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Dec-2024
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Overview
Market Insights Snapshot
Wana's performance in the Edible category shows notable consistency and some fluctuations across various states. In Arizona, Wana maintained a steady 6th rank from September to December 2024, with sales peaking in November before dipping slightly in December. In contrast, Colorado demonstrated a robust hold on the 2nd rank throughout the same period, with a significant sales increase in December, suggesting a strong end-of-year demand. Illinois saw a brief dip to 3rd place in October, but Wana quickly regained its 2nd position by November, indicating resilience in the market. However, in Massachusetts, the brand experienced a slight drop from 2nd to 3rd rank in December, which could imply increasing competition or a shift in consumer preferences.
In other states, Wana's performance varied, with consistent rankings in some regions and notable changes in others. For instance, in Maryland, Wana held a steady 7th place, reflecting stable but modest sales figures. Meanwhile, Michigan and Missouri both saw Wana maintaining a consistent 5th rank, indicating a solid market presence. In Nevada, the brand held onto the 4th position, suggesting a strong foothold in the state. Notably, New York showed significant improvement as Wana entered the top 30 in October and climbed to the 11th rank by December, highlighting a positive growth trajectory. In Ohio, Wana improved its ranking from 10th in October to 8th by December, reflecting a successful strategy in capturing consumer interest.
Competitive Landscape
In the competitive landscape of the Colorado edible market, Wana consistently holds the second position from September to December 2024, maintaining its rank amidst strong competition. The brand's sales figures show a notable increase in December, suggesting a positive trend that could be attributed to seasonal demand or successful marketing strategies. Despite this, Wyld remains the dominant leader, consistently ranking first with significantly higher sales figures throughout the same period. Meanwhile, Dialed In Gummies and Ript fluctuate in the third and fourth positions, with Ript overtaking Dialed In Gummies in December. This competitive environment highlights Wana's robust market presence but also underscores the challenge of surpassing Wyld's lead. For Wana, maintaining its rank while exploring strategies to close the sales gap with Wyld could be crucial for future growth.
Notable Products
In December 2024, the top-performing product from Wana was the CBD/THC/CBG/CBN 4:2:1:1 Optimals Stay Asleep Dreamberry Gummies 10-Pack, maintaining its first-place rank consistently from September through December, with December sales reaching 63,328. The CBD/CBN/CBG/THC 5:1:1:1 Optimals Fast Asleep Dream Berry Gummies 10-Pack held steady in the second position throughout the same period. Quick - Sweet Peach Bellini Gummies 10-Pack rose to third place in December, recovering from a dip to fourth in November. Sour Mango Gummies 10-Pack, which briefly climbed to third in November, settled back to fourth place in December. Blueberry Gummies 10-Pack consistently ranked fifth across all four months, with a slight increase in sales in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
