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Oct-2024
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Overview
Market Insights Snapshot
Amy & Al's has shown a consistent presence in the Edible category in Arizona, maintaining a position within the top 20 brands over the past few months. Despite a dip in sales from July to September, the brand managed to climb back to the 19th position by October. This resilience in ranking, even amidst fluctuating sales, suggests a stable demand and potentially effective market strategies in Arizona's competitive cannabis market. Notably, maintaining a spot in the top 20 is a significant achievement, given the crowded landscape of cannabis brands vying for consumer attention.
However, it's important to note that Amy & Al's does not appear in the top 30 brands across other states in the Edible category, which could be seen as a missed opportunity for expansion or an indication of the brand's strategic focus on Arizona. This absence highlights a potential area for growth or a need to reassess their market strategies in other regions. Understanding the dynamics in these other states could provide insights into how Amy & Al's can leverage its strengths in Arizona to expand its footprint more broadly. The brand's performance in Arizona serves as a valuable case study for its potential scalability across different markets.
Competitive Landscape
In the competitive landscape of the Arizona edible market, Amy & Al's has shown a slight improvement in its ranking from September to October 2024, moving from 20th to 19th place. This upward shift indicates a positive trend in sales, with October sales figures showing a recovery compared to the previous months. However, Amy & Al's still faces stiff competition from brands like Haze & Main, which consistently ranks higher, moving from 17th to 16th place over the same period, and Vital, maintaining a stable position at 18th. Despite these challenges, Amy & Al's has outperformed BITS, which, although improving its rank to 21st in October, remains outside the top 20 for most of the observed period. Meanwhile, Mom & Pop closely trails Amy & Al's, fluctuating around the 19th and 20th positions, highlighting the competitive pressure in this segment. The data suggests that while Amy & Al's is gaining ground, strategic efforts are necessary to sustain and enhance its market position amidst dynamic competition.
Notable Products
In October 2024, Amy & Al's top-performing product was the Hybrid Brownie (100mg) in the Edible category, maintaining its first-place rank consistently since July with sales reaching 3,715 units. The Hybrid Chocolate Chip Cookie 10-Pack (100mg) also held steady at the second position, showing resilience in its sales figures. The Hybrid Peanut Butter Cookie 10-Pack (100mg) climbed to third place, overtaking the Hybrid Snickerdoodle Cookies 10-Pack (100mg), which slipped to fourth. Despite these shifts, the Hybrid Brownie Bites (400mg) remained in fifth place, indicating stable demand. Overall, the rankings show minor adjustments, with the top two products demonstrating consistent popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
