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Oct-2024
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Overview
Market Insights Snapshot
In Washington, Bacon Buds has demonstrated a notable performance in the Flower category, where it improved its ranking from 35th in July 2024 to 26th by October 2024. This upward trajectory indicates a growing acceptance and demand for their products in the market. Despite not being in the top 30 initially, Bacon Buds' consistent climb into the top 30 by October is a positive sign. This trend suggests that the brand's strategies in product quality or marketing might be resonating well with consumers. However, the Pre-Roll category tells a slightly different story, where the brand's ranking fluctuated between 24th and 26th, indicating a relatively stable yet less dynamic performance compared to the Flower category.
While Bacon Buds has made strides in Washington, it is important to note that its presence in other states or provinces is not mentioned, which could imply that they are either not in the top 30 or not operational in those markets. This could be perceived as a gap in their market penetration strategy or an area ripe for future expansion. The sales figures in Washington reveal a slight increase in Flower sales from July to October, while Pre-Roll sales experienced a minor decline. This divergence in sales trends across categories might suggest shifting consumer preferences or competitive dynamics within the state. Understanding these nuances can provide deeper insights into Bacon Buds' market positioning and potential areas for growth.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Bacon Buds has shown a promising upward trajectory in recent months. From July to October 2024, Bacon Buds improved its rank from 35th to 26th, indicating a positive trend in market presence. This improvement is notable when compared to Sky High Gardens, which fluctuated in rank and ended October at 25th, just one spot ahead of Bacon Buds. Meanwhile, SKÖRD experienced a decline, dropping from 15th in July to 28th in October, which may have opened up opportunities for Bacon Buds to capture more market share. Hemp Kings consistently outperformed Bacon Buds, maintaining a higher rank throughout the period, but the gap has been narrowing. Additionally, Ballin Cannabis made significant strides, moving from 52nd to 27th, closely trailing Bacon Buds by October. These dynamics suggest that while Bacon Buds is gaining ground, the competition remains fierce, and continued strategic efforts will be essential to maintain and enhance its market position.
Notable Products
In October 2024, Bacon Buds' top-performing product was the Legend of Nigeria Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its first-place ranking consistently for four months, with sales figures reaching 5,641 units. The Big Smooth Pre-Roll 2-Pack (1g) held the second position, showing a notable increase in sales from the previous month. Bootylicious Pre-Roll 2-Pack (1g) remained in third place, despite a slight sales increase. Double D's Pre-Roll 2-Pack (1g) consistently ranked fourth over the months, with a slight dip in sales in October. Lastly, the Clementine Pre-Roll 2-Pack (1g) stayed in fifth place, experiencing a continuous decline in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
