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Oct-2025
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Overview
Market Insights Snapshot
In examining Hellavated's performance across various states and categories, notable trends emerge. In Massachusetts, Hellavated demonstrated significant upward movement in the Pre-Roll category, climbing from the 27th position in July 2025 to 19th by October. This rise suggests a growing consumer affinity for their pre-roll products in this region. Conversely, their Vapor Pens in Massachusetts experienced a slight decline, stabilizing at the 13th position in both September and October after a brief drop to 12th in August. Meanwhile, in Maryland, Hellavated's Pre-Roll category showed consistent improvement, advancing from 17th in July to 12th in October, indicating a strengthening market presence. Their Vapor Pens, while slightly fluctuating, maintained a strong position, ranking consistently within the top four throughout the months.
In Oregon, Hellavated's performance was robust, particularly in the Pre-Roll category, where they held a steady 2nd position from August through October. This consistency underscores a solid brand reputation and consumer loyalty in the state. Their Edible products also showed promise, maintaining a position within the top ten, ranking 8th in both August and October. However, in Washington, Hellavated's Vapor Pens did not perform as well, failing to make it into the top 30, with a rank of 42nd in October, indicating potential challenges in this category. Despite this, their Pre-Roll products in Washington remained stable at the 8th position, suggesting a steady demand in that segment.
Competitive Landscape
In the Maryland Vapor Pens category, Hellavated experienced notable fluctuations in its rank between July and October 2025, reflecting a dynamic competitive landscape. Initially holding steady at the second position in July and August, Hellavated saw a dip to fourth place in September before recovering slightly to third in October. This shift was influenced by the consistent dominance of Select, which maintained the top position throughout the period, and the rising performance of &Shine, which climbed to the second spot by September and held it in October. Meanwhile, RYTHM showed competitive pressure by briefly overtaking Hellavated in September. Despite these challenges, Hellavated's ability to regain third place in October suggests resilience and potential for strategic growth amidst strong competitors.
Notable Products
In October 2025, Juicy Stickz - Blueberry Dream Infused Pre-Roll (0.75g) maintained its top position from September, leading the sales for Hellavated with an impressive figure of 23,590 units sold. Juicy Stickz - Bomb Popz Infused Pre-Roll (0.75g) rose to second place, improving from its third position in September. Juicy Stickz - Grape Stomper Infused Pre-Roll (0.75g) held steady in third place, showing consistent performance across the months. Juicy Sticks - Strawberry Haze Infused Pre-Roll (0.75g) retained its fourth position, while Juicy Sticks - Peach Cobbler Infused Pre-Roll (0.75g) remained in fifth place throughout the observed period. The rankings indicate a stable preference for these top products, with minor shifts in positions between the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
