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Mar-2025
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Overview
Market Insights Snapshot
The performance of 1906 in the Capsules category across various states has been notably consistent, capturing the top rank in every state it operates in, including Illinois, Massachusetts, Missouri, New Jersey, and New York. Despite maintaining the number one position, there's a noticeable trend of fluctuating sales figures. For instance, in Illinois, while the brand held its top spot, sales saw a downward trend from December 2024 to February 2025 before a slight recovery in March 2025. This pattern suggests that while 1906 has a strong brand presence, market dynamics and consumer preferences might be impacting sales volumes.
In contrast, the performance of 1906 in the Edible category in New York presents a different scenario. Here, the brand ranks within the top 30 but fluctuates between the 21st and 23rd positions over the observed months. This indicates a more competitive landscape within the Edible category compared to Capsules, where 1906's influence is less dominant. Despite this, there is a positive trajectory in sales from February to March 2025, suggesting potential growth opportunities. The absence of 1906 in the top 30 rankings for Edibles in other states might indicate challenges in expanding this category's market presence beyond New York.
Competitive Landscape
In the Illinois capsules category, 1906 has maintained a consistent top position from December 2024 through March 2025, indicating strong brand loyalty and market presence. Despite a noticeable decline in sales over this period, 1906's rank remained unchallenged, suggesting that its competitors are not capitalizing on this opportunity to close the gap. Notably, Avexia and Pure Essentials consistently held the second and third ranks, respectively, but their sales figures were significantly lower than 1906's, with Avexia's sales being less than a third of 1906's sales. This disparity highlights 1906's dominance in the market, although the declining sales trend could be a potential area of concern if competitors begin to innovate or increase their marketing efforts.
Notable Products
In March 2025, 1906's top-performing product was the CBD/THC 1:1 Bliss Tablets 20-Pack, maintaining its first-place rank since December 2024 and achieving a sales figure of 20,701. Boost Drops Pills 20-Pack held steady in second place, despite a gradual decline in sales over the months. The CBD/THC/CBN 2:2:1 Sleep for ZZZ'S Drops 20-Pack rose from fourth to third place, showing a notable increase in sales. The CBD/THC 1:1 Go Drop Tablets climbed from fifth to fourth place, indicating growing consumer interest. Lastly, the CBD/THC 5:1 Chill Tablets re-entered the top five ranking, moving up to fifth place after being unranked in February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
