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Oct-2024
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Overview
Market Insights Snapshot
A Golden State has shown a consistent presence in the California market, particularly within the Flower category. Despite experiencing minor fluctuations in rankings, the brand managed to maintain its position within the top 30 brands from July to October 2024, with a slight dip to 30th in August before recovering to 28th in September. This resilience suggests a stable consumer base and effective brand positioning in a competitive market. The sales data supports this, with a notable increase in October, indicating a positive trend in consumer demand for their Flower products.
In contrast, A Golden State's performance in the Pre-Roll category has been more dynamic. Starting outside the top 30 in July, the brand improved its ranking to 50th by October 2024. This upward trajectory is a promising sign of growing market penetration and consumer interest in their Pre-Roll offerings. The steady increase in sales figures aligns with this trend, reflecting a successful strategy in enhancing their product appeal and market presence. However, the absence from the top 30 in earlier months highlights the challenges faced in this category, suggesting room for further growth and strategic focus to solidify their standing in California.
Competitive Landscape
In the competitive landscape of the California flower market, A Golden State has maintained a relatively stable position, consistently ranking around the 28th to 30th spot from July to October 2024. Despite a slight dip in August, A Golden State's sales have shown resilience, with a notable increase in October. This stability is contrasted by the performance of competitors like Decibel Gardens, which climbed from 45th to 27th place, indicating a significant upward trend in sales. Meanwhile, Dime Industries experienced a decline, dropping from 22nd to 35th place, suggesting a decrease in market traction. Mr. Zips also showed fluctuations, peaking at 27th before settling at 30th. These shifts highlight the dynamic nature of the market, where A Golden State's consistent performance amidst competitors' volatility could be leveraged as a selling point for its reliability and steady growth potential.
Notable Products
In October 2024, A Golden State's top-performing product was Lava (3.5g) in the Flower category, maintaining its consistent number one ranking since July 2024, with sales figures reaching 5126 units. Alpine Sunrise (3.5g) also held its position firmly as the second top-selling product for four consecutive months. Garlic Blossom (3.5g) made a notable entry into the rankings, securing the third position in October with its first recorded sales. Empanadas Diez (3.5g) dropped from third to fourth place, experiencing a decrease in sales from the previous month. Night Sky (3.5g) reappeared in the rankings at fifth place, having been absent in the months prior to October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
