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Sep-2024
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Overview
Market Insights Snapshot
Attune has shown notable progress in the Massachusetts market, particularly within the Topical category. Over the past few months, the brand has climbed the ranks significantly. In June 2024, Attune held the 7th position, and by September 2024, it had advanced to the 2nd position. This upward trajectory is a clear indicator of the brand's growing popularity and effectiveness in this category. The increase in sales from June to September supports this trend, with a substantial rise in sales figures, showcasing Attune's strengthening market presence.
While Attune's performance in the Massachusetts Topical category is commendable, it is important to note that the brand's presence in other states or categories is not highlighted in the top 30, which could be seen as a potential area for improvement. This absence from the rankings in other regions or categories might suggest either a strategic focus on Massachusetts or challenges in penetrating other markets. Understanding these dynamics could provide deeper insights into Attune's overall market strategy and potential future movements.
Competitive Landscape
In the Massachusetts topical cannabis market, Attune has demonstrated a significant upward trajectory in its brand ranking and sales performance over the past few months. Starting from a rank of 7th in June 2024, Attune climbed to 4th place by July and August, and impressively reached 2nd place by September. This rise in rank is indicative of a robust growth in consumer preference and market penetration. Notably, Attune's sales figures have shown a consistent increase, culminating in a substantial boost in September, which suggests a successful strategy in capturing market share. In contrast, Treeworks has maintained a stronghold on the top position throughout this period, while Chill Medicated experienced a decline from 2nd to 4th place by September. Meanwhile, Nordic Goddess remained stable in the 3rd position for three consecutive months. Attune's ascent in rank and sales amidst these competitive dynamics highlights its growing influence and potential to challenge the leading brands in the Massachusetts topical market.
Notable Products
In September 2024, Attune's top-performing product was the CBD/THC 1:1 Muscle Freeze Lotion (75mg CBD, 75mg THC) in the Topical category, maintaining its number one rank for four consecutive months with sales reaching 990 units. The Muscle Freeze Lotion (100mg THC, 30ml) also held steady in the second position, showing a consistent upward trend in sales from June through September. The CBD/THC 1:1 Muscle Freeze (69mg CBD, 66mg THC) remained third, yet experienced a notable sales increase from August to September. This stability in rankings indicates strong consumer preference for these products. The consistent performance across these months highlights the enduring popularity and demand for Attune's topical offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
