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Dec-2024
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Overview
Market Insights Snapshot
In Alberta, Good Supply has demonstrated a strong presence in the Flower category, maintaining a top position but experiencing a slight decline from first to third place by December 2024. This suggests a competitive market where maintaining leadership requires continuous innovation and adaptation. The Pre-Roll category shows a stable yet modest performance, holding steady at ninth and tenth positions. Interestingly, the Vapor Pens category saw a notable drop from fifth to eleventh place in November, before recovering to sixth in December, indicating volatility and potential growth opportunities if market conditions are favorable.
Moving to British Columbia, Good Supply's Flower category has shown consistent performance, holding steady at seventh place from October to December. However, the Pre-Roll category saw a downward trend, slipping from sixth in September to ninth by December, which could indicate increased competition or shifting consumer preferences. In Ontario, the Flower category improved significantly, rising from ninth to fifth place, reflecting robust growth and consumer demand. Meanwhile, Vapor Pens in Saskatchewan have maintained a strong position, consistently ranking in the top five, highlighting a solid market presence and potential for sustained success.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Good Supply has shown a notable upward trajectory in its market position. From September to December 2024, Good Supply improved its rank from 9th to 5th, indicating a significant gain in market share and consumer preference. This positive trend contrasts with Redecan, which experienced a decline from 4th to 6th place over the same period, suggesting a potential shift in consumer loyalty or product appeal. Meanwhile, Pure Sunfarms maintained a steady 4th position, consistently outperforming Good Supply in sales, yet not advancing in rank. Back Forty / Back 40 Cannabis held a strong 3rd position throughout, indicating robust brand strength. Interestingly, The Loud Plug made a remarkable leap from 13th to 7th, which could pose a future challenge for Good Supply if this momentum continues. Overall, Good Supply's ascent in rank reflects its growing influence and competitive edge in the Ontario Flower market.
Notable Products
In December 2024, Jean Guy Pre-Roll (1g) remained the top-performing product for Good Supply, maintaining its number one rank consistently since September, with sales reaching 25,079 units. Grower's Choice Indica Pre-Roll (1g) and Grower's Choice Sativa Pre-Roll (1g) held steady at the second and third positions, respectively, showing a consistent ranking throughout the last four months. Purple Monkey Distillate Cartridge (1g) improved its rank from fifth to fourth, indicating a positive reception in the vapor pens category. Sweet Berry Kush (3.5g) re-entered the top five in December, ranking fifth after not being in the top five in November. This shift suggests a renewed interest in the flower category towards the end of the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
