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Dec-2024
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Overview
Market Insights Snapshot
In Massachusetts, Hellavated's performance in the Vapor Pens category has shown a consistent upward trend, moving from 11th in September 2024 to 9th by December 2024. This positive movement is supported by a steady increase in sales, indicative of growing consumer preference or effective market strategies. In contrast, the Pre-Roll category witnessed Hellavated entering the top 30 only in November 2024, debuting at 32nd and improving to 26th by December. This late entry into the rankings suggests either a recent push into this category or an earlier struggle to gain traction, which has started to turn around.
Meanwhile, in Oregon, Hellavated has maintained a strong position in the Pre-Roll category, ascending to the top spot by December 2024. This leadership in Pre-Rolls is complemented by a stable presence in Vapor Pens, where it has consistently hovered around the 6th and 7th positions. Over in Maryland, the brand has made significant strides in the Vapor Pens category, climbing from 3rd to 2nd place, reflecting robust market penetration. However, in Washington, while Hellavated holds a commendable 3rd position in Pre-Rolls, its Vapor Pens ranking has fluctuated, suggesting a more volatile market presence or competitive pressures in this segment.
Competitive Landscape
In the Maryland Vapor Pens category, Hellavated has shown a notable improvement in its competitive positioning over the last few months. As of December 2024, Hellavated climbed to the 2nd rank, surpassing &Shine, which dropped to 3rd place after maintaining the 2nd position from September through November. This upward movement for Hellavated suggests a strong sales performance, particularly in December, where it closed the gap with the category leader, Select, which has consistently held the top spot. Meanwhile, Rythm remained stable at 4th place throughout the period, indicating less competitive pressure from below. Hellavated's rise in rank highlights its growing influence in the market, driven by a significant increase in sales, especially in the final month of the year.
Notable Products
In December 2024, Juicy Stickz - Grape Stomper Infused Pre-Roll (0.75g) maintained its position as the top-performing product for Hellavated, achieving consistent rank 1 throughout the last four months with sales reaching 27,157 units. Juicy Stickz - Blueberry Dream Infused Pre-Roll (0.75g) rose to the second spot, improving from its previous third-place ranking over the past months. Juicy Stickz - Bomb Popz Infused Pre-Roll (0.75g) experienced a slight drop to third place, despite strong sales figures. Juicy Sticks - Strawberry Haze Infused Pre-Roll (0.75g) remained steady at fourth place since November 2024. Juicy Stickz - Passion Fruit Infused Pre-Roll (0.75g) saw a decline in sales, resulting in a consistent fifth-place ranking from November to December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
