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Nov-2024
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Overview
Market Insights Snapshot
Illicit / Illicit Gardens has shown varied performance across different cannabis product categories in Missouri. In the Flower category, the brand has consistently maintained a strong presence, ranking second throughout the months from August to November 2024, despite a notable dip in sales in October. This consistency is indicative of a robust market position in the Flower category. However, in the Concentrates category, the brand experienced a decline, dropping out of the top 30 rankings by October, which suggests challenges in maintaining competitive momentum in this segment. Meanwhile, in the Edible category, Illicit / Illicit Gardens demonstrated resilience, climbing from the tenth position in August to sixth in November, reflecting a successful strategy in capturing consumer interest.
In the Vapor Pens category, Illicit / Illicit Gardens experienced significant fluctuations. The brand started strong in August with a top position but slipped to the ninth position by October before recovering to fifth in November. This volatility could suggest shifts in consumer preferences or competitive pressures. On the other hand, the Pre-Roll category saw a slight decline from second place in September to fourth in November, indicating a potential area for growth or improvement. Notably, the absence of rankings in some categories, such as Concentrates, highlights areas where the brand is not currently leading in Missouri, which may present opportunities for strategic focus or reevaluation. Overall, while Illicit / Illicit Gardens shows strength in certain categories, there are clear opportunities for growth and stabilization in others.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Illicit / Illicit Gardens has demonstrated resilience and consistency in its market position. Despite a slight dip in sales from August to October 2024, Illicit / Illicit Gardens maintained a strong rank, holding the second position in three out of the four months analyzed. This stability is notable, especially when compared to competitors like Sinse Cannabis and Flora Farms, which showed more fluctuation in their rankings. CODES consistently outperformed Illicit / Illicit Gardens, holding the top rank throughout the period, indicating a potential area for strategic focus to capture additional market share. The data suggests that while Illicit / Illicit Gardens is a formidable player, there is room for growth, particularly in strategies that could help reclaim the top spot from CODES.
Notable Products
In November 2024, GMO Cookies (3.5g) from Illicit / Illicit Gardens reclaimed its position as the top-performing product, moving up from the fifth rank in October to the first rank, with sales reaching 7,733 units. Ghost OG (3.5g) also showed a strong performance, climbing from third to second place, reflecting a consistent demand with sales of 7,573 units. The CBD/CBN/THC 2:2:1 Peaches & Dreams Nighttime Gummies 10-Pack rose to third place, indicating a growing preference for edibles, with a notable increase in sales compared to previous months. Gorilla Pie (3.5g) experienced a slight drop from second to fourth place, maintaining a steady sales volume. Fruit Punch'd Anytime Gummies 10-Pack debuted in the rankings at fifth place, highlighting the increasing popularity of gummies in the product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
