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Nov-2024
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Overview
Market Insights Snapshot
In the past few months, Hellavated has shown notable performance across various categories and states, with some intriguing movements worth highlighting. In the Massachusetts market, Hellavated's presence in the Pre-Roll category has been somewhat inconsistent. After falling out of the top 30 in October, the brand made a comeback to rank 25th in November. This fluctuation indicates a potential volatility in consumer preferences or market competition. On the other hand, Hellavated's Vapor Pens have consistently been a strong performer, improving from the 14th position in August to 10th by November, demonstrating a steady upward trend in the state.
In Oregon, Hellavated has maintained a strong foothold in the Pre-Roll category, climbing to the top position by November. This ascent underscores the brand's growing dominance and consumer appeal in this segment. Meanwhile, in the Vapor Pens category, Hellavated has consistently held the 6th position over the last few months, suggesting a stable performance. The situation in Washington reflects a similar pattern, with Hellavated holding steady in the Pre-Roll category at 4th place, while facing more challenges in the Vapor Pens category, where it remains at the lower end of the top 30. This varied performance across states and categories highlights Hellavated's strengths in certain markets while pointing to potential areas for growth and improvement.
Competitive Landscape
In the Maryland Vapor Pens category, Hellavated consistently holds the third rank from August to November 2024, showcasing steady performance amidst competitive pressures. Despite maintaining its position, Hellavated faces significant competition from brands like Select and &Shine, which dominate the first and second ranks respectively throughout the same period. Select's unwavering top position indicates a strong market presence, while &Shine's consistent second rank highlights its robust sales performance. Although Hellavated's sales show a positive upward trend, the brand remains behind these leaders, suggesting potential opportunities for growth strategies to close the gap. Meanwhile, Rythm and Strane trail behind Hellavated, indicating that while Hellavated is securely positioned in the top tier, it must innovate to advance further in rank and sales.
Notable Products
In November 2024, Juicy Stickz - Grape Stomper Infused Pre-Roll (0.75g) emerged as the top-performing product for Hellavated, reclaiming its rank from August after a brief dip to second place in October, with sales reaching 25,016 units. Juicy Stickz - Bomb Popz Infused Pre-Roll (0.75g) dropped to the second spot, maintaining a strong performance but unable to surpass Grape Stomper's resurgence. Juicy Stickz - Blueberry Dream Infused Pre-Roll (0.75g) consistently held the third position across the months from August to November. Juicy Sticks - Strawberry Haze Infused Pre-Roll (0.75g) improved its rank to fourth in November, recovering from a rank absence in September. Juicy Stickz - Passion Fruit Infused Pre-Roll (0.75g) saw a decline in sales and ranking, dropping to fifth place in November from its fourth position in September and October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
