.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Claybourne Co. has demonstrated a notable performance in the California market, particularly in the Flower category. The brand saw a dip in its ranking from September to October 2024, moving from 6th to 8th place. However, it quickly rebounded in November, climbing to 4th, and maintained a strong position in December at 5th. This upward trend is indicative of a resilient brand adapting to market demands. On the sales front, Claybourne Co. experienced a significant increase in December, highlighting its strong market presence and consumer demand in California. Such movements suggest a strategic approach to product offerings or marketing that resonates well with consumers in this category.
In the Pre-Roll category, Claybourne Co. has maintained a consistent top-five presence in California, ranking 3rd in September and fluctuating slightly to 5th in October, before stabilizing at 4th in both November and December. This consistency suggests a strong foothold in the pre-roll market segment. Meanwhile, in Ontario, the brand made its debut in the rankings in December, securing the 20th spot, which marks a promising entry into the Canadian market. In Saskatchewan, Claybourne Co. also appeared in the rankings for the first time, achieving 13th place in December, indicating a growing presence and potential for further expansion in Canada. These entries into new markets could signify strategic growth initiatives by Claybourne Co. to diversify its geographical footprint.
Competitive Landscape
In the competitive landscape of the California flower category, Claybourne Co. has demonstrated notable fluctuations in its ranking and sales performance over the last few months. Starting in September 2024, Claybourne Co. held the 6th position, but experienced a dip to 8th in October. However, it rebounded significantly to 4th place in November, maintaining a strong presence by closing the year in 5th place in December. This upward trend in the latter months suggests a strategic recovery and growth in sales, as evidenced by the increase from October to December. In comparison, Alien Labs saw a gradual decline from 4th to 6th place, while Oakfruitland and Blem consistently outperformed Claybourne Co., maintaining higher ranks throughout the period. CAM also showed a stable presence, hovering around the 6th to 7th positions. These dynamics highlight the competitive pressures Claybourne Co. faces, yet its ability to climb ranks indicates potential for further growth and resilience in the California market.
Notable Products
In December 2024, the top-performing product from Claybourne Co. was the Flyers - Variety Pack Frosted Infused Pre-Roll 5-Pack, securing the number one rank with notable sales of $11,113. Gold Cuts - The Judge maintained a consistent second place from November, showing a slight increase in sales to 6,055. Mule Fuel, which led in November, dropped to third place in December, indicating a slight decrease in momentum. Blue Dream Frosted Liquid Diamond Infused Pre-Roll moved down to fourth from its third-place position in November, while Flyers - Pineapple Express remained steady at the fifth rank. Overall, the rankings saw some reshuffling, but the top performers demonstrated strong sales figures throughout the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
