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Aug-2024
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Overview
Market Insights Snapshot
In Alberta, A-HA! displayed a notable presence in the Edible category, achieving the 22nd rank in May 2024. However, the brand did not maintain its position in the top 30 in subsequent months, indicating a potential decline in market competitiveness or consumer preference within this province. This drop-off could be a point of concern for the brand's market strategy in Alberta, suggesting a need for enhanced marketing efforts or product innovation to regain its standing.
Conversely, in Ontario, A-HA! showed a positive trend in the Edible category, moving from the 18th rank in May 2024 to the 15th rank by July 2024, before slightly dropping to 17th in August 2024. This fluctuation still reflects a generally strong performance in a competitive market. Additionally, Saskatchewan saw A-HA! improve its ranking from 12th in May 2024 to 11th in June 2024, though it did not remain in the top 30 for the following months. The initial upward movement in Saskatchewan suggests a growing acceptance or popularity, but the subsequent absence from the top 30 highlights a potential volatility in consumer demand or market dynamics.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ontario, A-HA! has shown notable fluctuations in its ranking and sales over the past few months. From May to August 2024, A-HA! experienced a peak in July with a rank of 15, followed by a slight dip to 17 in August. This fluctuation is indicative of the dynamic nature of the market, where brands like Edison Cannabis Co and 1964 Supply Co also experienced significant changes in their rankings. For instance, Edison Cannabis Co dropped from 7th in June to 19th in August, which could suggest a shift in consumer preferences or competitive pressures. Meanwhile, 1964 Supply Co maintained a relatively stable position, moving from 16th to 15th. A-HA!'s sales saw a peak in July, which could be attributed to successful marketing campaigns or product launches, but the subsequent decline in August highlights the need for continuous innovation and strategic adjustments to maintain a competitive edge in this volatile market.
Notable Products
For August 2024, the top-performing product from A-HA! was Tropical Punch Hard Extract Lozenges 25-Pack (250mg) in the Edible category, maintaining its rank at number one with notable sales of 2550 units. Green Apple Hard Extract Lozenges 10-Pack (100mg) held steady at the second position, demonstrating consistent popularity. Hash Rosin Chocolate 2-Pack (10mg) also retained its third-place ranking. Milk & White Chocolate Hash Rosin Cups 2-Pack (10mg) showed a significant improvement, moving up to fourth place from fifth in previous months. A new entry, Electric Blue Razz Berries Gummies 2-Pack (10mg), debuted at fifth place in August 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
