.svg){kind=small}
Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Hellavated’s mix is anchored by Vapor Pens at 62.47% share with a month-over-month gain of 9.33% but a year-over-year decline of 7.34%, while Pre-Roll holds 33.92% share with both a 30.64% year-over-year increase and an 8.74% month-over-month rise. Smaller lines diverge: Edible sits at 3.46% share with 9.64% year-over-year growth but a 2.63% month-over-month dip, and Concentrates and Flower have contracted to 0.13% and 0.02% share with year-over-year declines of 47.61% and 58.07% and month-over-month drops of 19.38% and 26.89%, respectively. With brand sales up 3.26% year over year and an average price down 10.24%, the pattern implies Hellavated is trading mix toward faster-growing Pre-Rolls while using price and promotion in Vapor Pens to defend volume, compressing average price to hold category presence.
These shifts reposition Hellavated toward a dual-engine mix where Pre-Rolls provide the growth delta and Vapor Pens preserve scale, supported by a rank of 4 in Vapor Pens in Maryland that benefits from a 9.33% month-over-month lift despite a 7.34% year-over-year drag. The retreat in Concentrates and Flower, down 47.61% and 58.07% year over year and representing only 0.13% and 0.02% share, reduces long-tail complexity and concentrates resources on two categories covering 96.39% of sales, implying a focused positioning where price elasticity in Vapor Pens and momentum in Pre-Rolls are the levers to maintain rank and incremental share even as Edible oscillates with a 2.63% month-over-month dip against 9.64% year-over-year growth.
Competitive Landscape
Hellavated ranks #4 in MD Vapor Pens in June 2026, down 1 position year over year from #3, after falling 2 spots since its peak at #2 in March 2026; by contrast, Select held at #1 year over year while RYTHM rose from #4 to #2, and &Shine slipped from #2 to #3 as Rove surged from #47 to #5 with 5,061.7% YoY sales growth. The combination of a 1-rank YoY dip and a 2-rank decline since March 2026 implies that Hellavated’s trajectory is tilting from contender to follower unless assortment or pricing reclaims share from faster-rising entrants.
Notable Products
Juicy Sticks - Strawberry Haze Infused Pre-Roll (0.75g) posted the largest movement in June 2026 with a +17.0% MoM gain at rank 4, while Juicy Stickz - Bomb Popz Infused Pre-Roll (0.75g) slipped -7.9% at rank 3. The top three ranks were held by Juicy Stickz - Blueberry Dream Infused Pre-Roll (0.75g) at rank 1 with -5.3% MoM, Juicy Stickz - Grape Stomper Infused Pre-Roll (0.75g) at rank 2 with +2.1%, and Bomb Popz at rank 3 with -7.9%. All ten top SKUs are Pre-Roll variants, and the Juicy Stickz - Variety Infused Pre-Roll 5-Pack (2.5g) grew +7.3% MoM at rank 5 and delivered $293,633, indicating the multi-stick pack is reinforcing category dominance alongside single-stick leaders. The pattern implies Hellavated is leaning into Pre-Rolls with flavor-led variants where incremental gains at ranks 2 and 4 offset softness at rank 1, signaling a portfolio tilt toward mix-driven volume stability.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
