Select

Data Snapshot: Jan 08, 2025
Select Cannabis Brand Logo
$10M+

Dec-2024

Sales

Neutral

Trend

6-Month

1082

Product Count

SKUs

Select

Overview

Select is a premier cannabis lifestyle brand, a subsidiary of Curaleaf, offering a range of products including flowers, vapes, CBD&THC oils, and edibles, distributed across 15 U.S. states. They are particularly known for their innovative X Bites, edibles infused with their award-winning oil. All Select products contain a maximum of 0.3% THC, stressing its commitment to safety and potency for ideal recreation or therapeutic use.
Product Trends

Select Categories

Select Sales

Market Insights Snapshot

Select Historical Sales by Category

In the Vapor Pens category, Select has demonstrated consistent dominance in several states. In Arizona, Select maintained a solid first-place ranking from September to December 2024, although there was a noticeable decline in sales over the months. Similarly, in Maryland, Select held the top position throughout the same period, with sales showing an upward trend in December. Meanwhile, in Illinois, Select consistently ranked second, with sales peaking in December. However, Select's performance in Missouri saw a more volatile trend, with rankings fluctuating between 15th and 19th place. The brand also experienced challenges in Nevada, where its ranking slipped from 2nd in September to 4th by December, indicating a competitive market environment.

In the Edible category, Select's presence in Maryland is noteworthy, where it entered the rankings in October 2024 at the 8th position. This emergence highlights Select's strategic expansion into new product categories. In contrast, Select's performance in New York for Vapor Pens was inconsistent, with the brand not making it into the top 30 in October and December, suggesting potential challenges in market penetration or competition. Meanwhile, in Ohio, Select improved its position from 4th in November to 3rd in December, indicating positive momentum. In Oregon, Select's ranking fluctuated slightly but remained outside the top 10, suggesting room for growth in this market.

Dec-2024 Rank
Vapor Pens
Edible
1
2
3
1
19
4
3
11
Select

Competitive Landscape

In the competitive landscape of vapor pens in Illinois, Select has consistently maintained its position as the second-ranked brand from September to December 2024. Despite the stable ranking, Select faces increasing competition from brands like Ozone, which has shown a notable upward trajectory, climbing from sixth to third place over the same period. This rise in rank for Ozone indicates a significant improvement in market presence and could pose a threat to Select's position if the trend continues. Meanwhile, &Shine remains the top brand, consistently holding the first rank, albeit with a slight decline in sales, which might suggest a potential opportunity for Select to close the gap. Additionally, Joos has experienced fluctuations, moving between third and fourth place, which may also impact Select's competitive strategy. Overall, while Select's sales have shown a positive growth trend, the dynamic shifts among competitors highlight the need for strategic initiatives to bolster its market position.

Select market ranking for IL Vapor Pens

Select

Notable Products

In December 2024, Select's top-performing product was the Fruit Stiq - Sweet Strawberry Distillate Disposable (1g) in the Vapor Pens category, maintaining its first-place ranking from November, with sales reaching 14,739. The Fruit Stiq - Blackberry Blast Distillate Disposable (1g) held steady in second place, although its sales slightly decreased compared to November. The Essentials Briq - Green Crush BDT Distillate Disposable (2g) emerged in third place, marking its entrance into the rankings this month. The Essentials - Tropical Key Lime Tide Distillate Disposable (1g) improved its position from fifth to fourth place, showing consistent growth over the months. Lastly, the Essentials - Northern Lights Distillate Cartridge (1g) debuted in the rankings at fifth place, rounding out the top five for December.

Product Rank
Category
Sep-2024
Oct-2024
Nov-2024
Dec-2024
Fruit Stiq - Sweet Strawberry Distillate Disposable (1g)
Vapor Pens
3
1
1
1
Fruit Stiq - Blackberry Blast Distillate Disposable (1g)
Vapor Pens
2
3
2
2
Essentials Briq - Green Crush BDT Distillate Disposable (2g)
Vapor Pens
>5
>5
>5
3
Essentials - Tropical Key Lime Tide Distillate Disposable (1g)
Vapor Pens
>5
5
5
4
Essentials - Northern Lights Distillate Cartridge (1g)
Vapor Pens
>5
>5
>5
5
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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