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Jan-2025
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Overview
Market Insights Snapshot
In the state of Washington, Bacon Buds has shown varied performance across different product categories. Specifically, in the Flower category, the brand did not make it into the top 30 rankings over the past four months, which highlights a challenging market position. The rankings for Bacon Buds in this category were consistently outside the top 30, with a slight improvement in December 2024, moving from 50th to 44th, before dropping back to 49th in January 2025. This suggests a competitive landscape that Bacon Buds is struggling to break through in the Flower category, despite a slight uptick in sales in December.
Conversely, Bacon Buds has maintained a stronger presence in the Pre-Roll category within Washington. The brand consistently stayed within the top 30 rankings, peaking at 25th in December 2024. However, there was a slight decline to 28th in January 2025. This indicates a relatively stable but slightly fluctuating performance in the Pre-Roll segment. The sales trend in this category also shows a decrease from October to January, with a notable dip in January 2025, suggesting potential seasonal impacts or increased competition during this period. These insights reveal the brand's stronger foothold in Pre-Rolls compared to Flower, though challenges remain in maintaining and improving their ranking.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Bacon Buds has shown a fluctuating performance in recent months. Despite a dip in rank from October 2024 (36th) to November 2024 (50th), Bacon Buds managed to recover slightly to 44th in December 2024, before slipping again to 49th in January 2025. This volatility in rank reflects a broader trend of fluctuating sales figures, which saw a decline from October to November, a recovery in December, and another decrease in January. In comparison, Green Haven has consistently ranked higher, although it too has experienced a downward trend in sales and rank, ending January at 50th. Meanwhile, Freddy's Fuego (WA) has maintained a stronger position, despite a similar downward sales trajectory, ranking 43rd in January. Snickle Fritz showed a notable improvement in November, jumping to 33rd, but ended January at 48th, just ahead of Bacon Buds. These dynamics highlight the competitive pressures Bacon Buds faces, suggesting a need for strategic adjustments to stabilize and improve its market position.
Notable Products
In January 2025, the top-performing product from Bacon Buds was the Legend of Nigeria Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its first-place rank for the fourth consecutive month with sales of 5,640 units. Bootylicious Pre-Roll 2-Pack (1g) held steady in second place, consistent with its performance in December 2024. Big Smooth Pre-Roll 2-Pack (1g) remained in third place, showing a drop in sales compared to previous months. Double D's Pre-Roll 2-Pack (1g) consistently occupied the fourth position across the past four months. Cherry Burger Pre-Roll 2-Pack (1g), a relatively new entry, maintained its fifth-place rank from December 2024 to January 2025, indicating stable performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
