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Oct-2024
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Overview
Market Insights Snapshot
Amber's performance across different states and product categories reveals a mixed bag of results, showcasing both impressive gains and areas needing improvement. In Arizona, the brand has made notable strides in the Concentrates category, peaking at rank 5 in September 2024, but experienced a drop to rank 13 by October. This fluctuation is mirrored in the Vapor Pens category, where Amber climbed to rank 15 in September before slipping back to 25 in October. Meanwhile, in the Pre-Roll category, Amber consistently remained within the top 30, although it just held onto the 29th position by October. However, Amber's absence from the top 30 in the Flower category during August and October suggests potential challenges in maintaining a competitive edge in this segment.
In other states, Amber's performance varies significantly. In Colorado, Amber has consistently dominated the Concentrates category, maintaining the top position from September through October 2024, indicating strong brand loyalty and product reception. However, the Vapor Pens category tells a different story, with rankings fluctuating from 37 in July to 36 in October, suggesting a need for strategic adjustments to capture market share. Meanwhile, in Illinois, Amber saw a remarkable improvement in Concentrates, jumping from rank 26 in July to 12 by October, pointing to successful market penetration strategies. Yet, Amber's absence in the Massachusetts market until October, where they debuted at rank 21 in the Concentrates category, indicates potential growth opportunities that the brand is beginning to explore.
Competitive Landscape
In the competitive landscape of concentrates in Colorado, Amber has demonstrated a notable upward trajectory in both rank and sales, positioning itself as a formidable player in the market. In July and August 2024, Amber held the second rank, trailing behind Green Dot Labs, which maintained the top position. However, a significant shift occurred in September and October 2024, when Amber ascended to the first rank, surpassing Green Dot Labs, which dropped to second place. This rise in rank coincides with a consistent increase in Amber's sales figures, contrasting with the declining sales of Green Dot Labs. Meanwhile, Next1 Labs LLC maintained a steady third rank throughout this period, indicating a stable but less competitive position compared to Amber's dynamic growth. Amber's strategic advancements in product offerings or marketing strategies might be contributing to its enhanced market presence and consumer preference in the concentrates category in Colorado.
Notable Products
In October 2024, Amber's top-performing product was Chemdawg Wax (1g) in the Concentrates category, which climbed to the number one spot with sales of 11,348 units. MAC Wax (1g) followed closely as the second-highest performer, maintaining its strong presence from the previous months and increasing its rank from third place in September. Ky Jealous Wax (4g) made a notable entry into the rankings at third place, showcasing significant sales momentum. Modified Grapes Wax (1g) debuted at fourth place, indicating a successful product launch. Sumo Grande Wax (1g), despite being the top product in September, fell to fifth place in October, reflecting a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
