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Dec-2024
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Overview
Market Insights Snapshot
Amber's performance across various states and categories reveals notable trends and shifts that are worth examining. In Arizona, the brand's presence in the Concentrates category saw a significant decline, dropping from 6th in September 2024 to 25th by November, and falling out of the top 30 by December. This downward trajectory suggests increased competition or possible market saturation. Meanwhile, Amber's ranking in the Vapor Pens category in Arizona also experienced a decline, slipping from 16th in September to 37th by December, indicating a potential challenge in maintaining consumer interest or market share in this segment. In contrast, Colorado presents a more stable picture for Amber, particularly in the Concentrates category where it maintained a top 2 position throughout the last quarter of 2024, highlighting its strong foothold and consistent performance in this market.
In Illinois, Amber's performance in the Concentrates category showed an upward trend, improving from 28th in September to 15th by December, indicating a positive reception and growing popularity among consumers. This upward movement contrasts with its performance in the Vapor Pens category, where rankings fluctuated, peaking at 39th in December after dropping to 60th in November. The brand's entry into the Massachusetts market in the Concentrates category, achieving a 27th rank in October, marks a new presence but suggests room for growth as it wasn't ranked in September. Meanwhile, in Maryland, Amber's consistent ranking in the Vapor Pens category around the 40th position across months indicates steady but modest market engagement, with potential for further expansion if strategic adjustments are made.
Competitive Landscape
In the Colorado concentrates market, Amber has demonstrated a strong competitive position, frequently oscillating between the first and second ranks from September to December 2024. This fluctuation indicates a close rivalry with Green Dot Labs, which also alternates between these top two positions. Notably, Amber reclaimed the top spot in October and December, suggesting a robust recovery and strategic market maneuvers that outpaced Green Dot Labs during these months. Meanwhile, Next1 Labs LLC remains a distant competitor, consistently ranking lower, with its best position being third in December. This competitive landscape highlights Amber's resilience and ability to maintain a leading position, which could be attributed to effective marketing strategies or product innovations that resonate well with consumers in this category.
Notable Products
In December 2024, the top-performing product from Amber was Sumo Grande Wax (1g) in the Concentrates category, reclaiming its number one position with sales of 5031 units. Super Starfruit Wax (1g) made a strong debut, securing the second spot in the rankings. Blue Dream Wax (1g) followed closely in third place, indicating a competitive market for concentrates. Delicata Cookies Wax (1g) improved its position from fifth in October to fourth in December, showcasing a significant rise in popularity. Watermelon Rush Wax (1g) entered the top five for the first time, rounding out the list of leading products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
