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Nov-2024
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Overview
Market Insights Snapshot
Smokiez Edibles has shown varied performance across different states, with notable consistency in certain markets. In Arizona, they have maintained a steady position at rank 5 from September to November 2024, indicating a stable presence in the edible category. Similarly, their performance in California has seen an upward trajectory, moving from rank 8 in October to rank 7 in November, suggesting growing popularity or effective market strategies. In contrast, Illinois has been challenging, with Smokiez Edibles dropping from rank 20 in October to rank 28 in November, which could be a result of increased competition or shifting consumer preferences. Meanwhile, Missouri paints a positive picture, where they have impressively climbed to rank 2 in November, a significant achievement in a competitive edible market.
In Oregon, Smokiez Edibles has maintained a consistent rank of 5, indicating a strong foothold in the state. However, their performance in Michigan has been less promising, as they have not been able to break into the top 30 brands, with rankings slipping from 34 in August to 43 by November. This could suggest a need for strategic adjustments in Michigan to capture more market share. In Maryland, the brand saw a slight decline from rank 9 in September to 12 in November, which might indicate growing competition or changing market dynamics. Lastly, Ohio witnessed a gradual decline, moving from rank 5 in August to 9 in November, highlighting potential challenges in maintaining consumer interest amidst evolving market conditions.
Competitive Landscape
In the Missouri edible cannabis market, Smokiez Edibles has experienced notable fluctuations in its competitive positioning from August to November 2024. Initially ranked 4th in August, Smokiez Edibles surged to the top position in September, indicating a significant boost in consumer preference or strategic market maneuvers. However, the brand faced a slight decline in the following months, dropping to 3rd in October and recovering slightly to 2nd in November. This dynamic shift highlights the competitive pressure from brands like Gron / Grön, which consistently improved its rank to secure the top spot by October and maintained it through November, and Good Day Farm, which also showed strong performance, peaking at 1st in August and stabilizing in the top three. Meanwhile, Wyld experienced a decline in rank, suggesting a potential shift in consumer preferences or market strategies that could have indirectly benefited Smokiez Edibles. These movements underscore the importance of strategic positioning and adaptability in maintaining a competitive edge in the evolving Missouri edibles market.
Notable Products
In November 2024, Sativa Sour Peach Fruit Chews 10-Pack (100mg) maintained its position as the top-selling product for Smokiez Edibles, achieving sales of 45,573 units. Following closely, Sour Watermelon Fruit Chews 10-Pack (100mg) also retained its consistent second-place ranking throughout the past months. Indica Sour Blue Raspberry Fruit Chews 10-Pack (100mg) continued its streak in third place, showing stable performance over the months. Indica Sweet Blue Raspberry Fruit Chews 10-Pack (100mg) improved its ranking from fifth in August to fourth in November, indicating a positive trend. Meanwhile, Sweet Watermelon Fruit Chews 10-Pack (100mg) experienced a slight drop from fourth in October to fifth in November, suggesting a minor shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
