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Jan-2025
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Overview
Market Insights Snapshot
Select has maintained a strong presence in the Vapor Pens category across multiple states, consistently holding top positions in several markets. In Arizona, Select has dominated the Vapor Pens category, maintaining the number one rank from October 2024 through January 2025. Similarly, in Illinois, Select has consistently held the second position, showcasing its strong market presence. Notably, in Massachusetts, Select improved its position from third to second in January 2025, indicating a positive trend. However, in Nevada, the brand's rank slipped from third to fourth, suggesting some competition or market dynamics at play. Meanwhile, in New York, Select only appeared in the rankings in November 2024, at 24th position, highlighting a potential area for growth or increased competition in that market.
In the Edible category, Select's performance in Maryland shows some volatility, initially ranking eighth in October 2024 but dropping out of the top 30 by December 2024. This indicates challenges within this category, possibly due to increased competition or shifting consumer preferences. Conversely, Select's stronghold in the Vapor Pens category in Maryland is evident, holding the top rank consistently from October 2024 to January 2025. In Missouri, Select's position in the Vapor Pens category fluctuated slightly, ranking between 18th and 20th, suggesting a stable yet competitive environment. Meanwhile, in Ohio, Select showed resilience by improving its rank from fourth to third in December 2024, although it slipped back to fourth in January 2025, indicating a dynamic market landscape. Despite some challenges, Select's consistent presence in top rankings across various states reflects its strong brand recognition and market strategy.
Competitive Landscape
In the highly competitive Illinois vapor pen market, Select consistently maintained its position as the second-ranked brand from October 2024 through January 2025. Despite facing strong competition from brands like &Shine, which held the top rank throughout this period, Select's sales showed a steady increase from October to December before experiencing a dip in January. This suggests a potential seasonal fluctuation or market shift. Meanwhile, Ozone demonstrated notable upward momentum, climbing from fifth to third place, indicating a growing consumer preference that could challenge Select's position if the trend continues. Joos, on the other hand, experienced a slight decline in rank, moving from third to fourth, which may reflect its struggle to compete with the rising popularity of Ozone. These dynamics highlight the importance for Select to innovate and strengthen its market presence to maintain its competitive edge in the Illinois vapor pen category.
Notable Products
In January 2025, the top-performing product for Select was the Fruit Stiq Blackberry Blast Distillate Disposable from the Vapor Pens category, securing the number one rank with sales of 11,180 units. This product advanced from its consistent second-place position in the previous months. The Fruit Stiq Sweet Strawberry Distillate Disposable, also from the Vapor Pens category, dropped to the second rank after holding the top spot for three consecutive months. Notably, the Essentials Northern Lights Distillate Cartridge made a strong entry into the rankings, achieving third place. This indicates a shift in consumer preference towards new offerings in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
