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Sep-2024
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Overview
Market Insights Snapshot
Amber's performance across various categories and states reveals a mix of stability and volatility. In Arizona, the brand has shown consistent ranking in the Concentrates category, maintaining an 11th position from June to August 2024, before improving to the 10th position in September. This stability is mirrored by a slight decline in sales from June to August, followed by a noticeable increase in September. However, the Flower category tells a different story, with Amber not making it to the top 30 in August and September, indicating a potential area of concern. Meanwhile, in the Pre-Roll category, Amber entered the rankings at 36th position in August and maintained this position through September, suggesting a steady entry into this market segment.
In Colorado, Amber has demonstrated impressive performance in the Concentrates category, climbing to 1st position by September 2024. This upward trend is further supported by a significant increase in sales over the months. However, the Vapor Pens category presents a more mixed picture, with Amber fluctuating between the 43rd and 33rd positions from June to September. In California, the brand's ranking in Vapor Pens dropped from 49th in July to 74th in September, which could be a point of concern given the competitive market in the state. The brand's presence in Illinois shows a similar pattern, with inconsistent rankings in both Concentrates and Vapor Pens, suggesting that Amber may need to reassess its strategy in this region.
Competitive Landscape
In the competitive landscape of the concentrates category in Colorado, Amber has demonstrated a remarkable upward trajectory in recent months. Initially holding steady at the number two rank from June to August 2024, Amber surged to the top position in September 2024. This ascent displaced Green Dot Labs, which had maintained the leading position for the preceding three months. Amber's rise can be attributed to a significant increase in sales, particularly in September, where it outpaced Green Dot Labs by a notable margin. Meanwhile, Next1 Labs LLC remained consistent in the third position, indicating a stable but less aggressive growth compared to Amber. This shift in rankings underscores Amber's growing dominance and suggests a strategic opportunity for the brand to capitalize on its momentum in the Colorado concentrates market.
Notable Products
In September 2024, the top-performing product for Amber was Sumo Grande Wax (1g) in the Concentrates category, which climbed to the number one rank with impressive sales of 8,337 units. Chemdawg Wax (1g) also emerged strongly, securing the second rank, a notable entry as it was not ranked in the previous months. MAC Wax (1g) maintained a steady performance, ranking third after being unranked in August. Molotov Cocktail Wax (1g) and Velo Wax (1g) followed in the fourth and fifth positions, respectively, showing new entries into the top ranks for September. The shifts in rankings highlight a dynamic change in consumer preferences towards different wax products within the Concentrates category during the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
