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Oct-2024
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Overview
Market Insights Snapshot
Artet's performance in the cannabis beverage category has shown a mix of stability and decline across different states. In California, the brand has experienced a notable drop in its rankings, moving from 18th place in July 2024 to 24th place by October 2024. This downward trend is mirrored by a decrease in sales, indicating potential challenges in maintaining its market presence. In contrast, Illinois shows a more stable trajectory where Artet's ranking has slightly declined from 10th to 13th over the same period. While the brand's sales have decreased in Illinois as well, the decline is less pronounced compared to California, hinting at a relatively more resilient market position in this state.
In Michigan, Artet made a brief appearance in the rankings in August 2024, securing the 16th position. However, the absence of subsequent rankings suggests that the brand was unable to maintain its standing among the top 30 brands in the Michigan beverage category. This could be seen as a missed opportunity for Artet to establish a foothold in a new market. The data highlights the importance of strategic efforts to bolster Artet's presence in both established and emerging markets, as maintaining a competitive edge in the dynamic cannabis industry is crucial for long-term success.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Artet has experienced notable fluctuations in its ranking and sales over the past few months. Starting in July 2024, Artet was ranked 18th, but by October 2024, it had dropped to 24th place. This downward trend in ranking is mirrored by a decline in sales, which fell from a high of 45,382 in July to 13,005 in October. Competitors such as Don Primo and Tonik have shown more stable performance, with Don Primo consistently staying within the top 24 and Tonik re-entering the rankings in October at 22nd. Meanwhile, 5G (530 Grower) has maintained a presence in the rankings until September, suggesting a more resilient market position compared to Artet. These dynamics indicate a challenging environment for Artet, highlighting the need for strategic adjustments to regain competitive ground in the California beverage category.
Notable Products
In October 2024, the top-performing product from Artet was the CBD/THC 1:1 Strawberry Basil Spritz Sparkling Drink 4-Pack, maintaining its number one rank from September despite a decrease in sales to 317 units. The Cannabis Apertif Elixir followed closely, securing the second position with consistent sales figures from the previous month. The Founders Reserve - Aperitif Live Resin Infused Drink dropped to the third spot after previously holding the second position in September. The CBD/THC 1:1 Mango Ginger Seltzer 4-Pack made its debut in the rankings at fourth place, showing promising sales. Lastly, the CBD:THC 1:1 Grapefruit Rosemary Seltzer remained stable in fifth place, with a slight increase in sales from September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
