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Jan-2025
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Overview
Market Insights Snapshot
Hellavated has shown varied performance across different states and product categories. Notably, in Massachusetts, their presence in the Pre-Roll category has seen a significant upward trend, moving from not being in the top 30 in October 2024 to securing the 23rd position by January 2025. This indicates a growing acceptance and popularity of their Pre-Roll products in the state. Conversely, their Vapor Pens have maintained a steady position, consistently ranking around the 10th position throughout the observed months. This stability in ranking suggests a strong foothold in the Vapor Pens category within Massachusetts.
In Oregon, Hellavated's performance in the Pre-Roll category is particularly impressive, with the brand climbing to the top position by January 2025. This is a noteworthy achievement, reflecting their dominance in the Pre-Roll market in Oregon. However, in the Vapor Pens category, the brand experienced some fluctuations, with rankings ranging from 6th to 8th place over the months. Meanwhile, in Maryland, Hellavated has consistently held the 3rd position in the Vapor Pens category, indicating a strong and consistent market presence. In Washington, the brand's Pre-Roll products have maintained a stable 4th place ranking, while their Vapor Pens have struggled to break out of the lower end of the top 30, highlighting a potential area for growth and improvement.
Competitive Landscape
In the competitive landscape of vapor pens in Maryland, Hellavated consistently holds the third rank from October 2024 to January 2025, indicating a stable position in the market. Despite this consistency, Hellavated faces strong competition from brands like Select and &Shine, which maintain the first and second ranks, respectively, throughout the same period. While Hellavated's sales saw a notable increase from October to December 2024, they experienced a slight dip in January 2025, which could be a point of concern if the trend continues. In contrast, Select shows a steady upward sales trajectory, reinforcing its top position, while &Shine experienced fluctuations but maintained its rank. Meanwhile, Rythm and Strane trail behind Hellavated, with Strane showing an upward movement in rank from seventh to fifth place by January 2025. These dynamics suggest that while Hellavated is currently secure in its position, it must strategize to counter the upward momentum of competitors and capitalize on its sales growth potential.
Notable Products
In January 2025, the top-performing product for Hellavated was Juicy Stickz - Grape Stomper Infused Pre-Roll (0.75g), maintaining its first-place ranking from the previous months with a sales figure of 22,443. Juicy Stickz - Bomb Popz Infused Pre-Roll (0.75g) regained its second-place position after slipping to third in December 2024. Juicy Sticks - Strawberry Haze Infused Pre-Roll (0.75g) rose to third place from fourth, indicating a positive sales trend. Meanwhile, Juicy Stickz - Blueberry Dream Infused Pre-Roll (0.75g) dropped to fourth place, showing a slight decline in sales compared to previous months. Notably, Juicy Sticks - Peach Cobbler Infused Pre-Roll (0.75g) appeared in the rankings for the first time, debuting at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
