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Dec-2024
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Overview
Market Insights Snapshot
Alchemist has shown a consistent performance in the Concentrates category in Maryland, maintaining its position within the top 12 brands throughout the final months of 2024. Notably, the brand held the 9th rank in September and October, briefly dropped to 12th in November, and then reclaimed its 9th spot by December. This stability in ranking, coupled with a notable increase in sales from November to December, suggests a strong recovery and resilience in the market. The ability to remain in the top 10 for most of the period indicates a solid foothold in the Maryland concentrates market, reflecting positively on Alchemist's brand strength and consumer appeal in this category.
In contrast, Alchemist's presence in the Vapor Pens category in Maryland has been less consistent, with rankings fluctuating between 38th and 46th place. The brand's highest position was in November at 38th, but it was unable to sustain this momentum, dropping back to 46th by December. This inconsistency highlights a challenge in capturing a stable market share in the Vapor Pens category, which may be due to increased competition or shifting consumer preferences. The fact that Alchemist did not breach the top 30 in this category throughout the observed months suggests there is room for growth and improvement in their strategy to better compete and capture consumer interest in Maryland's vapor pen market.
Competitive Landscape
In the Maryland concentrates market, Alchemist has experienced fluctuating rankings over the last few months, indicating a dynamic competitive landscape. Notably, Alchemist maintained a steady rank at 9th place in September and October 2024, but dropped to 12th in November before rebounding to 9th in December. This volatility contrasts with the consistent performance of competitors like Verano, which hovered around the 10th and 11th positions, and Doctor Solomon's, which showed a slight dip in December. Meanwhile, District Cannabis made a remarkable leap from being outside the top 20 in September to securing the 5th position by December, showcasing significant sales growth. SunMed, initially leading the market, saw a decline from 1st to 7th place by December. These shifts highlight the competitive pressures Alchemist faces, emphasizing the need for strategic adjustments to maintain and improve its market position amidst rapidly changing dynamics.
Notable Products
In December 2024, the top-performing product for Alchemist was Member Berry Live Resin Sugar (1g), which achieved the number one rank with notable sales of 1,028 units. Fruit Cake Live Resin Badder (1g) maintained its second place from the previous month with consistent sales figures. Pineapple Upside Down Cake Live Resin Badder (1g) improved its standing to third place, showcasing a rise from its fourth position in November. Pineapple Upside Down Cake Live Resin Sugar (1g) dropped slightly to fourth place after previously holding the top spot in November. Motorbreath Live Resin Sugar (1g) remained stable in the fifth position, indicating consistent performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
