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Nov-2024
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Overview
Market Insights Snapshot
Alchemist has shown a mixed performance across different categories and states. In the concentrates category in Maryland, Alchemist maintained a steady presence within the top 10 rankings from August to October 2024, before slipping to the 11th position in November. This slight dip may indicate increased competition or a shift in consumer preferences, but the brand's ability to remain close to the top 10 suggests resilience. In contrast, in the vapor pens category in Maryland, Alchemist was not in the top 30 until November, when they made a significant leap to 36th. This upward movement indicates a positive trend and potential growth in this segment, possibly due to strategic changes or new product introductions.
While Alchemist's performance in the concentrates category in Maryland shows some volatility, the brand's consistent presence in the top 10 for most of the observed months highlights its strong foothold. On the other hand, the substantial improvement in the vapor pens category, moving from outside the top 30 to 36th place in November, could signify emerging opportunities for the brand. This category's upward trajectory might be worth monitoring for potential strategies that could further enhance Alchemist's market share. The brand's ability to adapt and grow in different categories reflects its dynamic approach in a competitive landscape.
Competitive Landscape
In the Maryland concentrates market, Alchemist has experienced fluctuating rankings over the past few months, indicating a competitive landscape that requires strategic adjustments. While Alchemist maintained a steady rank of 9th in September and October 2024, it slipped to 11th in November, suggesting a need to bolster its market presence. This decline in rank contrasts with brands like MPX - Melting Point Extracts, which rose to 5th place in September before settling at 10th in November, and Doctor Solomon's, which consistently improved its rank to reach 9th in November. Meanwhile, Verano and #Hash showed varied performances, with Verano climbing to 10th in October and #Hash experiencing a dip to 17th in the same month. These dynamics highlight the importance for Alchemist to innovate and differentiate its offerings to regain and sustain a competitive edge in this rapidly evolving market.
Notable Products
In November 2024, Alchemist's top-performing product was Fruit Cake Live Resin Badder (1g) in the Concentrates category, securing the number one rank with sales of 408 units. Member Berry Live Resin Sugar (1g) followed closely in second place, while Pineapple Upside Down Cake Live Resin Sugar (1g) rose to third, improving from a previous fifth rank in September. Forgotten Tangie Live Resin Sugar (1g) dropped slightly to fourth place, showing a consistent presence in the top ranks since August. Skittlez Cured Badder (1g) rounded out the top five, marking its debut in the rankings for November. This month saw significant shifts in product rankings, with Pineapple Upside Down Cake Live Resin Sugar (1g) showing notable upward movement.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
