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Nov-2024
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Overview
Market Insights Snapshot
Altered Alchemy has maintained a strong presence in the Oregon market, particularly in the Concentrates category, where it consistently held the top rank from August to November 2024. This consistent performance is indicative of a solid market strategy and consumer preference for their products in this category. However, in the Vapor Pens category, while they have shown slight improvement, moving from 36th to 32nd place over the same period, they remain outside the top 30 brands. This suggests potential room for growth and an opportunity to enhance their market share. The Pre-Roll category saw Altered Alchemy enter the rankings in October at 49th and climb to 36th by November, indicating a positive trend and growing acceptance among consumers.
Despite the impressive performance in Concentrates, Altered Alchemy's absence from the top 30 brands in the Pre-Roll category until November may highlight a competitive landscape or a need for strategic adjustments in product offerings or marketing. Their steady climb in Vapor Pens, albeit slow, suggests a gradual strengthening of their position, which could be leveraged further with targeted efforts. The brand's ability to maintain a leading position in Concentrates while making incremental gains in other categories reflects a balanced approach to market penetration and product diversification. These movements across categories underscore the dynamic nature of the cannabis market in Oregon and the importance of continuous adaptation to consumer preferences and market trends.
Competitive Landscape
In the Oregon concentrates market, Altered Alchemy has maintained a dominant position, consistently ranking first from August to November 2024. This stability in rank is a testament to its strong market presence and consumer preference. In contrast, competitors such as White Label Extracts (OR) and Red Eye Extracts (OR) have experienced fluctuations in their rankings, with White Label Extracts moving from third to second place in October before dropping back to third in November, and Red Eye Extracts shifting between second and third positions in the same period. Despite these changes, both competitors remain significantly behind Altered Alchemy in terms of sales volume, highlighting Altered Alchemy's strong brand loyalty and market strategy. This consistent top ranking and sales growth suggest that Altered Alchemy is effectively leveraging its brand strengths and market opportunities to sustain its leadership in the Oregon concentrates category.
Notable Products
In November 2024, Altered Alchemy's top-performing product was Watermelon Prosecco Cured Resin (1g) in the Concentrates category, securing the number one rank with sales of 7,085 units. Following closely were Banana Zoap Cured Resin (1g) and Coconut Milk Cured Resin (1g), ranked second and third, respectively. WJR Cured Resin (1g) and White Runtz Cured Resin (1g) completed the top five, indicating a strong preference for cured resins among consumers. Compared to previous months, these products have consistently maintained their positions, suggesting stable consumer loyalty and demand. The sales figures reflect a growing trend in the popularity of these particular concentrate products from Altered Alchemy.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
