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Oct-2024
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Overview
Market Insights Snapshot
The performance of A-HA! in the Edible category across Canadian provinces has shown some interesting trends over the past few months. In Alberta, A-HA! maintained a presence in the top 30 brands during July and August 2024, ranking 24th and 25th, respectively. However, it failed to make the top 30 in September and October, indicating a decline in its market position within the province. This suggests that while A-HA! had a foothold in the Alberta market during the summer, its influence waned as the year progressed. By contrast, Saskatchewan saw A-HA! ranking at 14th in July but did not see it ranked in subsequent months, which could imply a similar trend of initial presence followed by a drop-off in visibility or sales.
In Ontario, A-HA!'s performance in the Edible category shows a gradual decline in rankings from 15th in July to 25th by October 2024. This downward trajectory is accompanied by a consistent decrease in sales figures, which might reflect either increased competition or changing consumer preferences in the Ontario market. Despite this, maintaining a rank within the top 30 throughout the four months suggests that A-HA! still holds a certain level of brand recognition and consumer loyalty. The fluctuations in rankings and sales across these provinces highlight the dynamic nature of the cannabis market and underscore the importance of strategic adjustments to maintain competitiveness.
Competitive Landscape
In the Ontario edible cannabis market, A-HA! has experienced a notable decline in its ranking and sales over the past few months, dropping from 15th place in July 2024 to 25th by October 2024. This downward trend contrasts with the performance of competitors such as Indiva, which improved its rank from 26th to 24th over the same period, maintaining relatively stable sales figures. Similarly, Kinloch Wellness held steady in the rankings, consistently outperforming A-HA! in sales. Meanwhile, Spot and Collective Project have shown minor fluctuations in rank but have not surpassed A-HA! in sales volume. The competitive landscape indicates a challenging environment for A-HA!, with a need to address its declining market position and sales to regain its former standing.
Notable Products
In October 2024, the top-performing product for A-HA! was Hash Rosin Chocolate Cups 2-Pack (10mg) in the Edible category, which rose to the first rank with impressive sales of 901 units. Green Apple Hard Extract Lozenges 10-Pack (100mg) dropped to the second rank from its previous first position in September, with sales decreasing significantly to 491 units. Tropical Punch Hard Extract Lozenges 25-Pack (250mg) also saw a decline in position, moving from second to third place, with sales figures closely trailing at 487 units. Electric Blue Razz Berries Gummies 2-Pack (10mg) maintained its fourth position, showing a modest increase in sales from previous months. Raspberry Lemonade Hash Rosin Duos Gummies 2-Pack (10mg) remained consistent in the fifth rank, with a slight increase in sales to 84 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
