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Jan-2025
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Overview
Market Insights Snapshot
Good Supply has demonstrated varied performance across different Canadian provinces and cannabis categories. In Alberta, the brand has maintained a strong presence in the Flower category, with a slight dip from the top position in October 2024 to third place by January 2025. This indicates a competitive market but consistent demand. However, their performance in the Pre-Roll category shows a decline, moving from ninth to twelfth place over the same period, suggesting increased competition or changing consumer preferences. Interestingly, Good Supply's Vapor Pens category in Alberta saw a fluctuating performance, with a notable recovery from eleventh back to seventh place by January 2025, reflecting a potential resurgence in consumer interest or strategic adjustments by the brand.
In Ontario, Good Supply's Flower category has shown impressive stability, consistently holding the fifth position from November 2024 to January 2025. This steady ranking indicates a robust consumer base and effective market strategies. The Pre-Roll category, however, reveals a downward trend, slipping from ninth to fourteenth place, which might point to increased competition or shifts in consumer demand. Notably, Good Supply's entry into the Concentrates category in Ontario in November 2024, where they reached the tenth position, suggests a promising expansion into new product lines. In Saskatchewan, the brand's performance in the Flower category saw a significant improvement, rising to fifth place by January 2025, indicating growing brand recognition and consumer acceptance in this market.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Good Supply has demonstrated a notable upward trajectory in its market positioning. From October 2024 to January 2025, Good Supply improved its rank from 8th to 5th, maintaining this position consistently from November onwards. This rise in rank is indicative of a strong performance, especially when compared to competitors like Redecan, which experienced a decline from 5th to 7th place over the same period. Meanwhile, Spinach and Pure Sunfarms have maintained higher ranks, with Spinach fluctuating between 1st and 3rd, and Pure Sunfarms holding steady at 4th. Despite these competitors, Good Supply's sales figures have shown a positive trend, particularly with a notable increase in December 2024, suggesting effective strategies in capturing consumer interest and market share. This competitive analysis highlights Good Supply's resilience and potential for further growth in the Ontario Flower market.
Notable Products
In January 2025, Good Supply's top-performing product was Jean Guy Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place rank for four consecutive months despite a gradual decrease in sales, with January sales at 22,404. Purple Monkey Distillate Cartridge (1g) in the Vapor Pens category rose to second place from fourth in December 2024, showing a notable increase in sales. Pineapple Express Distillate Cartridge (1g) debuted in third place, while Tropical Chewy Bear Distillate Cartridge (1g) followed closely in fourth. Jean Guy (3.5g) in the Flower category entered the rankings in fifth place. This shift indicates a rising interest in vapor pens, as evidenced by the improved rankings and sales of Purple Monkey and Pineapple Express cartridges.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
