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Dec-2024
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Overview
Market Insights Snapshot
The performance of the cannabis brand 1906 has been notably strong in the Capsules category across several states. In Illinois, Massachusetts, Missouri, and New York, 1906 consistently held the number one spot from September to December 2024. This dominant position highlights the brand's strong foothold and consumer preference in these markets. Notably, in New York, their sales showed a significant upward trend, reaching a peak in December 2024. However, in Missouri, despite maintaining the top rank, there was a noticeable decline in sales from September to November, with a slight recovery in December.
In contrast, the performance of 1906 in the Edible category in New York presents a different picture. The brand's ranking gradually slipped from 19th in September to 23rd by December 2024, indicating a challenging competitive landscape. This decline in rank suggests potential areas for improvement or a need to reassess strategies within this category. The absence of 1906 in the top 30 rankings in other states for the Edible category could be seen as a gap in their market presence, suggesting that their focus or strength may not be as pronounced outside of the Capsules category. This disparity between categories provides an intriguing insight into the brand's market dynamics and potential areas for growth.
Competitive Landscape
In the New York capsules category, 1906 has consistently maintained its top position from September to December 2024, indicating strong brand loyalty and market presence. Despite the steady competition from Level, which held the second rank throughout the same period, 1906's sales figures have shown a significant upward trend, particularly from November to December, suggesting a successful strategy in capturing consumer interest and expanding its market share. This consistent leadership implies that 1906's product offerings and marketing efforts resonate well with consumers, positioning it favorably against competitors in the New York market.
Notable Products
In December 2024, the top-performing product from 1906 was the CBD/THC 1:1 Bliss Drops Capsules 20-Pack, maintaining its number one rank consistently since September 2024 with sales reaching 14,811. Boost Drop Mini Pills 2-Pack emerged as a strong contender, debuting at the second position. The CBD/THC 5:1 Chill Tablets 20-Pack held the third spot, showing a slight dip from its second position in November 2024. Boost Drops Pills 20-Pack ranked fourth, consistently staying in the top four over the past months. The CBD/THC/CBN Sleep for ZZZ'S Drops 2-Pack entered the rankings at the fifth position, highlighting its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
