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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Wana’s category mix was concentrated entirely in Edible at 100.0% share, with Edible sales down 17.58% year over year and down 0.71% month over month, while average price ticked up 0.40% YoY. Despite the brand’s overall sales decline of 17.58% YoY, rank held at position 2 in Edible within Colorado, indicating volume contraction rather than a material loss of placement; the thesis is that Wana is optimizing a single-category footprint that is compressing in units but maintaining high-tier rank positioning.
The combination of a 0.40% YoY price increase and a 17.58% YoY revenue decline implies a larger unit pullback than revenue alone, and the 0.71% MoM dip in May 2026 suggests near-term demand softness within Edible specifically rather than cross-category leakage. Holding rank 2 in Colorado Edible while carrying a 100.0% category concentration implies pricing power and shelf stability anchored in Edible, but it also signals exposure to single-category cyclicality; the thesis is that Wana’s positioning remains premium-anchored within Edible, yet diversification or mix broadening would be required to decouple rank stability from unit volatility.
Competitive Landscape
Wana sits at rank #2 in CO Edible in May 2026, unchanged YoY from rank #2, and also flat versus three months ago at #2; meanwhile, category leader Wyld holds #1 both currently and YoY while posting a -15.3% YoY sales change, and challenger Dialed In Gummies remains #3 YoY and currently with a +20.5% YoY sales change. The absence of rank movement for Wana despite Wyld’s double-digit YoY contraction and Dialed In Gummies’ double-digit expansion indicates a stable middle position where Wana is insulated from top-line volatility but risks future displacement if momentum at #3 persists.
Notable Products
Quick - Indica Island Punch Fast Acting Gummies 10-Pack (100mg) posted the steepest movement in May 2026 with a -16.1% month-over-month decline and a rank of 8, while the category leader CBD/THC/CBG/CBN 4:2:1:1 Optimals Stay Asleep Dreamberry Gummies 10-Pack (200mg CBD, 100mg THC, 50mg CBG, 50mg CBN) fell -11.0% but held rank 1. In contrast, Quick - Hybrid Limoncello Fast Acting Gummies 10-Pack (100mg) rose 4.5% to rank 7, and the CBD/CBN/CBG/THC 5:1:1:1 Optimals Fast Asleep Dream Berry Gummies 10-Pack (100mg CBD, 20mg CBN, 20mg CBG, 20mg THC, 10mg Melatonin) gained 3.8% at rank 2. With eight of the top ten slots belonging to Edible gummies across Quick, Classic, and Optimals formats and a single SKU generating $829,095 at rank 1, the mix points to sleep- and fast-acting need-states anchoring share even as certain Quick indica offerings retrench.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
