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Oct-2024
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Overview
Market Insights Snapshot
Illicit / Illicit Gardens has shown varied performance across different categories in Missouri, with notable movements in rankings over the past few months. In the Flower category, they have maintained a strong position, consistently ranking in the top two, even reaching the top spot in September 2024. This indicates a robust presence and consumer preference in this segment. However, in the Vapor Pens category, there has been a decline from the first position in August to the eighth position by October, suggesting potential challenges or increased competition in this segment. The Concentrates category saw them dropping out of the top 30 by September, highlighting a significant area of concern or opportunity for improvement.
In the Edible category, Illicit / Illicit Gardens experienced fluctuations, peaking at the sixth position in September before dropping back to ninth in October. This movement suggests a competitive landscape where consumer preferences may be rapidly shifting. The Pre-Roll category also saw a minor dip in ranking, moving from second to third over the months, yet maintaining a relatively strong market position. These dynamics illustrate the brand's varying performance across different product lines, with some categories showing resilience and others indicating potential areas for strategic focus or innovation. Overall, while the brand shows strength in certain categories, the volatility in rankings suggests a need for adaptive strategies to maintain and enhance their market position.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Illicit / Illicit Gardens has demonstrated resilience and adaptability, maintaining a strong presence in the market. Over the past few months, Illicit / Illicit Gardens consistently ranked in the top two, peaking at the number one spot in September 2024. This fluctuation in rank, particularly the drop back to second place in October, suggests a dynamic market environment where competitors like CODES and Good Day Farm are also vying for dominance. Notably, CODES reclaimed the top position in October, indicating robust competition. Despite these shifts, Illicit / Illicit Gardens' sales figures have shown a general upward trend, except for a slight dip in October, highlighting its solid consumer base and market strategy. The brand's ability to maintain high rankings amidst such competition underscores its strong market presence and potential for continued growth.
Notable Products
In October 2024, the top-performing product from Illicit / Illicit Gardens was Sour Tsunami (3.5g), which ranked first in sales with a notable figure of 6793 units sold. GMO Cookies (3.5g) maintained a strong presence in the market, holding the second position, consistent with its ranking in August 2024. Ghost OG (3.5g) showed significant improvement, climbing to third place from its fifth-place position in the previous two months. Gorilla Pie (3.5g) experienced a decline, dropping to fourth place from its peak position in September 2024. The CBD/CBN/THC 2:2:1 Peaches & Dreams Nighttime Gummies 10-Pack entered the top five, securing the fifth rank in October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
