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Dec-2024
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Overview
Market Insights Snapshot
Alien Labs has demonstrated a notable presence in the cannabis market, particularly in the Arizona and California markets. In Arizona, the brand has maintained a strong position in the Flower category, consistently ranking within the top 10 from September to December 2024, with a peak at 7th place in November. This reflects a positive trajectory, as sales saw a notable increase in that month. However, their performance in the Vapor Pens category has been less consistent, with rankings fluctuating around the 30th mark, indicating potential challenges in this segment. Interestingly, Alien Labs was not ranked in the top 30 for Pre-Rolls in October and December, which might suggest a need for strategic adjustments in this product line within Arizona.
In California, Alien Labs has shown robust performance in the Flower category, consistently holding top 6 positions throughout the last quarter of 2024. This stability highlights their strong foothold in this critical market, with sales peaking in December. Conversely, their presence in the Pre-Roll category has been variable, with rankings dropping to 79th in November before recovering slightly to 66th in December. This fluctuation suggests volatility and potential areas for growth or improvement. The Vapor Pens category has seen steadier performance, with rankings hovering around the 20th position, indicating a solid but not leading market share. The varying performance across these categories and states highlights both the strengths and areas where Alien Labs could focus on to optimize their market presence.
Competitive Landscape
In the competitive landscape of the California flower category, Alien Labs has experienced some fluctuations in its ranking over the last few months of 2024. Starting in September, Alien Labs held the 4th position but gradually slipped to 6th by December. This decline in rank is notable as it coincides with a dip in sales during October and November, although there was a recovery in December. In contrast, Claybourne Co. demonstrated a remarkable improvement, climbing from 8th in October to 5th in December, with a significant increase in sales during the same period. Oakfruitland also maintained a strong presence, consistently ranking above Alien Labs and even improving its sales figures. Meanwhile, CAM and Gramlin showed varying performances, with CAM maintaining a steady rank and Gramlin making a notable leap from 18th in October to 8th in December. These dynamics suggest that while Alien Labs remains a key player, the competitive pressure is intensifying, particularly from brands like Claybourne Co. and Oakfruitland, which are gaining traction in the market.
Notable Products
In December 2024, Alien Labs' top-performing product was Dark Web (3.5g) in the Flower category, ascending to the number one rank with sales of 11,996 units. Biskante (3.5g), also in the Flower category, which had consistently held the top position from September to November, moved to the second rank despite a sales increase to 10,627 units. Gemini (3.5g) maintained its third-place ranking from November, showing a significant sales boost to 10,040 units. Bk Satellite (3.5g) dropped to fourth place, while Krypto Chronic (3.5g) re-entered the rankings at fifth place after being absent in November. These shifts highlight a dynamic change in consumer preferences within Alien Labs' Flower category over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
