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Sep-2024
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Overview
Market Insights Snapshot
Amy & Al's has shown consistent performance in the Edible category within Arizona over the past few months. The brand maintained a steady ranking, fluctuating slightly between the 19th and 20th positions from June to September 2024. Despite this stable ranking, there was a noticeable decline in sales figures over the same period, suggesting potential challenges in maintaining market share or customer interest. This trend indicates that while Amy & Al's remains a recognizable name within the top 20, there may be underlying issues affecting their sales performance that require strategic adjustments.
Interestingly, the data reveals that Amy & Al's did not break into the top 30 rankings in any other state or province across any category during the observed period. This absence in the broader market could be seen as a limitation in their geographical reach and market penetration beyond Arizona. For brands like Amy & Al's, expanding their footprint and improving their visibility in other regions could be crucial steps towards achieving greater overall brand success. This data suggests a potential area of growth and opportunity for the brand, which could be explored further through targeted marketing and product diversification strategies.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Amy & Al's has experienced fluctuations in its ranking over the past few months, indicating a dynamic market presence. Despite maintaining a consistent rank of 19th in July and August 2024, Amy & Al's dropped back to 20th in September, suggesting a slight decline in market traction. This shift is particularly notable when compared to competitors like Mom & Pop, which improved its rank from 23rd in August to 19th in September, potentially capturing some of Amy & Al's market share. Meanwhile, Haze & Main consistently held a higher ranking, maintaining 17th and 18th positions, indicating stronger market stability. The sales trends further highlight these dynamics, with Amy & Al's experiencing a downward trajectory in sales from June to September, contrasting with the more stable or improving sales figures of its competitors. These insights underscore the competitive pressures Amy & Al's faces in maintaining its market position amidst shifting consumer preferences and aggressive competition in the Arizona edible sector.
Notable Products
In September 2024, Amy & Al's top-performing product was the Hybrid Brownie (100mg) in the Edible category, maintaining its first-place ranking for the fourth consecutive month with sales of 3,147 units. The Hybrid Chocolate Chip Cookie 10-Pack (100mg) continued to hold the second spot, showing consistent performance over the months. The Hybrid Snickerdoodle Cookies 10-Pack (100mg) and Hybrid Peanut Butter Cookie 10-Pack (100mg) also remained steady at ranks three and four, respectively, although both experienced a decline in sales figures compared to previous months. The Hybrid Brownie Bites (400mg) stayed at the fifth position, with a slight recovery in sales from August. Overall, the rankings have remained unchanged, indicating a stable preference for these products among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
