Avitas

Avitas has shown varied performance across different categories and states. In Oregon, the brand's presence in the Flower category has been quite dynamic. Avitas moved into the top 30 in July 2024, achieving a rank of 27, but fell out of the top 30 in both June and August before recovering slightly in September. This fluctuation indicates a competitive market landscape and potential challenges in maintaining a consistent market position. Meanwhile, in the Pre-Roll category, Avitas has demonstrated a positive trend, improving its rank from 37 in June to 25 by September, suggesting a strengthening foothold in this segment. The Vapor Pens category in Oregon also saw Avitas hovering around the 30s, with minor ups and downs, but consistently maintaining a presence within the top 40. These movements highlight the brand's resilience and adaptability in the face of market fluctuations.

In Washington, Avitas's performance tells a different story. The brand did not feature in the top 30 for Pre-Rolls until September, where it made an entry at rank 97, indicating a new or renewed focus in this category. The Vapor Pens category, however, has been more challenging for Avitas in Washington. The brand's ranking has steadily declined from 50 in June to 66 by August and September, suggesting increased competition or a shift in consumer preferences. This downward trend in Vapor Pens contrasts with the more stable performance in Oregon, pointing to potential strategic adjustments needed to regain competitive advantage in Washington. Overall, Avitas's performance across these states and categories reflects both the opportunities and challenges inherent in the cannabis market.