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Jan-2025
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Overview
Market Insights Snapshot
Artet's performance in the beverage category shows varied results across different states. In California, Artet managed to secure a position within the top 30 brands, ranking 22nd in October 2024 and slightly improving to 21st in November 2024. However, the absence of rankings in December 2024 and January 2025 indicates a drop from the top 30, which could be a point of concern. This dip might suggest increased competition or a decline in market presence during those months. Despite the ranking fluctuations, Artet's sales in California increased from October to November, hinting at a potential strategy to boost sales even when rankings are not consistently high.
In contrast, Artet has shown more stability in Illinois. The brand maintained its 11th position from October to December 2024, with a slight improvement to 10th in January 2025. This consistency in rankings, coupled with a steady increase in sales from October to January, reflects a strong foothold in the Illinois market. The ability to maintain and slightly improve its position while increasing sales suggests effective market strategies and brand loyalty among consumers. This stability in Illinois could serve as a model for Artet to replicate in other states where they face ranking challenges.
Competitive Landscape
In the Illinois cannabis beverage market, Artet has shown a consistent performance, maintaining its rank at 11th place from October to December 2024, before improving to 10th in January 2025. This upward movement in rank indicates a positive trend in sales, which increased from $26,502 in October to $33,950 in January. Despite this progress, Artet faces stiff competition from brands like Señorita, which fluctuated between 9th and 11th place but consistently outperformed Artet in sales, peaking at $41,527 in December. Another notable competitor, Zero Proof, maintained a higher rank, moving from 10th to 9th place, with sales consistently above Artet's, highlighting the competitive landscape Artet is navigating. Meanwhile, Spring Lake Craft Infusions held a steady 7th place, with sales significantly higher than Artet's, suggesting a strong market presence. Artet's ability to improve its rank amidst these competitors indicates potential for further growth, but it will need to strategize effectively to close the sales gap with higher-ranked brands.
Notable Products
In January 2025, the top-performing product for Artet was the CBD/THC 1:1 Mango Ginger Spritz Sparking Drink 4-Pack (100mg CBD, 100mg THC) in the Beverage category, maintaining its top rank from November 2024 with a notable sales figure of 529 units. The CBD/THC 1:1 Strawberry Basil Spritz Sparkling Drink 4-Pack (100mg CBD, 100mg THC) held steady at the second position, showing consistent performance over the past months. The Cannabis Apertif Elixir (37.5mg THC, 750ml) slipped from its first-place rank in December 2024 to third place in January 2025. The CBD/THC 1:1 Mango Ginger Spritz Sparking Drink 4-Pack (20mg CBD, 20mg THC, 8oz) entered the rankings at fourth place, indicating a strong debut. Finally, the Founders Reserve - Aperitif Live Resin Infused Drink (75mg) remained in fifth place, showcasing a decline in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
