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Jan-2025
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Overview
Market Insights Snapshot
Alien Labs has shown a varied performance across different product categories and states, with notable movements in rankings. In the Arizona market, Alien Labs' Flower category consistently maintained a presence in the top 10, fluctuating slightly from 9th to 7th place before returning to 9th in January 2025. This indicates a strong foothold in the Flower category within the state. However, their performance in the Pre-Roll category saw them dropping out of the top 30 by December 2024, highlighting a potential area for improvement. Meanwhile, their Vapor Pen category rankings in Arizona hovered around the lower end of the top 30, suggesting moderate but stable performance.
In California, Alien Labs' performance in the Flower category experienced a slight decline, moving from 6th place in October 2024 to 10th place by January 2025. Despite this drop, they remained within the top 10, showcasing their continued strength in this category. The Pre-Roll category, however, did not fare as well, with rankings consistently outside the top 30, indicating a challenge in capturing market share. On the other hand, their Vapor Pen category maintained a presence within the top 30, though it saw a slight decline in rankings from 21st to 25th, suggesting room for growth. These movements highlight the brand's varied performance across categories and regions, with some areas of strength and others that may require strategic focus.
Competitive Landscape
In the competitive landscape of the California flower category, Alien Labs has experienced notable fluctuations in its ranking, which could impact its market positioning and sales trajectory. Starting from October 2024, Alien Labs was ranked 6th, but saw a dip to 9th in November, briefly recovering to 8th in December, before dropping again to 10th by January 2025. This downward trend in rank suggests increasing competition, particularly from brands like UpNorth Humboldt and Gramlin. UpNorth Humboldt consistently maintained a strong presence, improving from 10th to 8th, while Gramlin made a significant leap from 18th to 8th, indicating a robust growth in sales. Meanwhile, Glass House Farms (CA) showed a steady improvement from 14th to 12th, and Pacific Stone experienced a decline from 7th to 11th, suggesting a potential shift in consumer preferences. These dynamics highlight the need for Alien Labs to strategize effectively to regain its competitive edge and stabilize its sales performance amidst the evolving market conditions.
Notable Products
In January 2025, Bk Satellite (3.5g) emerged as the top-performing product for Alien Labs, climbing from the fourth position in December 2024 to first place, with notable sales of 8281 units. Atomic Apple (3.5g) maintained a strong performance, holding steady in the second rank, despite not being ranked in December. Dark Web (3.5g) fell from the top position in December to third place in January, indicating a slight decline in its sales momentum. Gemini (3.5g) consistently held its ground, remaining in the fourth position for both December and January. Kryptochronic (3.5g) saw stability in its ranking, maintaining the fifth position from December to January, reflecting a steady demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
