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Nov-2024
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Overview
Market Insights Snapshot
Amber's performance across various states and product categories has seen some noteworthy shifts in recent months. In Arizona, the brand experienced a significant decline in the Concentrates category, dropping from a rank of 6 in September to 22 by November. This downward trend is mirrored in the Vapor Pens category, where Amber fell from 15th place in September to 34th in November. While they managed to maintain a presence in the top 30 for Pre-Rolls until October, they were absent from the rankings in November, indicating a possible struggle to compete in this segment as well. It's worth noting that Amber did not make it into the top 30 for Flower in Arizona, highlighting a potential area for growth or a reevaluation of their strategy in this category.
In contrast, Amber's performance in Colorado has been more consistent, particularly in the Concentrates category, where they have held the top spot since August. This consistency suggests a strong market presence and customer loyalty in this segment. In the Vapor Pens category, however, Amber has shown improvement, moving from 48th place in August to 32nd in November, indicating a positive trajectory. In Illinois, Amber's ranking in Concentrates fluctuated, peaking at 14th in October before settling at 20th in November. Their performance in Vapor Pens, however, has been less stable, with rankings oscillating between the 30s and 50s, suggesting potential volatility or competition challenges in this category. Meanwhile, in Maryland, Amber entered the top 30 for Concentrates in October, marking a new presence in the market, while maintaining a steady position in the Vapor Pens category.
Competitive Landscape
In the competitive landscape of the Colorado concentrates market, Amber has shown remarkable resilience and growth, maintaining the top rank from September to November 2024. This consistent performance highlights Amber's strong market presence and consumer preference, especially as it overtook Green Dot Labs, which held the top position in August but slipped to second place thereafter. Despite a slight dip in sales from October to November, Amber's sales figures remain robust, suggesting a solid customer base and effective marketing strategies. Meanwhile, Spectra demonstrated volatility, dropping to eighth place in September before recovering to third by November, indicating potential challenges in maintaining steady growth. Amber's ability to sustain its leading position amidst such fluctuations underscores its competitive advantage in the concentrates category in Colorado.
Notable Products
In November 2024, Amber's top-performing product was Ky Jealous Wax (4g) in the Concentrates category, which ascended to the number one rank with impressive sales of $9,952. Honey Hiker Wax (1g) followed closely, securing the second position. MAC Wax (1g) maintained a strong presence, ranking third, although it slipped from its previous second place in October. Sumo Grande Wax (1g) experienced a slight decline, moving from the top spot in September to fourth in November. Snowball Wax (1g) entered the rankings at the fifth position, highlighting a diverse performance in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
