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Oct-2024
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Overview
Market Insights Snapshot
Alluris Wellness has shown a dynamic performance across different states and product categories. In the state of Illinois, the brand has maintained a strong presence in the Topical category, although there has been a noticeable downward trend in their rankings over the past few months. Starting from a solid 4th place in July 2024, they slipped to 6th by October 2024. This decline is mirrored by a reduction in sales from $20,944 in July to $13,116 in October, indicating potential challenges in maintaining market share or consumer interest. Such movements suggest a need for strategic adjustments to regain or stabilize their position in this competitive market.
Interestingly, the absence of Alluris Wellness from the top 30 rankings in other states and categories could be viewed as a significant opportunity for growth or a challenge in expanding their market reach. This absence might suggest that the brand is either focusing its efforts predominantly in Illinois or struggling to establish a foothold in other regions. The lack of presence in the top 30 could be a strategic decision to concentrate resources or an indicator of untapped potential in other states. Understanding the underlying reasons for these trends could be crucial for stakeholders looking to optimize their market strategy and capitalize on potential growth areas.
Competitive Landscape
In the competitive landscape of the topical cannabis market in Illinois, Alluris Wellness has experienced a notable decline in its ranking over recent months, moving from 4th place in July 2024 to 6th place by October 2024. This downward trend in rank is mirrored by a decrease in sales, suggesting a potential loss of market share. In contrast, Nature's Grace and Wellness and Doctor Solomon's have maintained stronger positions, consistently ranking in the top three. Particularly, Doctor Solomon's has shown resilience by reclaiming the 2nd spot in September before slipping back to 3rd in October, indicating a competitive edge over Alluris Wellness. Meanwhile, Pure Essentials has maintained a stable rank around 4th and 5th, suggesting that Alluris Wellness may need to strategize to regain its footing in this competitive market.
Notable Products
In October 2024, the top-performing product for Alluris Wellness was the CBD/THC/CBG 1:1:1 Alluris Soothe Lotion within the Topical category, maintaining its first-place ranking for four consecutive months. Despite a steady decline in sales from July to October, where it sold 443 units in the latter month, it remained the top seller. This consistent performance highlights the product's strong market presence despite the decrease in sales figures over time. Notably, its enduring popularity suggests a loyal customer base or effective marketing strategies. Overall, the rankings for Alluris Wellness products in October reflect a stable trend with no new products overtaking the long-standing leaders.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
