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Aug-2025
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Overview
Market Insights Snapshot
Hellavated's performance in the Massachusetts market has shown notable fluctuations across different categories. In the Pre-Roll category, the brand hovered around the 29th to 36th rank, indicating a struggle to maintain a consistent top 30 position. However, their Vapor Pens category experienced a more positive trend, climbing from 11th to as high as 7th before settling at 10th in August 2025. This suggests a strong consumer preference for their Vapor Pens in Massachusetts, despite a slight dip in the latest month. The sales figures for Vapor Pens also reflect this trend, with a peak in July and a slight decline in August, yet still maintaining a robust position compared to earlier months.
In Maryland, Hellavated's performance presents a contrasting picture. The brand has consistently ranked high in the Vapor Pens category, maintaining a position within the top 4, which underscores their strong market presence in this segment. However, in the Pre-Roll category, while they have managed to stay within the top 30, their ranking fluctuated between 18th and 21st, suggesting room for improvement. Meanwhile, in Oregon, Hellavated has shown strength in the Pre-Roll category, improving from 3rd to 2nd rank, indicating a growing consumer base. Their Vapor Pens also performed well, though with slight fluctuations, highlighting their competitive stance in Oregon's market. Conversely, in Washington, the Vapor Pens category saw a decline, slipping out of the top 30, which may indicate challenges in this specific market segment.
Competitive Landscape
In the competitive landscape of vapor pens in Maryland, Hellavated has demonstrated a dynamic performance throughout the summer months of 2025. Starting in May and June, Hellavated maintained a strong third-place rank, showcasing its consistent market presence. However, in July, Hellavated surged to the second position, overtaking &Shine, which dropped to third. This upward movement indicates a positive reception of Hellavated's offerings during this period. Despite this, August saw a slight decline as Hellavated moved back to fourth place, with RYTHM climbing to second place, likely due to RYTHM's significant sales increase. The fluctuations in Hellavated's rank highlight the competitive volatility in the Maryland vapor pen market, emphasizing the need for strategic marketing and product differentiation to maintain and enhance its market position.
Notable Products
In August 2025, Hellavated's top-performing product was Juicy Stickz - Bomb Popz Infused Pre-Roll (0.75g), which climbed to the first position with sales reaching 23,326 units. Juicy Stickz - Grape Stomper Infused Pre-Roll (0.75g) held the second spot, maintaining its strong performance from previous months. Juicy Stickz - Blueberry Dream Infused Pre-Roll (0.75g), previously the leader, slipped to third place despite consistent sales figures. Juicy Sticks - Strawberry Haze Infused Pre-Roll (0.75g) and Juicy Stickz - Passion Fruit Infused Pre-Roll (0.75g) remained stable in fourth and fifth positions, respectively. The rankings indicate a dynamic shift at the top, with Juicy Stickz - Bomb Popz showing significant growth compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
