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Oct-2024
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Overview
Market Insights Snapshot
Wana has demonstrated notable performance in the Colorado market, consistently maintaining the second position in the Edible category from July to October 2024. This stability in ranking is reflected in their sales figures, which have remained robust throughout this period. In contrast, Arizona shows a more fluctuating trend, with Wana moving from fourth to sixth place, indicating a more competitive environment or shifts in consumer preferences. Meanwhile, in Illinois, Wana's slight drop from second to third place could suggest emerging competitors or changes in market dynamics.
In Michigan, Wana's performance has been relatively stable, with a notable improvement in October 2024, climbing back to fourth place after a dip in September. This recovery could hint at successful marketing strategies or product innovations. However, the absence of Wana in the top 30 rankings in Alberta and Ontario during September and October may indicate challenges in these Canadian markets, possibly due to increased competition or regulatory changes. Additionally, Wana's entry into the top 30 in New York in October, albeit at 11th place, marks a positive development, suggesting initial traction in this emerging market.
Competitive Landscape
In the competitive landscape of the Colorado edible cannabis market, Wana consistently holds the second rank from July to October 2024, demonstrating a stable position in the market. Despite this consistency, Wyld maintains a lead over Wana, holding the top rank throughout the same period. Wyld's sales figures show a significant upward trend, particularly in October 2024, which could indicate a growing preference among consumers, potentially impacting Wana's market share. Meanwhile, Ript and Tastebudz remain in the third and fourth positions, respectively, with Tastebudz experiencing a dip in September before recovering in October. This competitive environment suggests that while Wana remains a strong contender, it faces challenges from Wyld's increasing dominance in sales, urging Wana to strategize effectively to maintain or improve its market position.
Notable Products
In October 2024, Wana's top-performing product was the CBD/THC/CBG/CBN 4:2:1:1 Optimals Stay Asleep Dreamberry Gummies 10-Pack, maintaining its first-place position from previous months with sales reaching $63,324. The CBD/CBN/CBG/THC 5:1:1:1 Optimals Fast Asleep Dream Berry Gummies 10-Pack also retained its steady second place. Quick - Sweet Peach Bellini Gummies held firm in third place, despite a slight decline in sales. Newly ranked in September, the Sour Mango Gummies and Blueberry Classic Gummies secured the fourth and fifth positions respectively, showing consistent performance into October. Notably, the Blueberry Classic Gummies saw a significant sales increase, moving up from fifth place in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
