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Nov-2024
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Overview
Market Insights Snapshot
Claybourne Co. has demonstrated a notable performance in the California market, particularly within the Flower category. Over the observed months, the brand has shown resilience, maintaining a steady presence in the top 10 rankings. Despite a slight dip in October 2024, where the brand fell to the 8th position, Claybourne Co. quickly rebounded to the 6th spot by November 2024. This indicates a strong market presence and the ability to recover swiftly from minor setbacks. The sales trajectory also supports this trend, with a noticeable increase in sales from October to November, suggesting a robust recovery and potential growth in consumer demand.
In the Pre-Roll category, Claybourne Co. has similarly maintained a strong foothold within the top rankings in California. The brand's ranking fluctuated slightly, moving from 4th place in August 2024 to 6th in October, before climbing back to 5th in November. This movement highlights the competitive nature of the category, as well as Claybourne Co.'s ability to stay relevant and competitive. The consistent ranking within the top 10 across both categories in California underscores the brand's strong market strategy and consumer appeal in this key state.
Competitive Landscape
In the competitive landscape of the California flower category, Claybourne Co. has demonstrated resilience and adaptability amidst fluctuating market dynamics. Over the past few months, Claybourne Co. has maintained a relatively stable position, experiencing a slight dip in October 2024 to rank 8th before rebounding to 6th in November 2024. This recovery is notable given the competitive pressure from brands like Pacific Stone, which consistently held higher ranks, peaking at 6th in October 2024. Meanwhile, Alien Labs has maintained a steady presence in the top 5, underscoring the competitive intensity at the upper echelon of the market. Despite these challenges, Claybourne Co.'s sales trajectory shows a promising upward trend from October to November, suggesting effective strategies in capturing consumer interest and potentially expanding market share. This performance highlights Claybourne Co.'s capability to navigate a competitive market landscape and suggests potential for further growth as it continues to refine its market strategies.
Notable Products
In November 2024, Gold Cuts - The Judge (3.5g) emerged as the top-performing product for Claybourne Co., climbing from third place in October to first place, with impressive sales reaching 6848. Blue Dream Frosted Liquid Diamond Infused Pre-Roll 5-Pack (2.5g) slipped to second place after maintaining the top position for three consecutive months. Mule Fuel (3.5g) entered the rankings for the first time, securing the third spot. Flyers - Pineapple Express Frosted Liquid Diamond Infused Pre-Roll 5-Pack (2.5g) maintained a strong presence, holding fourth place consistently from October. Meanwhile, Flyers - Grape Gasolina Frosted Diamond Infused Pre-Roll 5-Pack (2.5g) saw a slight improvement from fourth to fifth place, showcasing steady sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
