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Oct-2024
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Overview
Market Insights Snapshot
The performance of Select in the Vapor Pens category shows a strong presence in several states, maintaining the top position in Arizona and Maryland consistently over the past four months. In Illinois, Select has retained the second spot, indicating steady demand. However, in Missouri, Select's ranking fluctuated, starting outside the top 30 before climbing to 15th and then dropping to 19th in October, suggesting a volatile market presence. Meanwhile, Ohio saw Select drop from the top spot to third but with increasing sales, indicating a competitive landscape. Notably, Select's performance in Oregon saw a decline from seventh to eleventh place, which could be a point of concern.
In the Edible category, Select's presence in Maryland shows an interesting pattern. The brand was not in the top 30 in July and September, but it secured the 11th spot in August and improved to 8th in October, reflecting a positive upward trend. This indicates a growing acceptance and market penetration of Select's edibles in Maryland. On the other hand, Select's absence from the top 30 in the Vapor Pens category in New York in July and October suggests challenges in establishing a strong foothold in this market. Despite these challenges, the brand's overall performance across states like Nevada and Massachusetts remains robust, as evidenced by their consistent rankings in the top three positions.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Select has consistently maintained its position as the second-ranked brand from July to October 2024. Despite facing stiff competition, Select's stable ranking indicates a strong market presence and consumer loyalty. The leading brand, &Shine, has held the top spot throughout this period, showcasing a robust sales performance that surpasses Select's figures. Meanwhile, Joos and Ozone have shown some movement, with Joos dropping to fourth place in September before recovering, and Ozone climbing to fourth place by October. These shifts highlight the dynamic nature of the market, yet Select's ability to retain its rank suggests a solidified brand reputation and a steady consumer base. As the market evolves, Select's challenge will be to close the gap with &Shine while fending off the rising momentum of competitors like Ozone.
Notable Products
In October 2024, the top-performing product from Select was Elite Stiq - Sweet Strawberry Distillate Disposable (1g) in the Vapor Pens category, which climbed to the number one rank from third place in September, achieving sales of $10,910. Snooze Bites - THC/CBN 1:1 Indica Blackberry Gummies 20-Pack (100mg THC, 100mg CBN) in the Edible category maintained a strong performance, though dropping to the second rank from its consistent first place in the previous months. Fruit Stiq - Blackberry Blast Distillate Disposable (1g) saw a slight decline, moving from second to third rank in the Vapor Pens category. Essentials Briq - Pineapple Express BDT Distillate Disposable (2g) debuted in the rankings at fourth place in October. Fruit Stiq - Tropical Key Lime Tide Distillate Disposable (1g) also entered the rankings at fifth place, indicating a growing popularity within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
