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Oct-2024
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Overview
Market Insights Snapshot
Camino has demonstrated a strong performance in the Edible category across several states, maintaining a consistent presence at the top of the rankings. In California, Camino has held steady at the number two position from July through October 2024, indicating a robust and stable market presence. Similarly, in Massachusetts, Camino has consistently secured the top spot, underscoring its dominance in this market. However, the brand's position in Michigan has seen some fluctuation, dropping from third to fifth place by October 2024, which could suggest emerging competition or changing consumer preferences. In Illinois, Camino has maintained its ranking within the top ten, though it experienced a slight dip back to eighth place in October after moving up to seventh in September.
Despite Camino's successes, there are areas where the brand did not feature prominently. Notably, in Missouri, Camino was ranked 19th and 17th in July and August, respectively, but did not appear in the top 30 for September and October, indicating a potential struggle to maintain its market position. Conversely, in Nevada, Camino marked an entry into the rankings at fifth place in October, suggesting a positive development in that market. In Ohio, the brand saw a decline from first place in July to fifth place by October, which might reflect increased competition or shifting consumer demands. These movements highlight the varying dynamics Camino faces across different regions and the importance of adapting strategies to maintain and grow its market share.
Competitive Landscape
In the competitive landscape of the California edible market, Camino consistently holds the second rank from July to October 2024, demonstrating a stable position in the market. Despite being a strong contender, Camino faces fierce competition from Wyld, which dominates the top spot with a significant lead in sales. The gap in sales between Camino and Wyld remains substantial, indicating Wyld's strong brand presence and consumer preference. Meanwhile, Kanha / Sunderstorm and Lost Farm consistently rank third and fourth, respectively, with sales figures considerably lower than Camino's, suggesting Camino's solid hold on the second position. This stability in rank and sales for Camino highlights its resilience and potential for growth in the highly competitive California edible market.
Notable Products
In October 2024, Camino's top-performing product was the THC/CBN 5:1 Midnight Blueberry Sleep Gummies 20-Pack, maintaining its first-place ranking for the fourth consecutive month with sales of $117,687. The Watermelon Lemonade Bliss Gummies 20-Pack held steady at the second rank, showing consistent performance over the months. The Sativa Excite Wild Cherry Gummies 20-Pack also maintained its third position, indicating a stable demand. The Wild Berry Chill Gummies 20-Pack remained fourth, reflecting a consistent preference among consumers. Notably, the THC/CBN 10:3 Sours Blackberry Dream Sleep Gummies 10-Pack reappeared in the rankings at fifth place, having been unranked in previous months, suggesting a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
