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Jan-2025
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Overview
Market Insights Snapshot
Illicit / Illicit Gardens has demonstrated varied performance across different product categories in Missouri. In the Flower category, the brand consistently maintained a strong position, holding steady at the third rank from October 2024 through January 2025. This stability suggests a solid consumer base and effective product offerings in this category. However, the Vapor Pens category showed more fluctuation, with the brand's rank dropping from 10th in October 2024 to 16th by January 2025, indicating potential challenges in maintaining market share or facing increased competition. This downward trend might be an area for strategic focus to regain ground in the market.
In contrast, the Edible category saw an improvement in ranking, with Illicit / Illicit Gardens moving from 10th place in October 2024 to 6th by November, maintaining this position into January 2025. This upward movement highlights a positive reception to their edible products and possibly successful marketing or product innovation efforts. The Pre-Roll category also showcased strong performance with the brand achieving a peak rank of 2nd in December 2024, though it slightly dipped to 3rd in January 2025. The absence of ranking in the Concentrates category until January 2025, where they entered at 7th, could indicate a recent strategic entry or renewed efforts in this segment, warranting further observation to determine long-term viability.
Competitive Landscape
In the Missouri flower category, Illicit / Illicit Gardens consistently maintained a strong position, holding the third rank from October 2024 through January 2025. This stable ranking indicates a robust market presence, although it trails behind Flora Farms and CODES, which have been vying for the top two positions. Notably, CODES reclaimed the number one spot in January 2025 after briefly dropping to second place in December 2024, while Flora Farms peaked at first place in December 2024. Despite this competitive pressure, Illicit / Illicit Gardens demonstrated a positive sales trajectory, with sales figures increasing from October 2024 to January 2025. This upward trend in sales, despite a static rank, suggests that Illicit / Illicit Gardens is effectively expanding its market share and customer base, even as competitors like Amaze Cannabis and Vivid (MO) experience more fluctuations in their rankings.
Notable Products
In January 2025, Dawg Lemons (3.5g) emerged as the top-performing product for Illicit / Illicit Gardens, ascending to the number one rank with sales reaching 6,493. Chem Butter (3.5g) secured the second position, marking its first appearance in the rankings. Ghost OG (3.5g), consistent in its performance, maintained a strong presence by ranking third, though it slipped from its previous second-place position in December 2024. The CBD/CBN/THC 2:2:1 Peaches & Dreams Nighttime Gummies 10-Pack experienced a slight decline, moving to fourth place from the top spot in December 2024. Gorilla Pie (3.5g) re-entered the rankings at fifth place, showing a recovery from its absence in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
