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Jan-2025
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Overview
Market Insights Snapshot
Claybourne Co. has shown notable performance in the Canadian market, particularly in the Pre-Roll category. In Alberta, the brand made a significant entry in January 2025, ranking 8th, suggesting a strong market debut. Meanwhile, in British Columbia, the brand has been gradually climbing the ranks, moving from 24th in December 2024 to 20th in January 2025, indicating a positive trend. However, in Saskatchewan, Claybourne Co. only appeared in the rankings in December 2024 at 13th, and was absent in the subsequent months, which might suggest challenges in maintaining a foothold in that market. In Ontario, the brand has shown upward momentum in the Pre-Roll category, jumping to 5th place by January 2025, which highlights its growing popularity in this province.
In the United States, Claybourne Co. has maintained a strong presence in California, particularly in the Flower and Pre-Roll categories. The brand consistently ranked in the top 10 for Flower, holding steady at 5th position from December 2024 to January 2025, reflecting a stable demand. For Pre-Rolls, Claybourne Co. experienced a slight dip from 4th to 5th place in January 2025, but the overall performance remains robust. This consistency in California underscores the brand's stronghold in this key market. The absence of rankings in other U.S. states suggests that while Claybourne Co. is a significant player in California, there may be opportunities to expand its presence in other states.
Competitive Landscape
In the competitive landscape of the California Flower category, Claybourne Co. has shown remarkable resilience and growth. Over the past few months, Claybourne Co. improved its rank from 8th in October 2024 to 4th in November 2024, maintaining a strong 5th position through December 2024 and January 2025. This upward trajectory in rank is indicative of a robust increase in sales, as evidenced by a steady climb in monthly sales figures. In comparison, CAM experienced fluctuations, dropping from 5th to 7th place by January 2025, while Blem consistently held a higher position, ranking 4th in January 2025. Meanwhile, Oakfruitland maintained a strong 3rd place, showcasing a competitive edge in sales. Allswell also showed improvement, moving from 9th to 6th place by January 2025. Claybourne Co.'s steady performance amidst these competitors highlights its growing market presence and potential for further sales growth in the California Flower market.
Notable Products
In January 2025, the top-performing product from Claybourne Co. was the Flyers - Variety Pack Frosted Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its rank at number 1 with impressive sales of 23,966 units. Following closely was the Blue Dream Frosted Diamond Infused Pre-Roll 3-Pack (1.5g), which also held its position at rank 2, showing a significant increase in sales. The Flyers - Pineapple Express Liquid Diamond Infused Pre-Roll 3-Pack (1.5g) climbed from rank 5 in December to rank 3 in January, indicating a positive shift in consumer preference. Flyers - Strawberry Cough Frosted Liquid Diamond Infused Pre-Roll 3-Pack (1.5g) emerged as a new contender, entering at rank 4. Meanwhile, Flyers - Grape Gasolina Frosted Diamond Infused Pre-Roll 3-Pack (1.5g) experienced a slight drop from rank 4 to rank 5, though it still maintained strong sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
