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Jan-2025
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Overview
Market Insights Snapshot
The cannabis brand 1906 has demonstrated a strong performance in the Capsules category across multiple states, consistently holding the top position in Illinois, Massachusetts, Missouri, and New York from October 2024 through January 2025. This sustained ranking indicates a robust market presence and consumer preference for their capsule products in these regions. Notably, while sales figures in Illinois and Massachusetts show a downward trend from November 2024 to January 2025, Missouri and New York experienced fluctuations, with New York showing a significant uptick in January 2025. This variability in sales performance across states might reflect differing market dynamics or seasonal demand variations.
In the Edible category, 1906's performance in New York is more modest, maintaining a position within the top 30 but without breaking into the top 20. The brand ranked 22nd in October, November, and January, with a slight dip to 23rd in December 2024, which might suggest challenges in competing with other edible brands in this state. Despite this, the sales figures for edibles in New York show a positive trajectory, particularly in January 2025, which could indicate growing consumer interest or successful marketing strategies. The absence of 1906 in the top 30 rankings for edibles in states other than New York could be seen as an area for potential growth or a strategic decision to focus on their stronghold in the Capsules category.
Competitive Landscape
In the New York capsules category, 1906 has consistently maintained its leading position from October 2024 through January 2025, showcasing its dominance in this market segment. Despite fluctuations in sales figures, 1906 has managed to stay ahead of its closest competitor, Level, which has consistently ranked second during the same period. The sales gap between 1906 and Level highlights 1906's strong brand presence and customer loyalty, as it has consistently outperformed Level by a significant margin. This consistent top ranking suggests a robust market strategy and product appeal that keeps 1906 at the forefront, while other brands have not managed to break into the top 20 in this category and state, further solidifying 1906's market leadership in New York.
Notable Products
In January 2025, the top-performing product for 1906 was the CBD/THC 1:1 Bliss Drops 20-Pack, maintaining its consistent first-place ranking from the previous months with sales reaching 13,934 units. The CBD/THC/CBN Sleep for ZZZ'S Drops 2-Pack saw a significant rise, jumping from fifth to second place, indicating a growing consumer preference for sleep aids. Boost Drops Pills 20-Pack remained stable in the top three, securing the third position after a slight dip in December 2024. The CBD/THC 5:1 Chill Tablets 20-Pack dropped to fourth place, showing a decrease in sales compared to the previous month. The CBD/THC/CBN 2:2:1 Sleep for ZZZ'S Drops 20-Pack re-entered the rankings in fifth place, suggesting renewed interest in this product line.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
