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Nov-2024
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Overview
Market Insights Snapshot
Attune has shown interesting movements in the Massachusetts market, particularly in the Topical category. In August 2024, the brand held the fourth position, which improved to the second position in September and October, before slipping back to fourth in November. This fluctuation in rankings suggests a dynamic competitive landscape, with Attune managing to maintain a strong presence despite the challenges. Notably, the brand's sales peaked in September, indicating a potential seasonal trend or successful marketing strategy during that period. However, the decline in November sales might point to increased competition or changes in consumer preferences.
Despite the fluctuations in Massachusetts, Attune's consistent presence in the top four rankings across the months is a positive indicator of its brand strength and consumer loyalty in the Topical category. The absence of ranking data for other states or provinces suggests that Attune may not have a significant presence outside of Massachusetts, or it could be focusing its efforts on solidifying its market position in this particular state. This strategic focus might be beneficial in building a stronghold before expanding to other regions. Understanding these movements can provide insights into Attune's market strategies and potential areas for growth.
Competitive Landscape
In the Massachusetts topical cannabis market, Attune has experienced notable fluctuations in its competitive positioning over the past few months. While Attune held a strong second-place rank in both September and October 2024, it saw a decline to fourth place by November 2024. This shift is particularly significant when compared to Nordic Goddess, which improved its rank from fourth in October to second in November, and Chill Medicated, which also climbed from seventh in October to third in November. Despite a decrease in sales from October to November, Attune's earlier strong performance in September and October suggests a potential for recovery if strategic adjustments are made. Meanwhile, The Healing Rose (THR) and Wellman Farm have maintained relatively stable positions, with THR consistently ranking around fifth place and Wellman Farm holding steady at eighth since September. These dynamics highlight the competitive pressures Attune faces and underscore the importance of strategic marketing and product differentiation to regain its higher ranking and boost sales.
Notable Products
In November 2024, Attune's top-performing product was the CBD/THC 1:1 Muscle Freeze Lotion, maintaining its number one rank for four consecutive months, with sales reaching 623 units. The Muscle Freeze Lotion with 100mg THC also held steady in the second position, though its sales decreased to 370 units. The CBD/THC 1:1 Muscle Freeze, despite being third in rank, showed consistent performance with minimal shifts in its sales figures. Notably, all three products have retained their rankings from August through November, indicating stable consumer preference. Overall, the Topical category appears to dominate Attune's sales, with the top three products consistently leading the charts.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
