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Sep-2024
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Overview
Market Insights Snapshot
Apothecary Extracts has demonstrated a notable performance in the Concentrates category within Colorado. Over the four-month period from June to September 2024, the brand improved its ranking from 27th to 22nd, signifying a positive upward trajectory despite fluctuations in sales figures. This consistent rise in rank indicates a strengthening position in the market, even as sales slightly dipped in July and August before recovering in September. However, the absence of Apothecary Extracts in the top 30 for categories such as Pre-Roll and Vapor Pens highlights areas where the brand could potentially expand its market presence or improve its offerings to capture a larger share.
In the Pre-Roll and Vapor Pens categories, Apothecary Extracts was ranked 87th in June, but did not make it into the top 30 in subsequent months, suggesting a need for strategic adjustments to improve their standings in these segments. The lack of top 30 rankings in these categories might be seen as a missed opportunity, especially given the competitive nature of the cannabis market in Colorado. This disparity between their performance in Concentrates versus other categories could prompt a reevaluation of product offerings or marketing strategies to enhance visibility and consumer engagement across different product lines.
Competitive Landscape
In the competitive landscape of the concentrates category in Colorado, Apothecary Extracts has shown a steady improvement in its rankings from June to September 2024. Starting at 27th place in June, Apothecary Extracts climbed to 22nd by September, indicating a positive trend despite fluctuations in sales. In contrast, Spherex and Harmony Extracts experienced more volatile rankings, with Spherex not making it into the top 20 until September and Harmony Extracts dropping out in August. Meanwhile, Kush Masters and Spectra maintained stronger positions earlier in the period, though Spectra saw a significant drop to 21st in September. Apothecary Extracts' consistent climb suggests a growing market presence, potentially capitalizing on the instability of its competitors and positioning itself as a more reliable choice for consumers in the concentrates market.
Notable Products
In September 2024, Dank Grapes Batter (1g) emerged as the top-performing product for Apothecary Extracts, climbing from its previous third position in August to first place, with notable sales of 1,557 units. Dirty Honey Batter (1g) maintained its consistency, holding the second rank for two consecutive months, from August to September. Cookie Crown Sugar Wax (1g) improved its position from fourth to third, showing a positive trend in sales performance. Durban Miracle Wax (1g) entered the rankings for the first time in September, securing the fourth position. Cherry Slurry Wax (1g) followed closely, debuting at the fifth rank, reflecting a strong entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
