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Nov-2024
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Overview
Market Insights Snapshot
Wana has demonstrated a strong presence in the Edible category across several states and provinces, with notable performances in Colorado, Illinois, and Massachusetts, consistently maintaining the number two rank from August to November 2024. This consistency indicates a stable demand for Wana's products in these regions. In Arizona and Michigan, the brand has experienced some fluctuations, with a slight drop in rankings over the months, which could suggest increased competition or shifts in consumer preferences. Interestingly, in Missouri, Wana moved up to the fifth position by November, reflecting a positive trend in sales performance and possibly an expanding market share.
In New York, Wana only appeared in the rankings starting in October, debuting at the eleventh position and improving to tenth by November, which could indicate a growing footprint in the state. Conversely, in Ohio, the brand has seen a decline from eighth to eleventh place, suggesting challenges in maintaining its competitive edge. In Canadian provinces like British Columbia and Ontario, Wana was only ranked in August, and its absence from the top 30 in subsequent months might imply a need for strategic adjustments to regain prominence. Overall, while Wana has shown strength in several key markets, there are areas where the brand could focus on improving its positioning and expanding its reach.
Competitive Landscape
In the competitive landscape of the Colorado edible market, Wana consistently holds the second rank from August to November 2024, indicating a stable position in the market. Despite this consistency, Wana faces stiff competition from Wyld, which maintains the top rank throughout the same period with significantly higher sales figures. This suggests that while Wana is a strong player, there is a notable gap in sales volume compared to the leading brand. Meanwhile, Ript shows an upward trend, securing the third position from September onwards, potentially posing a future threat to Wana's rank if the trend continues. Dialed In Gummies experiences a decline, dropping from third to fourth place, which might ease some competitive pressure on Wana. Overall, Wana's consistent ranking reflects its solid market presence, but the brand may need to strategize to close the sales gap with Wyld and to anticipate potential challenges from Ript's growth.
Notable Products
In November 2024, the top-performing product from Wana was the CBD/THC/CBG/CBN 4:2:1:1 Optimals Stay Asleep Dreamberry Gummies 10-Pack, maintaining its number one rank since August with sales reaching $60,422. Following closely, the CBD/CBN/CBG/THC 5:1:1:1 Optimals Fast Asleep Dream Berry Gummies 10-Pack secured the second position consistently over the months. Notably, Sour Mango Gummies 10-Pack climbed to the third rank from fourth in October, indicating a rise in popularity. Quick - Sweet Peach Bellini Gummies 10-Pack dropped to fourth place, showing a slight decline in sales compared to previous months. Blueberry Gummies 10-Pack remained steady at the fifth position, with minor fluctuations in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
