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Apr-2024
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Good Supply has shown notable performance across several categories and provinces, with a particular emphasis on its presence in Alberta, British Columbia, Ontario, and Saskatchewan. In Alberta, Good Supply's Vapor Pens category stands out, maintaining a top 4 ranking from January to April 2024, with a slight dip in sales in April to 1,136,899 compared to its peak in March. This consistent performance in a competitive category underscores the brand's strong market presence. Conversely, in Saskatchewan, while Good Supply holds a strong position in the Vapor Pens category, maintaining a second-place ranking throughout the observed months, its Flower category saw a disappearance from the rankings after January 2024, indicating a potential area for growth or concern.
Looking at Good Supply's performance in Ontario, the brand has demonstrated significant traction, especially in the Flower and Pre-Roll categories, where it consistently ranked within the top 6 and top 4 respectively from January to April 2024. However, the Vapor Pens category shows a challenging trend with a ranking slip from 8th in January to 10th by April, suggesting a potential need for strategic realignment in this segment. In British Columbia, Good Supply's rankings exhibit resilience, particularly in the Pre-Roll category, where it maintained a steady 5th place from January to April. This stability across multiple categories highlights Good Supply's ability to maintain consumer interest and market share, despite the dynamic nature of the cannabis market. These insights into Good Supply's performance reveal a brand with strongholds in key categories and provinces, alongside areas where strategic adjustments could foster growth or reclaim market positioning.
Competitive Landscape
In the competitive landscape of the cannabis flower category in Ontario, Good Supply has experienced a slight decline in its ranking over the first four months of 2024, moving from 4th to 6th place. This shift indicates a challenging environment, especially as competitors like Pure Sunfarms and Pure Laine have shown stronger performance or significant improvement in the same period. Pure Sunfarms consistently held a higher rank than Good Supply, maintaining its position in the top 4, which suggests it has a solid grip on the market. On the other hand, Pure Laine made a remarkable leap from 12th to 5th place, overtaking Good Supply by March and indicating a rapid gain in market share. Other notable competitors, such as The Loud Plug and Back Forty / Back 40 Cannabis, also showed upward trends, further intensifying the competitive pressure. This dynamic suggests that while Good Supply remains a significant player in the Ontario cannabis flower market, it faces increasing competition from both established brands and emerging players, highlighting the importance of strategic adjustments to maintain or improve its market position.
Notable Products
In April 2024, Good Supply's Jean Guy Pre-Roll (1g) maintained its position as the top-selling product with 41,861 units sold, showcasing consistent consumer preference as it held the number one rank since January. The second highest seller, Grower's Choice Indica Pre-Roll (1g), also kept its rank steady at second place, a position it has not wavered from since the start of the year. Grower's Choice Sativa Pre-Roll (1g) moved up to third place in April, improving its position from the fourth rank in the previous two months, indicating a growing interest in Sativa options among consumers. Purple Monkey Distillate Cartridge (1g) in the Vapor Pens category dropped to fourth place despite being the third best-selling product in March, suggesting a slight shift in consumer preferences within Good Supply's product range. Lastly, Jean Guy (3.5g) remained in the fifth position, consistent with its ranking in the previous month, rounding out the top five products for Good Supply in April 2024.
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