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Nov-2024
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Overview
Market Insights Snapshot
Camino has demonstrated a solid performance in the Edible category across various states, maintaining strong positions in several key markets. In California, Camino consistently held the number two spot from August to November 2024, with sales showing a positive uptick in November, reaching over 7 million. Similarly, in Massachusetts, Camino has dominated the Edible category, consistently ranking first across the same period. This indicates a strong market presence and consumer preference in these regions. However, in Ohio, despite starting strong with a second-place rank in August and September, the brand experienced a decline, dropping to fifth place by November, indicating potential challenges or increased competition.
In Illinois, Camino improved its standing from eighth to sixth place by November, suggesting a strengthening foothold in the state. Meanwhile, in Michigan, the brand saw a slight dip in rankings, moving from third in August to fourth in November, though this movement was not as pronounced. Notably, Camino's presence in Missouri was short-lived within the top 30, as they only appeared in the rankings in August, suggesting either a strategic withdrawal or a competitive landscape that proved challenging. In contrast, in Nevada, Camino made a significant entry into the fifth spot in October, indicating a potential new area of growth for the brand.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Camino consistently holds the second rank from August to November 2024, demonstrating a stable position in the industry. Despite fluctuations in sales figures, Camino maintains its rank, suggesting strong brand loyalty and market presence. The leading competitor, Wyld, consistently ranks first, indicating a significant lead in market dominance. Meanwhile, Kanha / Sunderstorm and Lost Farm hold the third and fourth positions, respectively, without any changes in rank, highlighting a stable competitive environment. Camino's consistent second-place ranking amidst these competitors suggests a robust brand strategy that effectively retains its market share, even as it faces strong competition from leading brands like Wyld.
Notable Products
In November 2024, Camino's top-performing product remained the THC/CBN 5:1 Midnight Blueberry Sleep Gummies 20-Pack, consistently holding the number one rank since August, with notable sales of 119,926 units. The Watermelon Lemonade Bliss Gummies 20-Pack followed closely in second place, maintaining its position from previous months. Sativa Excite Wild Cherry Gummies 20-Pack continued to rank third, showing stability in its performance over the months. Wild Berry Chill Gummies 20-Pack held the fourth position consistently, demonstrating steady demand. The THC/CBN 10:3 Sours Blackberry Dream Sleep Gummies 10-Pack, ranked fifth in both October and November, showing an upward trend with increased sales figures in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
