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Oct-2024
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Overview
Market Insights Snapshot
Alien Labs has shown varied performance across different states and product categories. In the state of Arizona, the brand's Flower category maintained a steady presence within the top 10 rankings from July to October 2024, despite a slight dip in sales from July to August. However, the Vapor Pens category experienced more volatility, dropping out of the top 30 in September but managing to re-enter the list at rank 30 in October. This fluctuation indicates a potential challenge in sustaining market presence in the Vapor Pens category within Arizona.
In California, Alien Labs has exhibited strong performance, particularly in the Flower category, where it consistently ranked within the top five brands across the months. Although there was a slight decline from third to fifth position in October, the sales figures remained robust, suggesting a stable consumer base. The Pre-Roll category, while initially outside the top 30, saw significant improvement, climbing to rank 44 by October. Meanwhile, the Vapor Pens category saw a gradual decline in ranking from 19th in July to 24th in October, indicating a potential area for strategic focus to regain momentum in this segment.
Competitive Landscape
In the competitive landscape of the California flower category, Alien Labs has experienced fluctuations in its ranking over the past few months, reflecting a dynamic market environment. Despite a strong start in July 2024 with a rank of 3, Alien Labs saw a dip to 5 in August and October, indicating increased competition. Notably, Blem and Oakfruitland have shown resilience, with Blem climbing to rank 3 in August and Oakfruitland consistently maintaining a top 4 position, even reaching rank 2 in August. Meanwhile, Pacific Stone has shown a steady improvement, moving from rank 7 in July to 6 in October, suggesting a positive trend in sales. These shifts highlight the competitive pressure on Alien Labs to maintain its market position amidst brands that are either gaining momentum or holding strong in the rankings.
Notable Products
In October 2024, Alien Labs' top-performing product was Exclusive Biskante (3.5g) in the Flower category, maintaining its number one rank from September with sales of 10,427 units. Gemini (3.5g) climbed to the second position, improving from fifth place in September, indicating a resurgence in popularity. Bk Satellite (3.5g) held steady in third place, showing consistent performance despite a slight decrease in sales. Krypto Chronic (3.5g) dropped to fourth, experiencing a decline from its previous second-place rank in September. Planet Red (3.5g) rounded out the top five, slipping from third place, reflecting a gradual decline over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
