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Sep-2024
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Overview
Market Insights Snapshot
In the state of Massachusetts, Hellavated's performance in the Pre-Roll category saw a significant fluctuation over the months from June to September 2024. The brand initially struggled to break into the top 30 in June, but by July, it climbed to the 29th position, improving further to 23rd in August before slipping back to 39th in September. This inconsistency suggests a volatile market presence in this category. Conversely, in the Vapor Pens category, Hellavated maintained a more stable and positive trajectory, consistently ranking between 11th and 14th place, with a notable increase in sales from June through September, indicating a strong foothold in this product line.
In Maryland, Hellavated's performance in the Vapor Pens category remained robust, consistently holding a top-three position across the months, which reflects a strong consumer preference and market penetration in this state. Meanwhile, in Oregon, Hellavated showed impressive growth in the Pre-Roll category, achieving the number one rank by September 2024, up from fourth place in June. This upward trend in Oregon suggests a growing popularity and brand recognition in the Pre-Roll market. In Washington, the brand maintained a steady presence in the top five for Pre-Rolls, although its performance in the Vapor Pens category saw a decline, falling out of the top 25 by September. This could indicate shifting consumer preferences or increased competition in the Vapor Pens segment in Washington.
Competitive Landscape
In the Maryland Vapor Pens category, Hellavated has shown resilience and adaptability in maintaining its competitive position. Despite facing fierce competition, Hellavated consistently ranked second in June, July, and September 2024, only slipping to third place in August. This fluctuation was primarily due to the rise of &Shine, which temporarily overtook Hellavated in August. However, Hellavated's ability to reclaim the second spot by September indicates strong brand loyalty and effective marketing strategies. While Select remains the dominant leader with a consistent first-place ranking, Hellavated's sales performance showed a notable increase in September, suggesting a positive trend that could potentially challenge the top position if sustained. Meanwhile, Strane is gradually climbing the ranks, moving from sixth to fourth place by September, which could pose a future threat if Hellavated does not continue to innovate and capture market share.
Notable Products
In September 2024, Hellavated's top-performing product was Juicy Stickz - Grape Stomper Infused Pre-Roll (0.75g), maintaining its position as the number one ranked product with sales of 26,011 units. The Juicy Stickz - Bomb Popz Infused Pre-Roll (0.75g) also held steady at the second rank, showing consistent performance over the past months. Juicy Stickz - Blueberry Dream Infused Pre-Roll (0.75g) remained in third place, while Juicy Stickz - Passion Fruit Infused Pre-Roll (0.75g) improved its ranking to fourth, indicating a rising trend in its popularity. Juicy Sticks - Strawberry Haze Infused Pre-Roll (0.75g) dropped to the fifth position, showing a slight decline from its earlier rankings. Overall, the top products have shown strong sales figures, with some minor shifts in their rankings from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
