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Nov-2024
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Overview
Market Insights Snapshot
Bacon Buds has shown varying performance across different product categories and states in recent months. In Washington, the brand's Flower category has seen a decline in its ranking, dropping from consistently holding the 32nd position from August to October 2024, to falling out of the top 30 in November 2024, landing at 41st. This movement indicates a downward trend in the brand's presence within the Flower category, alongside a decrease in sales figures during this period. On the other hand, the Pre-Roll category in Washington has exhibited a more stable performance. Despite minor fluctuations, Bacon Buds managed to improve its ranking from 25th in August to 24th in September, maintain a similar position in October, and return to 24th in November, suggesting a more resilient market presence in this category.
The performance of Bacon Buds in the Washington market illustrates the challenges and opportunities the brand faces within different product segments. While the decline in the Flower category could be a concern, the consistent performance in the Pre-Roll category might present a strategic area for growth and focus. The brand's ability to maintain a position within the top 30 in the Pre-Roll category, despite the competitive market, highlights a potential strength that could be leveraged further. These insights into category-specific trends and state-level performance provide a snapshot of Bacon Buds' market dynamics, offering a glimpse into areas where the brand could potentially concentrate its efforts for better market penetration and growth.
Competitive Landscape
In the competitive landscape of the Washington flower market, Bacon Buds experienced a notable shift in its ranking from August to November 2024. Initially holding steady at 32nd place in August and September, Bacon Buds saw a decline to 41st in November, indicating a potential challenge in maintaining market presence. This drop in rank coincided with a decrease in sales, suggesting that consumer preference may have shifted towards competitors. For instance, Green Haven, which started at a lower rank of 41 in August, improved to 36th by November, possibly capturing some of Bacon Buds' market share. Similarly, Snickle Fritz made a significant leap from 86th in August to 42nd in November, showcasing a strong upward trend in sales and consumer interest. Meanwhile, Falcanna maintained a relatively stable position, fluctuating slightly but remaining close to Bacon Buds' ranking. These dynamics highlight the competitive pressure Bacon Buds faces and underscore the importance of strategic adjustments to regain its footing in the Washington flower market.
Notable Products
In November 2024, Legend of Nigeria Pre-Roll 2-Pack (1g) maintained its position as the top-selling product for Bacon Buds, achieving sales of 6487 units, a noticeable increase from previous months. Big Smooth Pre-Roll 2-Pack (1g) held steady in the second rank, showcasing consistent performance. Bootylicious Pre-Roll 2-Pack (1g) remained third, reflecting stable sales figures. Double D's Pre-Roll 2-Pack (1g) continued to occupy the fourth position, indicating a slight uptick in sales compared to October. Notably, Moon Pie Pre-Roll 2-Pack (1g) debuted in the fifth position, marking its entry into the top rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
