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Sep-2025
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Overview
Market Insights Snapshot
Good Tide has shown a consistent performance across various states, particularly in the Edible category. In California, Good Tide has maintained a steady rank of 5th from June to September 2025, reflecting a stable market presence despite fluctuations in sales figures, which peaked in August. Similarly, in Colorado, the brand has held onto the 5th position throughout the same period, although a notable dip in sales was observed in September. On the other hand, Illinois saw a decline in rankings from 14th in June to 17th in September, indicating a potential challenge in maintaining market share. Meanwhile, Michigan and Oregon have been strongholds for Good Tide, with consistent top 5 rankings, highlighting their competitive edge in these regions.
In Nevada, Good Tide has seen an upward trend, moving from 7th in June to an impressive 4th by September, suggesting successful strategies in that market. The brand's entry into New Jersey and New York is noteworthy, as it ranked 14th and 15th respectively in August, climbing to 10th and 12th by September, which indicates a growing acceptance and penetration in these new markets. However, Good Tide's absence from the top 30 rankings in New Jersey and New York in the earlier months of June and July could point towards initial market entry challenges. In Arizona and Washington, the brand has maintained a mid-tier position, with slight improvements in ranks over the months, suggesting a steady but gradual growth trajectory.
Competitive Landscape
In the competitive landscape of the Edible category in California, Good Tide consistently maintained its position at rank 5 from June to September 2025. This stability in rank suggests a strong foothold in the market, although it trails behind brands like Kanha / Sunderstorm and Lost Farm, which held steady at ranks 3 and 4 respectively. Despite the consistent ranking, Good Tide's sales trajectory shows a positive trend, with an increase from June to August before experiencing a slight dip in September. This contrasts with Heavy Hitters and Froot, both of which maintained their ranks at 6 and 7 but faced declining sales over the same period. The data suggests that while Good Tide is not yet breaking into the top four, its sales growth indicates potential for upward mobility, especially if it can capitalize on the declining sales of its immediate competitors.
Notable Products
In September 2025, Good Tide's top-performing product was the Uplifting Sativa Pineapple Solventless Hash Rosin Gummies 10-Pack (100mg), maintaining its number one rank for the fourth consecutive month with sales hitting 64,529 units. The CBN/CBD/THC 1:1:1 Passionfruit Solventless Hash Rosin Gummies 10-Pack held the second position, consistently climbing from fifth place in June. Indica Mango Mellow Hash Rosin Gummies 10-Pack remained steady in third place, despite a slight decline in sales. The CBG/CBD/THC 1:1:1 Kiwi Strawberry Solventless Hash Rosin Gummies 10-Pack ranked fourth, showing a consistent performance over the months. Lastly, the Hybrid Guava Solventless Hash Rosin Gummies 10-Pack rounded out the top five, maintaining its position from August, though it experienced a decrease in sales numbers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
