Nov-2024
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Overview
Market Insights Snapshot
In the state of Washington, Artizen Cannabis has shown a consistent performance in the Flower category, maintaining a strong presence with a slight dip from rank 3 in August and September to rank 4 in October and November. This stability indicates a solid consumer base and brand recognition in the Flower category, despite a gradual decrease in sales from August to October, with a slight recovery in November. The Pre-Roll category also demonstrates positive momentum, as Artizen Cannabis improved its ranking from 20th in August to 15th in September, stabilizing around the 17th position by November. This upward movement, though modest, suggests potential growth opportunities and an increasing consumer interest in their Pre-Roll products.
Conversely, Artizen Cannabis faces challenges in the Vapor Pens category in Washington, where they have not broken into the top 30 brands, with rankings fluctuating between 75 and 83. Despite this, there was a noticeable increase in sales from August to September, indicating some level of consumer engagement, although this was not sustained in the following months. This category presents a significant opportunity for Artizen Cannabis to strategize and potentially capture a larger market share. The absence of a top 30 ranking over the months highlights the competitive nature of the Vapor Pens market and suggests a need for differentiation or innovation to improve their standing.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Artizen Cannabis has experienced a slight decline in its market position, moving from a consistent rank of 3rd place in August and September 2024 to 4th place in October and November 2024. This shift is primarily due to the upward momentum of Lifted Cannabis Co, which improved its rank from 4th to 3rd during the same period, indicating a strong sales performance. Despite this, Artizen Cannabis maintains a competitive edge over Redbird (formerly The Virginia Company) and WA Grower, both of which have remained at lower ranks. Notably, Legends continues to dominate the category, holding a steady 2nd place rank with significantly higher sales figures. Artizen Cannabis's slight drop in rank suggests a need to bolster its competitive strategies to regain its previous standing and counter the rising competition from brands like Lifted Cannabis Co.
Notable Products
In November 2024, Dutchberry 3.5g maintained its position as the top-performing product for Artizen Cannabis, with sales reaching 4647 units. The Dutchberry Pre-Roll 2-Pack 1g held steady at the second spot, showing consistent performance over the past months. Blue Dream Pre-Roll 2-Pack 1g secured the third position, continuing its streak from the previous months. Jack Herer Pre-Roll 2-Pack 1g remained in fourth place, while Blue Dream 3.5g rounded out the top five, despite a slight decline in sales. Overall, the rankings of these products have shown remarkable stability, reflecting consistent consumer preference for these offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.