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Oct-2024
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Overview
Market Insights Snapshot
In the competitive landscape of the cannabis industry, 3C Farms / Craft Cannabis Cultivation has demonstrated notable performance in the California market, particularly in the Flower category. Over the past few months, the brand has shown a positive upward trend, climbing from a rank of 35 in July 2024 to breaking into the top 30 by October 2024, securing the 28th position. This improvement is a testament to their growing presence and potential in the market, as evidenced by a significant uptick in sales from approximately $737,213 in September to $906,512 in October. Such movements suggest a strengthening brand reputation and increasing consumer preference in this category within the state.
Conversely, the Pre-Roll category presents a mixed picture for 3C Farms in California. Although they were not ranked in the top 30 for the initial months, there was a leap from rank 69 in July to 53 by October. While this indicates some progress, the brand's absence from the top 30 highlights a need for strategic emphasis to enhance their competitive edge in this segment. Despite this, the increase in sales from $146,667 in September to $192,009 in October reveals a growing consumer interest, which could be leveraged to further improve their market standing.
Competitive Landscape
In the competitive landscape of the Flower category in California, 3C Farms / Craft Cannabis Cultivation has shown a notable improvement in rank from July to October 2024, moving from 35th to 28th position. This upward trajectory is significant, especially when compared to competitors like Decibel Gardens, which also improved its rank from 33rd to 27th over the same period, and A Golden State, which remained relatively stable around the 29th position. Despite a dip in sales during September, 3C Farms rebounded strongly in October, surpassing its earlier sales figures. This recovery is crucial as it positions 3C Farms competitively against brands like Wave Rider Nursery, which experienced a decline in rank from 20th to 26th, and Mr. Zips, which saw fluctuating ranks but ended October slightly behind 3C Farms. The overall trend suggests that 3C Farms is gaining momentum in the market, potentially attracting more customers and increasing its market share in the coming months.
Notable Products
In October 2024, the top-performing product for 3C Farms / Craft Cannabis Cultivation was Tahoe OG (3.5g) in the Flower category, maintaining its position from July and September, with impressive sales of 8,316 units. Anunnaki OG (3.5g), another Flower product, ranked second, showing a consistent top-two performance over the past four months. Sasquatch Sap (3.5g) climbed to third place in October, improving from its previous fourth place in both August and September. Anunnaki OG Pre-Roll (1g) held steady at fourth place, while Tahoe OG Pre-Roll (1g) remained in the fifth position throughout the observed months. These rankings indicate a strong preference for the Flower category, with slight fluctuations in pre-roll product sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
