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Nov-2024
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Overview
Market Insights Snapshot
In the Canadian market, A-HA! has shown varying performance across different provinces and categories. In Alberta, A-HA! has demonstrated a commendable resurgence in the Edible category, securing the 23rd position in November 2024 after previously not appearing in the top 30 for two consecutive months. This upward movement suggests a positive reception or strategic adjustments that have begun to pay off. Meanwhile, in Ontario, the brand's performance in the Edible category has seen a steady decline from August to November 2024, slipping from the 18th position to the 26th. This decline could indicate increased competition or possible shifts in consumer preferences.
Examining sales trends, A-HA! experienced a significant drop in sales in Ontario from August to November 2024, with sales figures decreasing from over 130,000 to around 16,000. This stark reduction highlights challenges the brand faces in maintaining its market share within the province. Conversely, in Alberta, there's a noticeable recovery in sales, with November figures showing a healthy increase compared to earlier months. The brand's re-entry into the top 30 in Alberta suggests potential growth opportunities if current strategies continue to resonate with consumers. These insights reflect the dynamic nature of the cannabis market, where regional preferences and competitive landscapes significantly impact brand performance.
Competitive Landscape
In the Ontario Edible market, A-HA! has experienced a notable decline in its ranking over the past few months, dropping from 18th place in August 2024 to 26th place by November 2024. This downward trend in rank is mirrored by a significant decrease in sales, suggesting a potential loss of market share. In contrast, Indiva has maintained a stable presence, consistently ranking 24th in both October and November, with sales showing a slight upward trend. Meanwhile, Spot has improved its position from 27th in August to 25th in November, indicating a gradual increase in market traction. Even Cannabis Company and Collective Project have shown relatively stable rankings, though their sales figures suggest some volatility. These dynamics highlight the competitive pressures A-HA! faces, emphasizing the need for strategic adjustments to regain its footing in the market.
Notable Products
In November 2024, the top-performing product from A-HA! was the Milk Chocolate Live Rosin Waffle Cones 2-Pack (10mg), which rose to the number one position with notable sales of 1369 units. Following closely was the Hash Rosin Chocolate Cups 2-Pack (10mg), maintaining a strong presence by securing the second rank, showing a consistent upward trend in sales from previous months. The Tropical Punch Hard Extract Lozenges 25-Pack (250mg) held the third position, despite a significant drop in sales figures compared to earlier months. The Green Apple Hard Extract Lozenges 10-Pack (100mg) slipped to fourth place, indicative of a declining sales trajectory since August. Lastly, the Raspberry Lemonade Hash Rosin Duos Gummies 2-Pack (10mg) re-entered the top five, showing a resurgence since its absence in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
