to ninth by November, which could suggest increasing competition or changing market dynamics.
In Ontario, Good Supply's performance in the Flower category showed a positive trajectory, climbing from thirteenth place in August to sixth by November, demonstrating a successful market penetration strategy or an uptick in consumer preference for their Flower products. However, their Concentrates category did not maintain a top 30 rank beyond August, which could indicate a need to reassess their strategy in this segment. The Pre-Roll category in Ontario remained stable at ninth place from October to November, suggesting a consistent consumer base. Notably, in Saskatchewan, Good Supply's Vapor Pens category improved its ranking from fifth to third by November, highlighting a successful market engagement or an increase in product popularity. This upward movement in Saskatchewan contrasts with the decline seen in other provinces, underscoring regional variations in consumer behavior and market conditions.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Good Supply has demonstrated a notable upward trajectory in rankings over the past few months. Starting from a rank of 13 in August 2024, Good Supply has climbed steadily to position 6 by November 2024. This improvement in rank is indicative of a positive trend in sales, as Good Supply's sales figures increased from August to October before experiencing a slight dip in November. In comparison, Redecan and Pure Sunfarms have maintained relatively stable positions within the top 5, with Pure Sunfarms consistently outperforming Good Supply in terms of sales. Meanwhile, Pure Laine and SUPER TOAST have shown more fluctuation in their rankings, with SUPER TOAST making a significant leap from rank 11 in August to rank 7 in November. Good Supply's consistent rise in rank amidst these competitors suggests a growing consumer preference and effective market strategies, positioning it as a formidable player in the Ontario Flower market.
Notable Products
In November 2024, Jean Guy Pre-Roll (1g) maintained its position as the top-performing product for Good Supply, with sales reaching 30,384 units. Grower's Choice Indica Pre-Roll (1g) and Grower's Choice Sativa Pre-Roll (1g) continued to hold steady in the second and third positions, respectively, mirroring their rankings from the previous month. Grand Daddy Purps (3.5g) showed an upward trend, climbing from fifth place in October to fourth in November. Purple Monkey Distillate Cartridge (1g) re-entered the rankings in fifth place, highlighting a resurgence in interest. Overall, the rankings for November indicate consistency among the top pre-rolls, with notable upward movement for flower and vapor pen categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.