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Sep-2024
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Overview
Market Insights Snapshot
In the Washington market, Bacon Buds has demonstrated a promising trajectory in recent months, particularly in the Flower category. Although they were ranked 43rd in June, by August and September they managed to break into the top 30, securing the 30th position. This upward movement indicates a positive reception and growing popularity among consumers. The sales figures support this trend, showing a consistent increase from June to August, with a slight dip in September. On the other hand, their performance in the Pre-Roll category has been more stable, with a steady climb from 32nd to 23rd place over the same period. This suggests a solidifying presence in the market, although not yet amongst the very top competitors.
It's noteworthy that Bacon Buds was not in the top 30 Flower brands in Washington in June, which could be seen as a disadvantage. However, their rapid ascent into the top 30 by August highlights a successful strategy or product offering that resonated with consumers. In the Pre-Roll category, their consistent rise in ranking from 32nd to 23rd suggests that they are effectively capturing market share from competitors. While these rankings reflect positive trends, the brand's ability to maintain and build upon this momentum will be crucial for future success. Observing how Bacon Buds continues to evolve in these categories will be key for stakeholders and industry watchers alike.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Bacon Buds has shown a notable upward trajectory in brand rank over the past few months. Starting from a rank of 43 in June 2024, Bacon Buds improved to 35 in July and further climbed to 30 by August, maintaining this position into September. This positive trend is indicative of a steady increase in market presence and consumer preference. In contrast, Harmony Farms experienced fluctuations, peaking at rank 24 in August but slipping back to 28 in September, despite higher sales figures than Bacon Buds. Meanwhile, Falcanna saw a decline from rank 28 in June to 37 by September, reflecting a downward trend in sales. Passion Flower Cannabis showed a similar pattern to Bacon Buds, with a rank of 42 in June and improving to 29 by September, though their sales were slightly higher. These dynamics suggest that Bacon Buds is effectively capturing market share and could continue to rise in rank if current trends persist.
Notable Products
In September 2024, the top-performing product from Bacon Buds was Legend of Nigeria Pre-Roll 2-Pack (1g), maintaining its consistent first-place ranking from previous months with sales reaching 6,895 units. Big Smooth Pre-Roll 2-Pack (1g) secured the second spot, climbing back from a third-place position in August. Bootylicious Pre-Roll 2-Pack (1g) experienced a slight drop to third place after being the second most popular in August. Double D's Pre-Roll 2-Pack (1g) remained steady in the fourth position, while Clementine Pre-Roll 2-Pack (1g) held onto the fifth spot despite a decrease in sales. Overall, Legend of Nigeria Pre-Roll continues to dominate the Pre-Roll category for Bacon Buds.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
