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Dec-2024
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Overview
Market Insights Snapshot
Camino's performance in the Edible category has shown varied trends across different states. In California, Camino has maintained a consistent ranking at the number two spot from September to December 2024, with a steady increase in sales, culminating in over $7.2 million by December. This indicates a strong foothold in the California market. Meanwhile, in Massachusetts, Camino has dominated the Edible category, consistently holding the top position throughout the same period, with sales showing a healthy upward trend. In contrast, Ohio presents a different story, where Camino's ranking has declined from 2nd in September to 7th by December, accompanied by a noticeable drop in sales, suggesting a loss of market share or increased competition.
In Illinois, Camino's performance has been relatively stable, with a slight fluctuation in rankings, moving from 7th to 6th place by November and maintaining this position through December. This indicates a modest yet positive trajectory in the Illinois market. The situation in Michigan reveals a consistent 4th place ranking from October to December, reflecting a stable presence in the state's Edible category. However, Nevada shows a different pattern, as Camino was absent from the top 30 in September and November but managed to secure a 5th place ranking in October and 6th in December, suggesting potential volatility or strategic market entry efforts. These insights highlight Camino's varied performance across states, with some markets showing strong dominance and others indicating challenges or opportunities for growth.
Competitive Landscape
In the competitive landscape of the California edible market, Camino has consistently maintained its position as the second-ranked brand from September to December 2024. This stability in rank highlights Camino's strong market presence and consumer loyalty. Despite its consistent ranking, Camino faces stiff competition from Wyld, which has held the top position throughout the same period, indicating a significant lead in market dominance. Meanwhile, Kanha / Sunderstorm and Lost Farm have also maintained steady positions at third and fourth, respectively, suggesting a competitive but stable market environment. While Camino's sales have shown a positive upward trend, the brand still needs to strategize effectively to close the gap with Wyld and further solidify its market position.
Notable Products
In December 2024, the top-performing product from Camino was the THC/CBN 5:1 Midnight Blueberry Sleep Gummies 20-Pack, maintaining its first-place ranking from previous months with impressive sales of 126,079 units. The Watermelon Lemonade Bliss Gummies 20-Pack remained consistently in second place, showing a steady increase in sales. Sativa Excite Wild Cherry Gummies 20-Pack held the third position, continuing its stable performance throughout the period. Wild Berry Chill Gummies 20-Pack also retained its fourth-place rank, demonstrating solid sales growth. Notably, the THC/CBN 10:3 Sours Blackberry Dream Sleep Gummies 10-Pack maintained its fifth-place position since its entry into the rankings in October 2024, indicating a strong market presence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
