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Nov-2024
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Overview
Market Insights Snapshot
In the realm of cannabis capsules, 1906 has established a commanding presence across several states. Notably, the brand has maintained the top position in the capsules category consistently from August to November 2024 in Illinois, Massachusetts, Missouri, and New York. This consistent performance highlights 1906's dominance and consumer preference in these markets. However, it's interesting to note the variance in sales figures, particularly in Missouri, where a significant decline in sales is evident from August to November, suggesting possible market saturation or increased competition.
In contrast, 1906's performance in the edible category in New York reflects a different trend. The brand has struggled to break into the top 10, with rankings hovering around the 18th to 20th position from August to November 2024. This indicates a more competitive landscape in the edibles segment, where 1906 has yet to capture significant market share. The slight decline in sales over these months suggests challenges in gaining traction or perhaps a need for strategic adjustments to enhance their market position in this category.
Competitive Landscape
In the Illinois capsules category, 1906 has consistently maintained its top position from August to November 2024, showcasing its strong brand presence and consumer preference. Despite a noticeable dip in sales from August to September, 1906 rebounded in October and continued to grow in November, indicating a positive sales trajectory. In comparison, Avexia, which holds the second rank, has stable but significantly lower sales figures, highlighting 1906's dominant market share. Similarly, Pure Essentials remains in third place with even lower sales, further emphasizing 1906's lead in this category. This consistent ranking and sales performance suggest that 1906's strategies and product offerings resonate well with consumers, positioning it as a formidable leader in the Illinois capsules market.
Notable Products
In November 2024, the top-performing product for 1906 was the CBD/THC 1:1 Bliss Drops Capsules 20-Pack, maintaining its first-place ranking from the previous two months with sales of 12,663 units. The CBD/THC 5:1 Chill Tablets 20-Pack improved its position to second place, up from third in October, reflecting a steady increase in sales figures. Boost Drops Pills 20-Pack held steady in third place, experiencing a slight decrease in sales compared to October. The CBD/THC/CBN 2:2:1 Sleep for ZZZ'S Drops 20-Pack remained in fourth place, showing consistent sales figures across the months. The CBD/THC 5:1 Chill Drops Pouch 2-Pack entered the rankings at fifth place, marking a new addition to the top five products for November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
