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Jan-2025
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Overview
Market Insights Snapshot
Wana has demonstrated a robust presence in the Edible category across various states, consistently maintaining high rankings in several key markets. Notably, in Colorado, Wana has held a firm grasp on the second position from October 2024 through January 2025, indicating a strong and stable market performance. Similarly, in Illinois, the brand improved its ranking from third to second place by November 2024 and sustained this position into early 2025. In contrast, Massachusetts saw a slight dip from second to third, suggesting a minor shift in consumer preferences or increased competition. Meanwhile, in Arizona, Wana consistently ranked sixth, indicating room for growth in that market.
In Maryland, Wana showed positive momentum by improving its rank from seventh to sixth by January 2025, reflecting a potential increase in brand recognition or consumer preference. However, in Nevada, the brand experienced a slight decline, moving from fourth to fifth place, which could be indicative of a competitive market landscape. In Michigan, Wana's performance fluctuated, yet it managed to regain its fifth position by January 2025 after a brief dip. Interestingly, in New York and Ohio, Wana maintained lower rankings, suggesting challenges in capturing a larger market share. This varied performance across states highlights the importance of regional strategies to capitalize on market opportunities and address competitive pressures.
Competitive Landscape
In the competitive landscape of the edible category in Colorado, Wana has consistently maintained its position as the second-ranked brand from October 2024 to January 2025. Despite its stable rank, Wana faces strong competition from Wyld, which holds the top position with significantly higher sales figures. Wana's sales have shown a positive trend, increasing from October to January, indicating potential growth and resilience in the market. Meanwhile, Dialed In Gummies and Ript have alternated between the third and fourth ranks, with Ript overtaking Dialed In Gummies in December and January. This shift highlights the dynamic nature of the market and suggests that while Wana remains a strong contender, it must continue to innovate and adapt to maintain its competitive edge against both established and emerging brands.
Notable Products
In January 2025, Wana's top-performing product was the CBD/THC/CBG/CBN 4:2:1:1 Optimals Stay Asleep Dreamberry Gummies 10-Pack, which maintained its number one rank from previous months, achieving sales of 59,919 units. The CBD/CBN/CBG/THC 5:1:1:1 Optimals Fast Asleep Dream Berry Gummies 10-Pack remained consistently in the second position, although its sales saw a slight decline compared to December 2024. Quick - Sweet Peach Bellini Gummies 10-Pack held the third spot, showing an improvement from November 2024 when it was ranked fourth. Sour Mango Gummies 10-Pack dropped in sales, maintaining the fourth position as in December 2024. Blueberry Gummies 10-Pack consistently ranked fifth, with a gradual decrease in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
