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Nov-2024
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Overview
Market Insights Snapshot
Alien Labs has shown noteworthy performance in the Arizona cannabis market, particularly in the Flower category. Over the months from August to November 2024, Alien Labs climbed from rank 10 to rank 6, indicating a strong upward trend in this category. This improvement is underscored by a significant increase in sales, with November sales reaching over $1 million. In contrast, the brand's presence in the Pre-Roll category was absent from the top rankings until November, when it entered at rank 16. However, Alien Labs' performance in the Vapor Pens category has been inconsistent, as it did not maintain a top 30 position for the entire period, suggesting potential challenges in this segment.
In California, Alien Labs consistently maintained a strong position in the Flower category, holding steady at rank 5 in November 2024, despite slight fluctuations in sales figures. This stability highlights the brand's solid foothold in the California market. However, the Pre-Roll category presented a more volatile picture, with Alien Labs dropping out of the top 30 in November after reaching rank 46 in October. The Vapor Pens category also showed a slight decline, with the brand moving from rank 19 in August to 23 in November, which may indicate a need for strategic adjustments to regain momentum in this segment. Overall, while Alien Labs demonstrates strength in certain categories, there are opportunities for growth and improvement in others.
Competitive Landscape
In the competitive landscape of the California flower category, Alien Labs has maintained a consistent rank of 5th place from August to November 2024, indicating a stable position amidst fluctuating market dynamics. Notably, Blem has shown a significant upward trend, climbing from 4th to 3rd place by November, which suggests increasing consumer preference that could potentially challenge Alien Labs' market share. Meanwhile, Oakfruitland has experienced a slight decline, dropping from 3rd to 4th place, which may present an opportunity for Alien Labs to capitalize on any potential gaps left by Oakfruitland's shift. Additionally, Pacific Stone and Claybourne Co. have shown movements in rank, with Pacific Stone improving from 8th to 7th and Claybourne Co. fluctuating between 6th and 8th, suggesting a dynamic competitive environment where Alien Labs must continue to innovate to maintain its position and potentially advance in rank.
Notable Products
In November 2024, Alien Labs' top-performing product was Exclusive Biskante (3.5g) in the Flower category, maintaining its number one rank from the previous two months with sales reaching 10,912 units. Atomic Apple (3.5g), newly ranked, secured the second position, indicating a strong market entry with notable sales figures. Gemini (3.5g) held steady at the third position, showing a consistent performance over the months. Bk Satellite (3.5g) dropped to fourth place from its previous second rank, despite an increase in sales compared to October. Dark Web (3.5g) re-entered the top five at fifth place, marking a return to the rankings after being unlisted in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
