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Nov-2024
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Overview
Market Insights Snapshot
Artet's performance in the beverage category shows varying results across different states. In California, the brand has seen some fluctuation, with its rank moving from 20th in August to 22nd in November. Despite this relatively stable ranking, sales have shown a downward trend over the months, with a notable drop in September. In contrast, Illinois presents a more consistent picture, where Artet maintained its 11th position for three out of four months, indicating a steady presence in the market. The sales figures in Illinois reflect a positive trajectory, particularly from October to November, suggesting an increase in consumer interest or effective marketing strategies.
Meanwhile, in Michigan, Artet was only ranked in August, where it secured the 14th position, but did not appear in the top 30 in the subsequent months. This absence could be a point of concern, indicating potential challenges in maintaining market visibility or competition from other brands. The initial sales data from Michigan suggests there was some initial traction, but the lack of continued ranking highlights the volatility or competitive nature of the market. Understanding the dynamics in Michigan could provide insights into strategic adjustments needed for Artet to regain or strengthen its market position in the state.
Competitive Landscape
In the competitive landscape of the beverage category in Illinois, Artet has maintained a steady presence, consistently ranking 11th from August to November 2024. Despite a dip in sales in September, Artet rebounded in the following months, indicating resilience and a potential for growth. Meanwhile, CANN Social Tonics has been trailing behind Artet, fluctuating between 13th and 14th place, suggesting that Artet holds a competitive edge over them. Señorita and Zero Proof have maintained higher ranks, with Señorita experiencing a downward trend from 8th to 10th place, while Zero Proof improved from 10th to 9th place. The entry of Sweet Life by Hannah into the rankings in October at 12th place adds a new dynamic, but they remain below Artet. This competitive positioning highlights Artet's stable market presence and potential for capturing more market share with strategic marketing efforts.
Notable Products
In November 2024, the top-performing product from Artet was the Mango Ginger Spritz Sparking Drink 4-Pack (100mg) in the Beverage category, which climbed to the number one rank with notable sales of 388 units. The Cannabis Apertif Elixir (37.5mg THC, 750ml) maintained its position at rank two, showing consistent performance over the months. The CBD/THC 1:1 Strawberry Basil Spritz Sparkling Drink 4-Pack (20mg CBD, 20mg THC, 237ml, 8oz) fell to third place from its previous first-place ranking in October. The Founders Reserve - Aperitif Live Resin Infused Drink (75mg) secured the fourth spot, showing a slight improvement from its fifth-place ranking in October. Lastly, the Strawberry Basil Spritz Sparkling Drink 4-Pack (100mg THC) dropped to fifth place, continuing its downward trend from earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
