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Sep-2025
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Overview
Market Insights Snapshot
In examining the performance of Hellavated across various states and categories, it becomes apparent that the brand exhibits a strong presence in the Massachusetts market. Specifically, in the Vapor Pens category, Hellavated maintained a top 10 position in June, July, and August 2025, before slipping to 14th place in September. This fluctuation suggests some volatility in consumer preferences or competitive pressures. Meanwhile, the Pre-Roll category in Massachusetts showed a relatively stable performance, with Hellavated consistently ranking within the top 30, peaking at 20th in August. Such rankings indicate a steady, if not dominant, presence in the state.
In contrast, Hellavated's performance in Maryland and Oregon reveals distinct trends. In Maryland, the brand's Vapor Pens held strong, maintaining a top 4 ranking throughout the observed months, which underscores a robust consumer base or effective market strategy. However, the Pre-Roll category saw a progressive improvement, moving from 17th in June to 13th by September. Oregon tells a different story, where Hellavated's Pre-Rolls consistently ranked in the top 3, suggesting a dominant position. The Vapor Pens category in Oregon, while slightly more variable, still maintained a top 5 ranking, indicating a solid foothold. In Washington, while Pre-Rolls showed a slight improvement, the brand's Vapor Pens did not make it into the top 30, which might suggest a need for strategic reassessment in that category.
Competitive Landscape
In the Maryland Vapor Pens category, Hellavated has experienced notable fluctuations in its competitive positioning over the past few months. Initially ranked 3rd in June 2025, Hellavated climbed to 2nd place in July but subsequently dropped to 4th place by August and maintained this position in September. This shift is largely influenced by the performance of competitors such as &Shine, which consistently held the 2nd rank except for a brief dip in July, and RYTHM, which overtook Hellavated in August and maintained a higher rank through September. AiroPro and Strane have remained stable at 6th and 5th positions, respectively, indicating a less direct impact on Hellavated's rank changes. Despite these rank fluctuations, Hellavated's sales figures reveal a downward trend, particularly from July to September, suggesting a potential need for strategic adjustments to regain its competitive edge in the Maryland market.
Notable Products
In September 2025, the top-performing product for Hellavated was Juicy Stickz - Blueberry Dream Infused Pre-Roll, reclaiming its top position with sales of 23,080 units. Following closely, Juicy Stickz - Grape Stomper Infused Pre-Roll maintained its second place from the previous month. Juicy Stickz - Bomb Popz Infused Pre-Roll, which was the leader in August, dropped to third place. Juicy Sticks - Strawberry Haze Infused Pre-Roll, which had seen a significant rise in August to second place, fell back to fourth in September. Juicy Sticks - Peach Cobbler Infused Pre-Roll consistently remained in fifth place throughout the observed months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
