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Oct-2024
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Overview
Market Insights Snapshot
Attune has demonstrated notable performance in the Topical category within Massachusetts. Over the months from July to October 2024, Attune consistently maintained a strong presence, ranking 4th in July and August, and improving to 2nd place in September and October. This upward movement highlights Attune's growing influence and appeal in the Topical category, reflecting a positive reception from consumers. The brand's ability to climb the rankings suggests an effective strategy in product offerings or marketing within the state, positioning them favorably against competitors.
While Attune's performance in Massachusetts is commendable, it's important to note that their presence in other states and categories remains less visible, as they do not appear in the top 30 brands in those regions. This absence could indicate potential areas for growth or signify challenges in expanding their market footprint beyond Massachusetts. Such insights could be crucial for stakeholders looking to understand Attune's strategic focus and areas that might require additional resources or innovation to penetrate successfully.
```Competitive Landscape
In the Massachusetts Topical category, Attune has demonstrated a notable upward trajectory in its market position over the past few months. Starting from a rank of 4th in July 2024, Attune climbed to 2nd place by September and maintained this position through October. This rise in rank reflects a positive trend in sales performance, with Attune's sales peaking in September before a slight dip in October. In contrast, Nordic Goddess, which consistently held the 3rd rank from July to September, slipped to 4th in October, indicating a potential decline in market influence. Meanwhile, Treeworks has consistently dominated the top spot, maintaining its lead throughout the period. Additionally, Doctor Solomon's re-entered the top rankings in September at 6th place and improved to 3rd in October, suggesting a resurgence in their market presence. Attune's consistent improvement in rank and sales amidst these dynamics highlights its growing competitiveness in the Massachusetts Topical market.
Notable Products
In October 2024, the top-performing product for Attune was the CBD/THC 1:1 Muscle Freeze Lotion (75mg CBD, 75mg THC) in the Topical category, maintaining its first-place ranking for four consecutive months with sales reaching 1132 units. The Muscle Freeze Lotion (100mg THC, 30ml) also consistently held the second position from July to October, though its sales dropped to 512 units in October. The CBD/THC 1:1 Muscle Freeze (69mg CBD, 66mg THC) remained steady in third place throughout the same period. Notably, the top three products have maintained their rankings without any changes over the months. This stability in rankings suggests a strong customer preference for these particular topical products from Attune.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
