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Dec-2024
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Overview
Market Insights Snapshot
In the province of British Columbia, Apothecary Labs has experienced a notable absence from the top 30 rankings in the Vapor Pens category for the months of September through December 2024. This indicates a challenging competitive landscape or potential shifts in consumer preferences that may have impacted their market presence. Despite not securing a rank, the brand achieved sales of CAD 12,504 in September 2024, suggesting some level of consumer engagement that has not translated into a top-tier ranking. This absence from the rankings could be seen as a negative indicator, suggesting that the brand may need to reassess its strategies or product offerings in this specific category within British Columbia.
The lack of data for the subsequent months further highlights the challenges Apothecary Labs faces in maintaining a consistent presence in the competitive Vapor Pens market in British Columbia. The absence of rankings in the top 30 for October, November, and December 2024 may reflect increased competition or a need for innovation and differentiation in their product line. While the brand has shown some sales activity, the inability to break into the top tier could be a call to action for the brand to explore new marketing strategies or product improvements to capture a larger share of the market and improve their standings in the future.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, Apothecary Labs has faced challenges in maintaining a strong market presence, as evidenced by its absence from the top 20 rankings in recent months. In October 2024, Apothecary Labs ranked 54th, indicating a struggle to compete with more established brands. Notably, Lord Jones consistently outperformed Apothecary Labs, maintaining a higher rank and showing a significant sales advantage. Meanwhile, emerging competitors like 7 Acres, Purefarma, and Happy Hour have also entered the market, with ranks of 57th, 58th, and 56th respectively, suggesting a competitive and dynamic market environment. These insights highlight the need for Apothecary Labs to innovate and differentiate its offerings to regain and improve its market position in the vapor pens category in British Columbia.
Notable Products
In December 2024, the top-performing product for Apothecary Labs was the November Rain Platinum Sunrise Distillate Disposable (0.5g) in the Vapor Pens category, maintaining its number one rank from November 2024 with impressive sales of 136 units. Following closely was the November Rain Canadian Thunder Rosin Disposable (0.5g), which rose to second place from fourth in November, showcasing a significant improvement in its ranking. The CBD/THC 1:3 Topical Roll-On Gel (20mg CBD, 60mg THC) secured third place, slightly dropping from its second-place position in November. The Strawberry Drizzle Distillate Disposable (0.5g) experienced a decline, falling to fourth place after leading in October. Lastly, the CBD:THC 2:1 Extra Strength Roll On (180mg CBD, 60mg THC, 88g) re-entered the rankings in fifth place, marking its first appearance since September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
