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Oct-2024
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Overview
Market Insights Snapshot
Hellavated has shown varied performance across different states and product categories over recent months. In the Massachusetts market, the brand's Vapor Pens maintained a consistent presence in the top rankings, holding steady at rank 11 from September to October 2024, with a notable increase in sales during this period. However, their Pre-Roll category experienced fluctuations, dropping out of the top 30 by October, which could indicate a need for strategic adjustments in this segment. Meanwhile, in Maryland, Hellavated's Vapor Pens consistently ranked third, demonstrating strong market penetration and stable consumer demand in this category.
In Oregon, Hellavated's Pre-Roll category showed impressive growth, climbing to the top rank by October 2024, suggesting a successful strategy or product reception in this market. Conversely, their Vapor Pens experienced a slight decline, moving from the sixth to the seventh position, which may warrant further analysis to understand consumer preferences or competitive pressures. In Washington, Pre-Rolls improved their standing from fourth to third place, while Vapor Pens showed a slight recovery in October after slipping to rank 30 in September, indicating potential volatility or seasonal trends affecting this category.
Competitive Landscape
In the Maryland vapor pens category, Hellavated consistently held the third rank from July to October 2024, demonstrating a stable market position amidst a competitive landscape. Despite maintaining its rank, Hellavated faces stiff competition from brands like Select and &Shine, which have consistently occupied the first and second ranks, respectively. Notably, &Shine has shown a positive sales trend, with increasing sales figures each month, potentially posing a threat to Hellavated's market share if this trend continues. Meanwhile, Rythm and Strane remain in the fourth and fifth positions, respectively, indicating that Hellavated's immediate competition is more from the top two brands rather than those ranked below. This competitive stability suggests that while Hellavated is performing well, strategic initiatives may be necessary to challenge the leading brands and capture a larger market share.
Notable Products
In October 2024, the top-performing product for Hellavated was Juicy Stickz - Bomb Popz Infused Pre-Roll (0.75g), which climbed to the number one rank with notable sales of 25,699 units. Juicy Stickz - Grape Stomper Infused Pre-Roll (0.75g) dropped to the second position, despite consistently holding the top spot in previous months. The Juicy Stickz - Blueberry Dream Infused Pre-Roll (0.75g) maintained its third-place ranking, showing a steady performance over the months. Meanwhile, Juicy Sticks - Strawberry Haze Infused Pre-Roll (0.75g) secured the fourth spot, reappearing in the rankings after a brief absence in September. Lastly, Juicy Stickz - Passion Fruit Infused Pre-Roll (0.75g) consistently held the fifth position, reflecting stable sales growth throughout the period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
