Illicit / Illicit Gardens

Illicit / Illicit Gardens has shown varied performance across different categories in Missouri. In the Flower category, the brand consistently maintained a strong position, holding the third rank from October to December 2024, despite a slight drop from the top position in September. This consistency reflects a stable demand for their flower products. However, the Concentrates category tells a different story, as Illicit / Illicit Gardens did not maintain a top 30 ranking after September, indicating potential challenges in market penetration or competition in this segment. The Edible category showed fluctuations, with the brand improving its rank to sixth in November from tenth in October, before slightly dropping again in December. This suggests a dynamic market environment where consumer preferences could be shifting.

In the Pre-Roll category, Illicit / Illicit Gardens experienced a notable recovery, regaining the second position in December after a dip to the fourth position in November. This rebound could hint at successful marketing strategies or product innovations that resonated well with consumers. On the other hand, the Vapor Pens category saw a more concerning trend, with the brand slipping from third in September to fourteenth by December. This decline could be indicative of increased competition or a shift in consumer preferences away from vapor products. Despite these challenges, Illicit / Illicit Gardens' ability to maintain strong rankings in certain categories suggests they have a solid foothold in the Missouri market, though they may need to strategize to address areas where their performance has waned.