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Apr-2026
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Overview
Market Insights Snapshot
Hellavated's performance across various categories and states has shown notable trends over recent months. In Massachusetts, the brand has experienced a steady rise in the Pre-Roll category, moving from the 16th position in January 2026 to 12th by April. This upward momentum is mirrored in their sales figures, which have shown a consistent increase, indicating growing consumer preference. Conversely, in the Vapor Pens category, Hellavated's ranking fluctuated, starting at 10th in January, dipping to 13th in February, and then climbing back to 11th by April, suggesting a competitive landscape in this category.
In Maryland, Hellavated has maintained a strong presence in the Vapor Pens category, consistently holding the 2nd rank, a testament to their solid market position. However, there was a slight dip in their Pre-Roll ranking, from 7th in January to 9th in April, which might indicate increased competition or shifting consumer tastes. Meanwhile, in Oregon, Hellavated's Pre-Roll category saw a minor drop from 2nd to 3rd place, while their Vapor Pens category remained stable at 4th position. Interestingly, their Edible category experienced a gradual decline, moving from 8th to 10th place, which could be a point of concern for the brand. In Washington, Hellavated's Pre-Roll category saw fluctuations, peaking at 7th in March before settling at 9th in April, reflecting a dynamic market environment.
Competitive Landscape
In the competitive landscape of vapor pens in Maryland, Hellavated has demonstrated a strong performance, consistently maintaining its position as the second-ranked brand from January to April 2026, except for a brief dip to third place in February. This stability in rank highlights Hellavated's resilience amidst fluctuating market dynamics. The top competitor, Select, has consistently held the first position, indicating a significant lead over other brands. Meanwhile, &Shine and RYTHM have shown more variability in their rankings, with &Shine briefly overtaking Hellavated in February. Despite these shifts, Hellavated's sales figures suggest a robust market presence, with sales peaking in March, closely trailing behind Select. This competitive environment underscores the importance for Hellavated to innovate and differentiate its offerings to maintain and potentially improve its market position.
Notable Products
In April 2026, Hellavated's top-performing product was the Juicy Stickz - Blueberry Dream Infused Pre-Roll (0.75g) in the Pre-Roll category, maintaining its number one rank for the fourth consecutive month with sales reaching 23,336 units. The Juicy Stickz - Grape Stomper Infused Pre-Roll (0.75g) also held steady at the second position, showing a consistent performance across the months. Notably, the Juicy Sticks - Strawberry Haze Infused Pre-Roll (0.75g) climbed to third place, up from fourth in March, indicating a positive sales trend. Meanwhile, the Juicy Stickz - Bomb Popz Infused Pre-Roll (0.75g) slipped to fourth, despite a strong presence in previous months. The Juicy Stickz - Variety Infused Pre-Roll 5-Pack (2.5g) remained in fifth place, maintaining its position consistently since February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
