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Jan-2025
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Overview
Market Insights Snapshot
Camino's performance in the Edible category has shown remarkable consistency and some notable fluctuations across different states. In California, Camino maintained a solid second-place ranking from October 2024 to January 2025, indicating a strong and stable presence in this significant market. Meanwhile, in Massachusetts, Camino has consistently held the top spot, demonstrating its dominance in the state. However, the brand's performance in Illinois saw some movement, fluctuating between sixth and eighth place, which suggests some competitive pressure in that market. Interestingly, in Missouri, Camino only appeared in the rankings in December 2024 at the 20th position, indicating a late but significant entry into the top 30.
In New York, Camino consistently held the second position, reflecting a strong foothold in the state. The brand's performance in Michigan remained steady at fourth place throughout the observed months, which suggests a stable market presence. In Nevada, Camino's rankings were less consistent, missing from the top 30 in November 2024 but securing sixth place in December 2024 and January 2025, indicating some volatility in its market performance there. In contrast, Ohio saw a gradual decline from fourth to eighth place, which could point to increasing competition or shifting consumer preferences. These insights reflect Camino's varied performance across different states, showcasing both its strengths and areas where it faces challenges.
Competitive Landscape
In the competitive landscape of the California edibles market, Camino consistently holds the second rank from October 2024 to January 2025, maintaining a strong position amidst fierce competition. Despite not surpassing Wyld, which dominates the top rank, Camino's sales figures show a healthy upward trend, peaking in December 2024 before a slight dip in January 2025. This indicates a robust consumer demand and effective market strategies. Meanwhile, Kanha / Sunderstorm and Lost Farm consistently rank third and fourth, respectively, with sales figures significantly lower than Camino's, underscoring Camino's strong market presence. The consistent ranking and sales growth suggest that Camino is effectively capitalizing on its brand strengths, positioning it well for future growth in the California edibles market.
Notable Products
In January 2025, Camino's top-performing product was the THC/CBN 5:1 Midnight Blueberry Sleep Gummies 20-Pack (100mg THC, 20mg CBN), maintaining its first-place ranking for four consecutive months with sales of 108,547 units. Bliss - Watermelon Lemonade Gummies 20-Pack (100mg) held steady at the second position, mirroring its consistent performance from previous months. The Wild Berry Chill Gummies 20-Pack (100mg) rose to third place, improving its rank from the fourth position in the past three months. Sativa Excite Wild Cherry Gummies 20-Pack (100mg) experienced a slight decline, moving from third to fourth place. The THC/CBN 10:3 Sours Blackberry Dream Sleep Gummies 10-Pack (100mg THC, 30mg CBN) remained in fifth place, showing stable sales figures over the analyzed period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
