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Oct-2024
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Overview
Market Insights Snapshot
Altered Alchemy has demonstrated a strong performance in the Oregon market, particularly in the Concentrates category, where it consistently held the top rank from July to October 2024. This consistent ranking, coupled with a notable increase in sales from July to October, suggests a robust demand and effective market presence in this category. However, the brand's presence in the Vapor Pens category has been less stable, with rankings fluctuating between 30th and 33rd, indicating potential challenges in maintaining a competitive edge. The absence of a ranking in the Pre-Roll category for the same period highlights a strategic gap, as not making it into the top 30 suggests limited market penetration or consumer interest in this segment.
Despite the fluctuations in the Vapor Pens category, Altered Alchemy's overall trajectory in Oregon remains positive due to its dominance in Concentrates. This category's consistent top ranking and growth in sales could provide a stable foundation for the brand to explore and strengthen its presence in other categories. The lack of visibility in the Pre-Roll segment could be seen as a missed opportunity, pointing to areas where strategic adjustments might be necessary to capture a broader audience. By focusing on expanding its product offerings or enhancing marketing strategies in underperforming categories, Altered Alchemy could potentially replicate its success in Concentrates across other segments, thereby solidifying its market position.
Competitive Landscape
In the Oregon concentrates market, Altered Alchemy has maintained a dominant position, consistently ranking first from July to October 2024. This unwavering top rank highlights its strong market presence and customer preference. In contrast, High Tech has held the second position throughout the same period, indicating a stable but distant competition. Meanwhile, Bobsled Extracts has shown notable fluctuations, moving from fifth in July to third by October, suggesting a potential upward trajectory in market influence. Despite these shifts among competitors, Altered Alchemy's sales have shown a significant upward trend, particularly with a substantial increase in October, reinforcing its leadership and possibly widening the gap with its competitors.
Notable Products
In October 2024, Animal Cookies Cured Resin (1g) emerged as the top-performing product for Altered Alchemy, securing the first rank with impressive sales of 8,401 units. Heavy Eyes Cured Resin (1g) followed closely in second place. Notably, Purple Octane Cured Resin (1g) dropped from second in September to third place in October, showing a slight decrease in its ranking. Banana Cooler Cured Resin (1g), which held the top spot in September, fell to fourth place. Pink Sherbet Cured Resin (1g) maintained its position in fifth place, indicating consistent performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
