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Mar-2025
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Overview
Market Insights Snapshot
Claybourne Co. has demonstrated notable performance across various categories and states, particularly in the Pre-Roll segment. In Alberta, the brand made a significant leap from not being ranked in December 2024 to securing the 8th position by January 2025, eventually climbing to 2nd place by February and maintaining that rank in March. This upward trajectory highlights a strong market penetration and consumer acceptance in the region. Similarly, in Ontario, Claybourne Co. improved its Pre-Roll ranking from 9th in December 2024 to a consistent 4th place by February 2025, indicating a steady increase in consumer preference and market share.
In California, Claybourne Co. has shown consistent performance in both Flower and Pre-Roll categories. The Flower category saw an impressive climb from 5th to 3rd place from December 2024 to March 2025, reflecting a growing dominance in this segment. In contrast, the Pre-Roll category maintained a stable 4th position throughout the same period, suggesting a strong and consistent brand presence. Meanwhile, in British Columbia, the brand's Pre-Roll category rankings have shown moderate improvement, moving from 24th in December 2024 to 18th by March 2025, indicating a gradual but steady increase in market traction.
Competitive Landscape
In the competitive landscape of the California Flower category, Claybourne Co. has shown a notable upward trajectory in recent months. Starting from a rank of 5th in December 2024, Claybourne Co. improved its position to 4th in January and February 2025, and further climbed to 3rd by March 2025. This positive shift in rank indicates a strong performance relative to competitors, particularly as Blem experienced a decline from 4th to 5th place over the same period. Meanwhile, CannaBiotix (CBX) maintained a consistent lead at the top, and STIIIZY saw a drop from 2nd to 4th place in March. Oakfruitland also demonstrated strong performance, moving from 3rd to 2nd place by March. Claybourne Co.'s rise in rank is accompanied by a steady increase in sales, suggesting effective market strategies and growing consumer preference, positioning it as a formidable player in the California Flower market.
Notable Products
In March 2025, the top-performing product from Claybourne Co. was Flyers - Variety Pack Frosted Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its number one rank for four consecutive months with impressive sales of 36,091 units. The Blue Dream Frosted Liquid Diamond Infused Pre-Roll 3-Pack (1.5g) held steady in the second position, showing consistent performance across the months. Flyers - Pineapple Express Liquid Diamond Infused Pre-Roll 3-Pack (1.5g) improved its rank from fourth to third since December 2024, reflecting a steady increase in consumer preference. Grape Gasolina Liquid Diamond Infused Pre-Roll 3-Pack (1.5g) experienced a slight drop to fourth place after holding the third position in the previous two months. Notably, Flyers - Banana OG Frosted Liquid Diamond Infused Pre-Roll 3-Pack (1.5g) re-entered the rankings in March 2025 at fifth place, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
