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Dec-2024
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Overview
Market Insights Snapshot
Smokiez Edibles has demonstrated consistent performance across several states, maintaining a strong presence in the Arizona market where it held the 5th position in the Edible category throughout the last four months of 2024. This stability is mirrored in Oregon, where the brand also consistently ranked 5th. In California, Smokiez Edibles showed a slight upward trend, improving from 8th to 7th place by December. However, the brand faced challenges in Michigan, slipping from 36th to 42nd, indicating a need for strategic adjustments to regain its footing in this competitive market.
In the Midwest, Missouri stands out as a significant market for Smokiez Edibles, where it fluctuated between the top positions, peaking at 1st place in September before settling at 4th by December. In contrast, Illinois saw a more variable performance with a notable recovery to 20th place in December after dipping to 26th in November. Meanwhile, in Ohio, the brand experienced a rebound to 6th place in December, showcasing its ability to recover quickly. The brand's consistent 9th place ranking in both Colorado and Washington suggests a steady demand in these regions, with potential for further growth if leveraged effectively.
Competitive Landscape
In the competitive landscape of the Missouri edibles market, Smokiez Edibles has experienced notable fluctuations in its ranking over the last few months. Initially holding the top position in September 2024, Smokiez Edibles saw a decline to third place in October, briefly recovering to second in November, before dropping again to fourth in December. This volatility is contrasted by the consistent performance of Wana, which maintained a steady fifth-place ranking throughout the same period. Meanwhile, Good Day Farm has shown strong competition, consistently ranking in the top three and securing the second spot in both October and December. Additionally, Wyld has demonstrated upward momentum, moving from fourth to third place by December. These shifts suggest a dynamic market where Smokiez Edibles faces stiff competition, particularly from Good Day Farm and Wyld, which have shown increasing sales trends. As Smokiez Edibles navigates this competitive environment, understanding these market dynamics is crucial for maintaining and potentially regaining its leading position.
Notable Products
In December 2024, the top-performing product for Smokiez Edibles was the Sativa Sour Peach Fruit Chews 10-Pack (100mg), maintaining its first-place rank consistently over the past four months with sales reaching 43,726 units. The Indica Sweet Blue Raspberry Fruit Chews 10-Pack (100mg) climbed to the second position with a notable increase in sales, reflecting a significant jump from its fifth position in October. Sour Watermelon Fruit Chews 10-Pack (100mg) held the third position, showing a slight decrease in sales compared to November. Sweet Watermelon Fruit Chews 10-Pack (100mg) improved its rank to fourth, indicating a steady rise in demand. Meanwhile, Indica Sour Blue Raspberry Fruit Chews 10-Pack (100mg) dropped to fifth place, despite maintaining a consistent sales figure throughout the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
