Dec-2024
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Overview
Market Insights Snapshot
Altered Alchemy has shown a remarkable performance in the Oregon market, particularly in the Concentrates category, where it consistently held the top rank from September to December 2024. This stability in ranking is a testament to their strong market presence and consumer preference in this category. The brand's sales figures in Concentrates have seen a notable upward trend, with December sales reaching $1,706,811. In contrast, their performance in the Pre-Roll category was less impressive, as they did not make the top 30 in September and only entered the rankings in October at position 51, later improving to 38 in November before slipping to 46 in December. This fluctuation suggests potential challenges in maintaining a strong foothold in the Pre-Roll segment.
In the Vapor Pens category, Altered Alchemy has shown a gradual improvement in Oregon, moving from rank 33 in September to 25 by December. This upward trajectory indicates a growing acceptance and possibly an increase in market share within this category. The sales data reflects this positive movement, with a noticeable spike in December. However, the brand's absence from the top 30 in the Pre-Roll category for September highlights an area where growth opportunities may exist, as it suggests a weaker competitive edge compared to its stronghold in Concentrates. Overall, Altered Alchemy's performance across different categories in Oregon presents a mix of dominance in certain areas and opportunities for growth in others.
Competitive Landscape
In the Oregon concentrates market, Altered Alchemy has consistently maintained its top position from September to December 2024, showcasing a robust growth trajectory in sales. Despite the competitive landscape, Altered Alchemy's leadership is unchallenged, with a significant sales increase each month. White Label Extracts (OR) and Red Eye Extracts (OR) are notable competitors, with Red Eye Extracts fluctuating between second and fourth positions, and White Label Extracts holding steady mostly in third place. This indicates that while these brands are competitive, they have not significantly threatened Altered Alchemy's dominance. The consistent top ranking of Altered Alchemy, alongside its increasing sales, highlights its strong brand presence and customer loyalty in the Oregon concentrates category.
Notable Products
In December 2024, Altered Alchemy's top-performing product was Horchata x Blue Razz Live Resin (1g), which secured the number one rank in the Concentrates category with sales reaching 9,472 units. Following closely was Acai Gelato Live Resin (1g) at the second rank, maintaining a strong presence in the market. Warheadz x Mai Tai Cured Resin (1g) and Apples & Bananas Live Resin (1g) held the third and fourth positions, respectively, indicating consistent demand in the concentrates segment. Zkittlez Pie Live Resin (1g) rounded out the top five, showcasing a robust performance among consumers. Compared to previous months, these products have risen significantly in popularity, with Horchata x Blue Razz Live Resin (1g) making a notable leap to the top spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.