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Sep-2024
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Overview
Market Insights Snapshot
Altua has shown a notable presence in the beverage category in New York, making a significant entry into the top 10 by September 2024. This upward movement is impressive, considering that Altua was not ranked within the top 30 in previous months, indicating a strategic push or a successful product launch that resonated with consumers. The jump to the 8th position suggests that Altua is capitalizing on a growing demand for cannabis-infused beverages in the state, a trend that might be worth watching as they continue to establish their footprint in this category.
In other states, Altua's performance across different categories is not as prominent, as they did not appear in the top 30 rankings outside of New York. This absence could imply either a focused strategy on the New York market or challenges in gaining traction elsewhere. The lack of presence in other states or categories might be a point of concern or a deliberate decision to concentrate resources and marketing efforts in a specific region. This selective focus could either be a stepping stone for broader expansion or a reflection of competitive pressures in other markets. The dynamics of Altua's strategy and its impact on their growth trajectory remain an interesting aspect to monitor.
Competitive Landscape
In the competitive landscape of the Beverage category in New York, Altua has experienced a notable shift in its market presence. While Altua was not ranked in the top 20 brands from June to August 2024, it made a significant entry at the 8th position in September 2024. This rise in rank indicates a positive momentum for Altua, suggesting an effective strategy or product launch that has resonated with consumers. In contrast, brands like MyHi and Weed Water have maintained higher ranks throughout the same period, with Weed Water consistently outperforming MyHi in sales, despite a slight dip in September. This competitive dynamic highlights the challenges Altua faces in climbing the ranks further but also underscores the potential for growth if current trends continue.
Notable Products
In September 2024, the top-performing product for Altua was the Blood Orange Spritzer (5mg THC, 12oz) in the Beverage category, maintaining its number one rank with impressive sales of 1496 units. The Passion Fruit Spritzer (5mg THC, 12oz) climbed to the second position from third in August, reflecting a notable increase in demand. The Pomegranate Spritzer (5mg THC, 12oz) held steady at third place, showcasing consistent performance over the months. Meanwhile, the Pomegranate Spritzer (6mg THC, 12oz) remained in fourth place, indicating stable but modest sales. Lastly, the Blood Orange Spritzer 4-Pack (20mg THC, 12oz) did not rank in September, as it had in previous months, suggesting a shift in consumer preference towards single units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
