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Nov-2024
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Overview
Market Insights Snapshot
Alluris Wellness has shown a consistent presence in the Topical category in Illinois over the past few months. In August and September 2024, the brand maintained a steady ranking at 5th place, though it experienced a slight dip to 6th place in October. By November, Alluris Wellness was no longer in the top 30, indicating a significant decline in its market position. This drop is noteworthy, as it suggests a potential challenge in maintaining competitive performance in this category and region. The sales figures also reflect this downward trend, with a noticeable decrease from August to October.
While the brand's performance in Illinois provides valuable insights, it is equally important to consider its standing across other states and categories. Unfortunately, the available data does not provide a comprehensive view of Alluris Wellness's ranking in other regions or categories, highlighting a gap in its market penetration or visibility. This absence from the top 30 in November could be indicative of either a strategic shift or increased competition, which might be affecting its overall performance. Understanding these dynamics could be crucial for stakeholders looking to assess the brand's market strategy and future potential.
Competitive Landscape
In the Illinois Topical category, Alluris Wellness has experienced a notable decline in its competitive standing over the past few months. Starting from a rank of 5th in August and September 2024, Alluris Wellness dropped to 6th place by October, and was no longer in the top 20 by November. This downward trend in rank is mirrored by a consistent decrease in sales, which suggests a loss of market share. In contrast, Nature's Grace and Wellness maintained a strong position, consistently ranking 2nd in August and October, while Pure Essentials also saw a decline, moving from 4th to 5th before dropping out of the top 20 by November. The competitive landscape indicates that Alluris Wellness may need to reassess its strategies to regain its footing in the market.
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Notable Products
In November 2024, the top-performing product from Alluris Wellness was the CBD/THC/CBG 1:1:1 Alluris Soothe Lotion, maintaining its number one ranking consistently from August through November. Despite a notable decrease in sales figures, dropping to 102 units sold in November, it remains the leader in the Topical category. This product has held its top position for four consecutive months, indicating strong and sustained consumer demand. The robust performance of this lotion contrasts with other products in the lineup, which have seen more fluctuation in rankings over the same period. As the flagship product, the Soothe Lotion's continued dominance suggests it is a key driver of sales for the brand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
